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Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

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Signs of Service Recovery Situations – 1/18/22

Posted on January 18, 2022 in Customer Service Tip of the Week Please leave a comment

As we continue the slow trend of more and more customer interactions becoming in-person again, we need to remember those signs that we’re about to enter one of THOSE conversations.  It can typically take only 5-10 seconds to realize this is going to be a high-risk situation with the customer – where they’re coming in irate, upset, or complaining.

In that short moment-of-truth, your response can trigger their emotion, even if they’re not yet there.  So it’s important to be aware of potential signs of trouble:

  • They have been waiting a long time.
  • They’re looking at their watch.
  • They mention a previous conversation about an issue or unresolved need.
  • They’re LOUD!
  • They say “I expect…”
  • They state that they’ve been directed to several other employees or departments before you.
  • They use (and often emphasize) words like: problem, issue, mad, upset, angry.

 
It’s at times like these – situations like described above – that our service recovery senses and skills need to kick in.  We need to make sure we’re not making the situation worse with our original response and that we’re immediately focused on listening, empathy, and self-awareness of our body language at that moment-of-truth.

Identify the signs of a need for service recovery.

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Customer Service Experts have a Presence – 7/20/21

Posted on July 20, 2021 in Customer Service Tip of the Week Please leave a comment

Standouts in the sports, entertainment, business, and political fields are sometimes said to have “an air about them.”  Unfortunately, that definition of air sometimes is perceived as an air of superiority or an air of condescension or something that doesn’t always have the most positive connotations.

Well, the greats in customer service have more of a presence than an air, and that presence is a presence of mind.  It’s a phrase we don’t hear as much about as we used to, but it’s all about being in-the-moment.  It is being able – based on the unique circumstances of this specific situation at this point in time – to know what to say or not to say.  It’s about knowing what to do or not to do. It’s about thinking of alternatives and options and resources, all while maintaining your emotions and helping to manage the customer’s emotions.

This is one of the most difficult things to do in customer service.  It’s being able to be agile in your approach at any given instance based on the situation.

Some people are really good at customer service, but if the circumstances go off script or require thinking out of the box, the conversation can go awry.  Maybe they have difficulty with the emotions or are hesitant to or unable to come up with the alternatives.

If you want to be GREAT at customer service, know your resources.  Know your co-workers.  Know your policies and procedures.  Know the alternatives and the options and the next steps you can share.  And above all, know your customers.  Ask enough questions so that you can head them in the direction that’s going to work for their unique instance.

To be great, cultivate your presence of mind by building your knowledge, adding to your service recovery toolkit, and practicing for the most difficult of situations so that those that are routinely tough are easier for you to navigate.

Cultivate your customer service presence of mind.

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A Wait is a Moment of Truth – 4/27/21

Posted on April 27, 2021 in Customer Service Tip of the Week Please leave a comment

Moments of Truth in customer service can be conversations with a customer about some complaint that they have, they can be interactions when they’re buying something in the drive-thru of a fast food restaurant, they can be questions about an order that the customer calls in to the company, or they can be brief interactions in an emergency room or in the lobby of a government building.

During these interactions, there are often waits. At the fast food restaurant, the employee at the window is waiting for the food to be prepared. In the E.R., the employee waits for the room to be cleaned for the next patient.  When the customer calls about an order, there could be wait time while the employee researches the order and the customer’s question.

During these Moments of Truth, the employees are often waiting or doing an activity while the customer is present.  Yet, too many employees only communicate with the customer when the employee needs or conveys information. The employee doesn’t realize the importance of keeping the communication going during the rest of the Moment of Truth.

We need to view these periods of silence as opportunities to build rapport, as opportunities to improve the customer experience.  While research is being done or the wait is underway, we can simply say nothing and create a cold, impersonal experience for the customer – where inactivity can create customer doubt, frustration, or questions.

Or we could engage the customer.  We could talk to the customer about their situation, describe what is being done during the wait, educate them on some aspect of the product/service/facility/website, or note what activities may follow.  We could use these times of waiting and research as times to build rapport and relationship.

The next time you’re with the customer and the customer is waiting, keep the communication going.  Turn wait times into part of a positive customer experience.

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