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Acting on the Guiding Principles for Great Customer Service - 11/19/24


In last week’s tip, we shared 5 Guiding Principles for Great Customer Service.  This week, let’s address what “taking action” looks like on those key principles.  If last week was about what to do and WHY, this week is about the HOW. Engage with Interest: To engage with interest, proactively Read more

Guiding Principles for Great Customer Service - 11/12/24


It’s hard to know every procedure, every policy, every technique possible to handle every situation correctly.  After all, maybe our procedures are standard, but our customers are not.  Maybe our policies stay pretty consistent, but our customers’ needs and issues, their attitudes and actions can change from customer to Read more

From a Simple Question to an Exceptional Experience - 11/5/24


Phyllis loves her job.  It’s not just because she loves being a customer service representative, not just because she really likes her co-workers, and not just because she enjoys her company.  It’s because she really appreciates her customers, as well. A customer had ordered a register book off the company Read more

Fix One Problem without Creating Another - 10/29/24


If you’ve ever had an issue with your dishwasher, this will sound familiar.  I’ve dealt with so many dishwashers over the years, and they always seem to have some kind of an issue.  Maybe it’s because of the mix of water and technology, but for whatever reason, these never Read more

Delight Your Customers - 10/22/24


Buddy the Bug Man was different.  His company was new, and the only reason why Janet tried him out was that the service she had used for years just wasn’t working.  Whether it was mosquitoes in the yard, ants in the kitchen, or cockroaches flying through on their way Read more

A More Complete Definition of Responsiveness - 10/15/24


I was purchasing something recently that was being custom-developed.  At one point, the company’s employee and I had a good 20 e-mails going back and forth - 10 from each of us.  Unfortunately, I broke my own rule, and I did not pick up the phone after 2 or Read more

Have a Game Plan to Address Their Anxiety - 10/8/24


It seems like we all get deliveries - whether it is UPS, USPS, FedEx, Amazon, the local courier, or all the above.  We order.  They deliver.  Or do they? It’s times like these, when we’re expecting that package, that item that we’re looking forward to or need urgently or are Read more

How Persistence Saved the Day - 10/1/24


Sherrie saw the customer walk into her store holding his cell phone, and Sherrie immediately knew that was William.  She had spoken to William on the phone about an hour ago, he said he would be at Sherrie’s cell phone store in less than an hour, and there he Read more

Notice the Little Changes - 9/24/24


“My, how times have changed.” Yes, times have changed.  As a matter of fact, one of the biggest reasons why an organization’s customer service deteriorates is that times have changed…customers have changed…and the company has not… If we think about customer service delivery today v. decades ago, changes in technology alone Read more

Don’t Hurry…Be Quick - 9/17/24


No, this is not a take off on the Bobby McFerrin song:  Don’t Worry Be Happy. It’s actually a take off on the John Wooden quote:  Be quick, but don’t hurry. When I read Wooden’s book with this title, I liked the concept, and not just because John Wooden was a Read more

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Tire Dealers Becoming Teachers – 5/19/20

Posted on May 19, 2020 in Customer Service Tip of the Week Please leave a comment

I recently needed two new tires for a vehicle, and I first went to the tire dealer’s website to find some options.  The site’s look/feel and ordering process had changed, and I didn’t see a tire I wanted, so I called the store to make an appointment.

When I arrived at the tire store (a place I’d been to 15-20 times), it was very different due to COVID-19.  There was a tent outside with chairs about 8-10 feet apart.  There was a small sign with different directions based on whether you had a scheduled appointment or were a walk-up. The door you normally enter was locked.  The inside experience was different – there was no coffee or water while you waited.  People were asked to wait outside or sit in their car while the tires were changed.  You drive your car into the garage and drive it out of the garage regardless of whether you were in the car while the tires were being changed.  There’s no exchange of paperwork unless you requested a small printed receipt when paying.

