
Let’s say that I’m the customer, so it’s important to listen to what I say when we’re talking. However, sometimes there are hidden words within the words. I’m not talking about the tone of voice that I use as much as I’m talking about the words I choose.
Sometimes you can read into what I’m saying by listening closely to specific ways I convey my message. Here are a few examples:
- One Word Answers – Assuming you’re not asking me questions that simply require a “Yes/No” response, when I reply with 1-word answers, I may be upset, impatient, or don’t yet trust you. I may not like the questions or direction of the conversation.
- “Um…uhh…” – These pauses/phrases suggest I’m uncertain, or I’m trying to control my emotions.
- Use of Absolutes – This can be a sign that I’m being defensive (such as “I never” or “I definitely”) or argumentative (such as “You never” or “You always”).
- “Of course…” – Maybe I’m insulted by the question such as “Of course I did that. How dare you ask!”
- Repeating My Question – If I repeat my question, I may think you’re not listening, or I don’t like your answer.
- “Understand” (as in “I don’t understand…” or “Help me understand…”) – I may be confused, or I could be probing for details because I disagree.
- “Hold on” or “Wait” – I may not understand, or I may feel you’re rushing me.
- “Can you repeat that?” – I’m unsure that I understand, or I’m not paying attention.
When you hear these phrases or get these reactions, think about the deeper meaning.
Read the phrase to best respond to the person. Read me like a book.
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Studies show that 40% of customer dissatisfaction was because the company didn’t meet the customer’s expectations. The company overpromised and under delivered, or the company didn’t even do the bare minimum of what the customer expected.




