Customer Service Tip of the Week

Manage New Customer Expectations - 8/11/26


The fan had never been to a motorsports event before, but they had been to concerts.  They had been to big conferences.  At those other events, they could park right next to the venue, many of the activities were indoors, and weather was a non-issue.  So, they were not Read more

Complement Empathy with Action - 8/4/26


A man falls into a hole, and he can’t get out.  He starts yelling for help, and a doctor walks by and looks down the hole.  The man in the hole yells to the doctor “Please help me.  I’ve fallen into this hole!”  And the doctor takes out a Read more

My 8-Minute Visit at the DMV- 7/28/26


I needed to get a Real ID, which in North Carolina facilitates airline travel and other identity verifications.  My wife suggested I go to one particular DMV that was a LONG way away from home, but where she had experienced great customer service.  I was lucky to find an Read more

When They Might Walk Out the Door…Permanently- 7/21/26


Have you ever had one of those conversations with the customer where they literally tell you they’re about to stop doing business with your company?  This is it.  They may bring up a competitor or found another way to get their need met, or they are just leaving. When we Read more

Transparency in Customer Service- 7/14/26


We’ve worked with a lot of clients in the local government sector, and many of these clients have Customer Service Standards and/or corporate values that include Transparency. Think about an old-fashioned transparency sheet, that malleable see-through page you put on an overhead projector.  You can see everything on one side Read more

See the Customer’s Journey from Their Perspective- 7/7/26


That customer is face-to-face with you right now, and you are fielding their questions or delivering your service to them.  And oftentimes and understandably, we are so immersed in the moment that we don’t think about what came before or think enough about what comes next. But in the life Read more

Gaining the Benefits of the Greeter- 6/30/26


Most likely, we’ve all entered some establishment – a retail store, restaurant, or service center - when there is a greeter at the door.  The most famous greeter position is probably the Walmart greeter.  I often thought that my father-in-law would have been a fantastic Walmart greeter, because he Read more

Seamlessness - Why the Customer Thanked You - 6/23/26


This doesn’t happen enough nowadays, but the employee received a long thank you e-mail from the customer.  A financial services account manager had taken care of the client during a period of time that was stressful for the customer. Life was unexpectedly changing quickly, and personal emotions, additional financial responsibilities, Read more

When to Avoid the Escalation - 6/16/26


The customer calls with a complaint, and the easy thing to do is to escalate it to your supervisor. That may also be the right thing to do, but how do you know when to avoid the escalation? Why You Would Escalate The first thing to consider is why you would Read more

Let’s be Clear on Clarity - 6/9/26


When trying to manage expectations, it’s vital to be clear with the customer.  But what specifically does it mean to be “clear?” Clarity is in the eyes and ears of the beholder, so what may be clear to one customer may be unclear to another.  However, there are some basic Read more

Share the Why to Value the Customer – 7/25/23

Posted on in Customer Service Tip of the Week Please leave a comment

We encourage our clients to explain “The Why behind the What” to the customer.  Usually we suggest that staff explain Why so that the customer understands the reason for a change or can buy-in to a particular solution.

However, explaining the Why is also effective when you’re doing some very routine things for the customer.  When you explain Why you’re doing the task, the customer understands the benefit to them.  It makes them feel valued.  It often makes them feel important.

I’ll walk you through this document, so you’re clear on the main takeaways and are comfortable with the next steps.

To keep you informed, I’ll send you an e-mail on Friday with an update.

To protect the carpet and floors in your home, I’ll be wearing covers on my shoes.

I’ll share a copy of the contract using an encrypted document to protect your privacy.

I’m providing you this 1-page map of the event site so you can quickly get to the activities of most interest.

I’ll give you my cell phone number so you can easily get in touch with me if you have any questions or if other needs arise.

If you just take the action noted in the 6 statements above, then:  You share a document, you send them an e-mail, you wear shoe covers, you send the contract, you give them a 1-pager, you give them a phone number.

However, if you explain Why and focus on the benefit to the customer, then: They feel comfortable with next steps, they’re kept informed, their carpet and floors are protected, you’ve protected their privacy, they save time getting to the activities of most interest to them, and they can easily get in touch with you as needs arise.

Even when you’re doing the routine, try to describe it to the customer.  State what you’re doing, but also share Why to help them feel important and valued, to ensure they understand the benefits of what you do for them.

Share the WHY to Value the Customer.

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Navigate their New Experience – 7/18/23

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Everything is changing for customers.  How they buy products and services…how they get customer service…where they get information from, and who provides the information.

So, confusion and frustration can ensue.  Let’s help customers navigate our new world, our new systems and processes.  It’s about Empathy and Expectations; it’s about Input and Improvement:

  • Empathy: If customers are upset or frustrated, and you show empathy, they’ll feel you’re listening. Listening conveys that you’re an understanding person who cares about them, their situation, their feelings.  Don’t argue or interrupt; instead, agree with some of what they say.  They’ll feel that they’re interacting with someone who’s on their side, and that can bring down the emotion.
  • Expectations: If customers are used to different processes, systems, and wait times, be proactive in communicating what they should expect from now on; in e-mails, texts, letters, onsite signage, and in discussions, explain processes simply and succinctly.  Describe timeframes, and share what they need to do v. what will be done by the company.  And when the customer is engaged with your business, ensure that your best teachers are charged with engaging the customers on the new steps.
  • Input: Getting through the implementation of change is a success; but it’s just the start.  How can we get feedback from the customer?  If satisfaction and retention of the customer are important, then we need to find ways to get them to weigh-in on the process.  What’s the experience like from their perspective, and how can we be set up to pivot based on the input?
  • Improvement: Take the customer input; use it to consistently improve the processes, systems, communications, and training.  Consider 90-day post-implementation action planning – make continuous improvement just how you operate.  Seek input to drive progress.

When changing the customer experience, help the customer to navigate their new world.

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Connect – The Power of Working Together – 7/11/23

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Herman Melville, the American writer/novelist, once said:  We cannot live only for ourselves. A thousand fibers connect us.

One great characteristic of those working in customer service is the fact that we are living and working for others as much or more than for ourselves.  Melville talks about having connections with those others.  A good way for us to look at connecting with others is to see it both from an external connection as well as an internal connection.  

Externally, we could be talking about our customers, the parents of the children we serve, our clients, our season ticket holders, residents in our community.  How do we build relationships with them?

It helps to have common goals so that we know that we are working together towards something.  It helps to build trust – doing what we say we will do – and loyalty.  It helps to be solution-oriented when building relationships, so we can see positive outcomes from our actions together.

Internally, we could think about connecting in terms of collaboration – finding ways to work well with our co-workers and colleagues.  We do this by proactively sharing information – looking at information we have available and asking ourselves:  Who else would benefit from this information or knowledge?  We do it by providing ideas to our co-workers. We do it by offering our support in their efforts or the organization’s efforts to move toward goals.

There is power in connecting in customer service.  With those we serve outside the organization, the power comes through relationship-building, and it results in the building of mutual trust and loyalty as well as better outcomes.

Within an organization, the power comes in a greater sharing of knowledge, freer offering of ideas, and greater acknowledgement when we received those ideas.  It comes in more frequent and more expeditious achievement of organizational goals.

And all along the way, these positive outcomes, this loyalty, this trust, and the sharing of information results in a better place to work, a more cohesive culture, a more positive experience, and a more productive work life.

Intentionally connect with others to tap into the power of working together.

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