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A Simple Phrase to Transform Your Customer Feedback Approach - 2/18/25


I went to a restaurant called Big Ed’s (no relation) in Raleigh, NC recently.  It’s basically country cooking with fantastic breakfast options!  On the menu there was a quote that said: If you enjoyed your meal, tell a friend.  If not, please tell us. That was an excellent statement that embodies Read more

What Phones and Football Have in Common - 2/11/25


Congratulations!  You made it through weeks/months of hype for football’s Super Bowl!  You made it through hundreds of pregame shows and podcasts, endless debates on things endlessly inconsequential, 10 hours of pre-game shows on Sunday, what seems like 100 commercials designed specifically for the “Big Game,” and the longest Read more

Create Awareness of Alternatives - 2/4/25


Sandy was hungry, and she was on the move.  Driving between meetings, she saw the restaurant sign and pulled in.  The fast-food restaurant had two drive-thru lanes.  One was for any customer who wanted to place an order on the spot. The other was for mobile orders only.  The Read more

Listen with Your Eyes - 1/28/25


Out of the corner of his eye, Patrick saw the customer enter the lobby.  The customer was carrying a large shoulder bag with several papers in her hand.  The customer was shuffling the papers and looking down; then she stopped, looked up, and saw the staff navigator sitting at Read more

When You’re the Educator, What Should You Teach? - 1/21/25


The best customer service professionals are also excellent educators.  Not only within the organization, but I’m talking specifically about the role they play as educator with their customers.  With all the self-service options that technology provides, customers often have the opportunity to do things on their own, to investigate Read more

Wrap It Up Right: Why Follow-Up Communications WOW Customers - 1/14/25


Dena had some questions about her water bill, so she looked for answers on the utility’s website.  She didn’t find specific answers, and she really didn’t want to get on the phone with somebody at the time and risk staying on hold.  She had lots going on, but she Read more

From Conversation to Connection: Defining Customer Engagement - 1/7/25


Maggie was sitting in the Service Excellence Training class, and the instructor kept talking about staying engaged with the customer.  Proactively engaging the customer.  Being fully engaged in the conversation. After hearing this same phrase (“engage”) used in various ways, Maggie raised her hand and asked a question probably several Read more

Self-empower for the New Year - 12/31/24


Jeff joined the company, in part, because he loved their approach to culture.  Leadership tried to create an empowerment culture.  They tried to develop an environment where, within certain parameters, individual team members could make a decision and feel confident that they would be supported by leadership. The reality was Read more

2024 Holiday Poem - 12/24/24


I sometimes hear it said That things have never been like this before. That challenges are unique, That stresses seem like more.   I sometimes hear it said That we're asked to do much more with less. That workloads are increasing, And we're resource-constrained at best.   And others often say That things are really very good. That they enjoy those Read more

Is Their Poor Planning Your Emergency? - 12/17/24


Have you ever heard the saying:  Your poor planning is not my emergency. I’ve heard it said often – not necessarily directly from one person to another.  More typical is that I hear it from the person having to drop everything and do something immediately because someone else didn’t think Read more

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Is Your Fan Experience a Reason to Stay or Leave?

Posted on October 16, 2013 in Business Advice, Sports 1 Comment

It’s not about winning. It’s not about the more popular sport. It’s about convenience and interactions with the people around you….

In the article Why I Gave Up My NFL Season Tickets, a former Washington Redskins season ticket holder shares why he’s no longer an NFL season ticket holder (STH) and is now a STH of the Washington Wizards. In short, he wanted an easier commute and not to be exposed to out-of-control drunk fans.

I was once told by a major sports owner that the only thing that drives attendance is “Wins and Weather.” He was echoing what his marketing consultant had said many times to the press. But in the case of this fan and many others, it’s not just about “Wins and Weather,” it’s about the fan experience. It’s about whether the fun outweighs the effort, the hassle, the cost, and the time.

This is a short post because the article itself has many key points, but keep this point in mind as well. The team, its wins, its marketing, its sales pitches, its image can bring fans in, but that’s often not what keeps fans.

