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The Misunderstood Physician - 8/12/25


I was speaking with one of my personal physicians years ago, and when we were talking about my work – particularly customer satisfaction research - he started talking about online physician ratings.  He lamented that a few low ratings were dinging his overall score.  Then he shared that the Read more

Uncover Silent Concerns - 8/5/25


One of the customer service statistics we have quoted many times over the years is:  For every complaint you do hear, there could be 26 other customer issues that you don’t hear. And when we bring up that statistic, we bring it up because we want to make sure companies Read more

Talk Yourself Up to Take Down Their Anxiety - 7/29/25


I believe that most customer service people are pretty humble, so I’m not asking you to lose your humility.  But I do have one ask of you… When that customer is anxious or nervous, when they fear the future because the future is unknown or it could be laced with Read more

Use Little Acts to Make a Big Impact - 7/22/25


A WOW Experience is not always one instance, one act that blows away the customer.  It’s not always an over-the-top-the-employee-saved-the-day act of brilliance.  Sometimes a WOW is the sum total of a series of little things that others don’t do – those actions that differentiate you from others.  The Read more

Avoid Some Stress by Addressing Issues Quickly - 7/15/25


It’s good customer service to resolve issues quickly.  The customer sees the light at the end of the tunnel.  They more quickly bring their anxiety and stress, their negative emotions down.  And they more quickly get to a solution. But this tip is not about them.  This tip is about Read more

Better Customer Service through Better Teamwork - 7/8/25


We spend so much time talking about what great customer service looks like in those 1-on-1 Moments of Truth, that we often neglect to discuss what goes on inside the company that leads to those great moments.  We’ve talked about customer handoffs within an organization, but what does a Read more

Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

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Find One Unique Thing – 3/2/21

Posted on March 2, 2021 in Customer Service Tip of the Week Please leave a comment

Many of us are not in a position to develop long-term relationships with our customers.  Our encounters are often one-time only with a customer – very brief and likely to be our only time chatting with this individual.

And even though there may not be a long-term professional relationship developed, we can still establish a pleasant and professional rapport.  We want them to feel like we care, and one way we can do that is to uncover something unique about that person.

Use Your Customer Database

Some of us are fortunate that we have customer databases that may tell us a little bit about the individual.  In sports, you may see that this NASCAR fan loves Chase Elliott.  That’s something unique to talk about with that customer.  In banking, you might look on the system and note that they’re a relatively new customer.  That’s an opportunity to thank them for their business and welcome them again.

No Database? No Problem.

But even if you don’t have that customer database, there are ways to quickly uncover something unique about the individual so you can establish a rapport.  Recently, I heard a dog barking in the background during a client call, so I asked the other person about their dog, and we chatted about our pets.  I was on a video call, and there was a wrestling belt in the background behind them on a shelf.  So, I asked them about the belt and learned about a particular award they won at their company.  Those conversations not only showed my interest in them, but they became a lot more positive and fun for me, too!

In government, when you’re talking with a local resident, ask what city or town they live in, and if you’ve never been there, ask them to describe the area.  If you’re providing service in someone’s home, if you see a nice piece of art or photo or piece of furniture, don’t just notice it – compliment it!

It doesn’t have to be much.  Identifying or bringing up something unique doesn’t have to be a Broadway production – some big formal theatrical unveiling of some unique pearl of knowledge.

Just Find One Thing

But identifying that one unique thing is important – it helps them to no longer feel like the number, no longer feel rushed or feel like a transaction.  They now feel like you see them as the unique individual they are, and that little effort on your part to establish a rapport makes a big difference in the feeling they take away from the conversation.  And in the long run, it makes a big difference in their perception of your organization.

The next time talking with a customer, find out one unique thing about them.

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Should I Stay or Should I Go? – 2/23/21

Posted on February 23, 2021 in Customer Service Tip of the Week Please leave a comment

Should I stay or should I go?  That’s not just a classic song by The Clash.  It’s also the question customers ask more and more, especially during difficult economic times.

A recent study in the Charlotte Business Journal noted that 50% of North Carolina businesses are concerned with how to maintain their existing customer base.  Even after almost one year of dealing with COVID-19, that concern continues – understandably so.

Customers are the life of any business, so sustainability and growth as an organization depends largely on retention and growth of the customer base.  Since the question I’m highlighting from the Business Journal study focused on existing customers, let’s talk about your current base of clients.

For you to maintain your existing customer base – before developing strategies or launching some major personalized reach-out campaign – let’s pause.  Let’s first determine what information we don’t know, and then let’s ask our existing customers to supply us with the information we need to keep them!

Retention:  Why did our customers begin working with our companies?  What about our products, our services, our people brings them the most value?  Why do they stay with us?  Why would they leave?

Growth:  Are they aware of our array of products and services – especially those that they don’t currently use?  Do they know about new customer processes or technology, policies or perks that could benefit them?  Are they aware of special values, resources, or unique opportunities available to them as existing customers?

Future Plans:  How likely are they to stay with us, to purchase more, to want to upgrade what they get from us?  How likely are they to look elsewhere for our types of services, and who else is competing for their interest or their dollar?

Every day, our customers are asking themselves whether they should stay or go.  Let’s make sure we’re asking them the questions so that we have the answers we need to keep them for the long-term.

Get customers to tell you why they would stay.

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Optimism – A Force for Good in Customer Service – 2/16/21

Posted on February 16, 2021 in Customer Service Tip of the Week Please leave a comment

Will 2021 be a better year than 2020?  I have absolutely no idea.  Maybe it would be nice to see into the future and know for certain, but I can’t and I don’t.  But as I wade further and further into this year, I can hope that the water warms, or I can fear that a big wave is going to knock me over.  I can choose optimism or pessimism.

Optimism is about hope – it’s about faith or belief or confidence in the possibility of a positive outcome.

Colin Powell once said that perpetual optimism is a force multiplier.  In other words, positivity can create momentum, can create power – people are attracted to it and will go with you if that optimism can become a sincere all-the-time thing.

If we want our co-workers and customers to follow our lead, it benefits us to enlist the power of optimism.  If we want pleasant, positive, Yes-oriented interactions, it benefits us to be pleasant, hopeful, and optimistic.

Sometimes it’s easiest to define a word or explain a concept by contrasting it, so let’s consider some examples.  Kahlil Gibran said:  The optimist sees the rose and not the thorns, the pessimist stares at the thorns, oblivious to the rose. Here are a couple other quotes…

  • A stumbling block to the pessimist is a stepping stone to the optimist.
  • A pessimist thinks there’s nothing so bad it can’t get worse; an optimist thinks there’s nothing so good it can’t get better.
  • An optimist sees an opportunity in every calamity; a pessimist sees a calamity in every opportunity.

 
Now let’s refocus on the good – the optimistic viewpoint – hoping and believing that things will turn out well and imparting that hope and confidence to others:

  • Yogi Berra used to say it ain’t over ‘til it’s over. At the end of sporting events where my team is losing, my wife likes to say:  It’s not over yet.  They can come back!
  • Robert Browning encourages us not to look down, but rather to look up. Don’t focus on the difficulty you’re in as much as the direction you want to go.
  • Walt Whitman said the strongest and sweetest songs yet remain to be sung.

 
If times are difficult, remember that today’s circumstances don’t dictate tomorrow’s outcomes.  If times are good, know that they can get even better.

Often our perspectives and our outlooks affect others, and if we want to draw people in and get them to have confidence in us, our decisions, our direction – we can use optimism to be that draw.

Use optimism as a force for good in your service of others.

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