Virtually everything changed, and to make it work, the customer had to do their part.  I asked the employee checking me in how it was going with the new setup, and he said it’s going OK, but “the customers are not reading the signs.”

Customer v. Company Roles

Whereas a customer has a role in their own service experience, particularly in an environment like this, the company has the role to teach that customer about the new experience and the customer’s responsibilities.  The company has a role to confirm the customer’s understanding.  The company has the role to ensure the comfort and confidence about what’s going to happen.  The company has a role to explain those next steps and timeframes and then, as always in customer service, deliver on the expectation they set.

When the customer has to learn a new way to do business with your company, realize you are in teaching mode.  Don’t make your customers become experts in your processes.  Make it easy for any customer to have a great experience, even under these new circumstances.

Bring simplicity into your service system, and teach customers how to have a great experience.

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Moving toward Normalcy: The Face-to-Face Keys – 5/12/20

Posted on May 12, 2020 in Customer Service Tip of the Week Please leave a comment

As we slowly go back to a face-to-face world, here are a few quick reminders for what positively differentiates employees who understand the importance of body language and expressions v. those who don’t.

Especially if you’re wearing a mask and serving customers, ensure your eyes are focused on the other person as opposed to the activities and technology that surround you both.  Spend one minute or two a day in front of a mirror to refresh on the kind of messages the forehead and the eyebrows convey when you’re looking at somebody. That might be all of your facial expression that the customer sees. Ensure that the smiles are visible in these other aspects of your expressions.

Maintain that 6-foot distance, but make sure you have a comfortable posture and the tension is not visible in your arms, your hands, or your shoulders.  Lean in to show you’re listening, but don’t move toward the customer.  Keep the comfort zone between the two of you.

Realize that it can be awkward and uncomfortable for the customer, just like at times it’s awkward and uncomfortable for you – having a mask on, keeping distance from the customer, having a plexiglass between you and the other individual.  But that awkwardness and the uncomfortable nature shouldn’t come across in your body language and expressions.  If anything, we need to be as proactive, gregarious, pleasant, and kind to the other person as we ever have been in order to create that rapport and establish that comfort level.

The facility itself is creating barriers to comfort, so the individual needs to go beyond what they would normally do to create that engaging encounter with the customer.

Since we’re not going to be back to normal anytime soon, be clear on those little extras we need to focus on and deliver to make sure customers are as comfortable as possible.

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5 Steps to Valuing Another’s Time – 5/5/20

Posted on May 5, 2020 in Customer Service Tip of the Week Please leave a comment

Is your time valuable?  Is the customer’s time valuable?  I would think we would answer “yes” to both questions, but what does that really mean?  It’s important, and it’s finite.

Time is precious because it doesn’t come in unlimited quantities.  We can’t go to Amazon and buy more time.  It’s important because it’s where we do our work, our play, our fun, our learning, our rest.  In customer service, if we want the customer to feel valued, we need to convey that we value their time.  But how?  Try these 5 Steps:

  • Be Prepared. Have enough organization so that you can promptly greet someone, you can find information quickly, you instantly know to which co-worker or division to refer the customer.
  • Be Efficient. Be pleasant, but limit pleasantries.  Don’t go off on tangents unrelated to the customer or their need for the sake of rapport.  Building rapport is based on a focus on the customer.
  • Be Great at Q&A. Often time is wasted because we don’t fully understand the situation or the customer.  Asking questions to expand your understanding is not a waste of time.  Jumping to a solution before you really know the issue – now that’s a waste of time.
  • Know Your Stuff. It’s hard to have an efficient conversation if we don’t know what to ask, we don’t know what resource addresses what need, what person is responsible for what procedure.
  • Tell Them. Thank them for their time.  Tell them that you want to be respectful of their time.  Sometimes the best way for a customer to feel like you value them is to tell them so.

If you want to value the customer’s time, know that time is important and it’s finite.  Build your approach around understanding what’s important to the customer and how to respond quickly, correctly the first time.

Value the customer’s time.

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