If you want to keep fans for the long-term, you need to start by getting to know them, developing a relationship with them, learning their renewal drivers, and helping their experience to change and improve as their lives change.

Make the fan experience a reason to stay…not a reason to leave.

Did you like this post? Here are other Sports-related posts:


9 Quick Ideas for Customer Service Week – There’s Still Time!

Posted on October 9, 2013 in Business Advice Please leave a comment

The World loves a landmark, an event, a holiday season, a moment in time. Greeting card companies especially love these milestones, because they’re usually a good reason to buy a card for someone.

Well this week is no different. In the business world, this is known as Customer Service Week. It’s a time to celebrate and recognize all stakeholders as well as refocus on the importance of customer service. So with the week halfway gone, these are 9 Quick Ideas you can still take and run with for this week and beyond:

  1. Have every employee write one handwritten Thank You letter or card for a key customer – appreciating their business.
  2. Have every supervisor/manager commit to writing one Thank You e-mail, letter, or card to an employee every other week – that’s 26 per year – noting appreciation for something specific the employee has done well.
  3. Identify 1 improvement your organization can implement over the next 30 days in how you reward staff for high levels of customer service – align rewards with desired behaviors.
  4. Convene a team of employees to identify the key issues or customer-related complaints they deal with on an ongoing basis. Commit to permanently eliminating the root cause of one of those over the next 30-60 days – benefits customers and staff as well.
  5. Identify 3 core customer service metrics to gauge monthly that everyone in the organization can understand and focus on as measures of performance.
  6. Create a Customer Service Book Club, and meet 1-2 times a month to discuss. We have an “unbiased” recommendation here to get started – Ask Yourself…Am I GREAT at Customer Service?
  7. Do a short survey via e-mail, using a web-based tool, or even via the phone with customers asking 2-3 key questions. For example:
    • What do we do best?
    • What are the main reasons you’re our customer?
    • How can we improve our service to you?
  8. Do a short survey with staff asking 2-3 key questions. For example:
    • What do you like best about the culture and work environment at our business?
    • What are the main reasons you work here?
    • How can we make this a better place to work?
  9. Have the CEO or some other executive host an informal party for staff, conveying his/her appreciation for what they do.

Find some way to appreciate your staff and customers.

Like these ideas? Then check out our Customer Service Tips of the Week.


Customer Service Wisdom from a Retiree-to-be

Posted on October 3, 2013 in Business Advice, Government Please leave a comment

When you retire, you get reflective. And with reflection, you sometimes come up with nuggets – words of wisdom.

Brenda Fraser is a County employee retiring from 37 years of service, and in the article Face of Hernando County government says customer service, good hires were keys to success, she addresses some of the difficulties in serving customers as a local government employee. Fraser noted that “The hardest part of her job has been ‘communicating to people when it was something that was not positive, communicating that the county really does care. We understand there is a problem. We’re not being cavalier.’ Frazier said she knows, from her view on the inside, that county employees care and work hard. That has made the last few years difficult, she said, as employees have been the subject of public criticism — at a time when many also feared they could lose their jobs because of budget cuts.”

There’s several key points in those words:

  • First, when something’s not positive, you must communicate with the customer about it; also, it pays to be proactive so you can have some control over what’s discussed, where and how.
  • Second, don’t just do a task for a customer and expect them to know you care. Most customers want to be treated as something that’s far more than a cog on your assembly line; therefore, you have to think beyond the task; you have to convey you care about the person for whom you’re doing the task.
  • Third, we need to be empathetic with staff. When constantly preaching about the need for great customer service that they need to deliver to customers, we have to understand that their morale impacts their attitude. Leaders need to take ownership over their role in keeping morale and spirits high since employee feelings will flow to the customers.

When you think about how to deliver great service, remember to be proactive, communicate that you care, and be a spirit-builder with staff.

Did you like this post? Here are other government-related posts:

Learn about our CSS Government services at: http://cssamerica.com/cssgovt.htm


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