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Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

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Educating Educators on Customer Service

Posted on October 2, 2013 in Business Advice, Education Please leave a comment

Assuming something is rarely a wise course of action. If you’re a manager, you know how to manage. If you’re in a leadership position, you have great leadership attributes. If you serve the public, you are great at customer service.

For anyone who’s known bad managers, bad leaders, or people in government who are poor in customer service, you know why those assumptions are wrong.

The new Superintendent of the San Diego Unified School District understands the need to avoid those assumptions, as well. In the article Will “High-Quality Customer Service” For San Diego Principals Mean High-Quality Schools?, Cindy Marten (the new Superintendent) views her role as one of supporting principals, and part of that support involves viewing principals as customers. Marten notes “We’re providing high-quality customer service for our principals, and the reason why we’re doing that on behalf of the principals is that we expect high quality service for our principals to have with their teachers and with the community members, and you can’t deliver high-quality customer service by yourself — you’re not an island.”

In any business, before you change behaviors, you have to set expectations with staff about what are those desired behaviors. Marten is setting expectations with central office staff that they view and treat the principals and schools as customers – being proactive and responsive to needs. The thinking is two-fold: First, help the central office staff to see that they’re impacting student success by impacting the schools’ success. Second, help principals to realize that the high level of customer service provided to them by the central office should be mirrored by the principals in interactions with the parents and teachers.

The statement “you’re not an island” is one we’ve used a lot in our client conversations. Don’t feel like you have the entire weight of the world on your shoulders when addressing a customer’s needs – tap into others. But also realize that others are impacted by your actions, others are stakeholders in your encounters and decisions; so think about the downstream effects to co-workers and customers of what you do today.

When you want to change a culture to be more customer-focused, start by setting the right expectations of staff in their dealings with each other.

Did you like this post? Here are other K-12 education-related posts:

Learn about our CSS Education services at: http://cssamerica.com/cssed.htm


Retention-Driving Data (Know Your Numbers…and Your Customers)

Posted on September 26, 2013 in Business Advice, World of Customer Service Please leave a comment

Here’s a quick article on using data analytics for client retention (Analytics Boost Customer Retention for Ohio Mutual). Although I like the article because of its obvious retention-focus, some of the key nuggets relate to the metrics that Ohio Mutual utilizes including:

  • Retention/renewal rates (historically 87%)
  • Profitability of the renewal business (15%-20% higher than the profitability of new customers)
  • Identifying premium increase opportunities (upwards of $175 annually for some clients).

Does your organization have similar metrics? If not, just take a minute to think of how your strategies and decisions would be different if you knew retention rates, profitability of renewal v. new customers, and specific dollar increase opportunities with existing clients.

If you can’t afford a SAS solution, we’ve worked with many organizations on analyzing retention rates, at-risk profiling, retention and growth strategies, client exit interviews, etc. without using some high-end system. It’s not about the system. It’s about you, your customer, and the methodology to uncover retention opportunities and act on them.

Know your numbers to better target and achieve retention and growth with current customers.

For more information, check out: http://cssamerica.com/cssstrategy.htm


Transferring to a Competitor Can Mean Success

Posted on September 25, 2013 in Business Advice, Education Please leave a comment

There are not many industries where transferring a customer to a competitor is considered the right thing to do. There are even fewer where encouraging a customer to go to a competitor is common. And even less frequent than both of those occurrences is where one organization plans for a customer to leave them after a couple years to go to a competitor.

Now we’re not talking about a typical competitive relationship in this case; here, we’re talking about community colleges and 4-year universities. Where community colleges and universities often do compete for students, more and more universities are suggesting to some students to consider the community college route and transfer to a university after two years.

But the situation we’re describing in this post is where the community college – from Day 1 – should begin helping students to think longer-term – Where are you going after the second year here? What can we do in 2-3 years at our community college to get you positioned for an effective transfer to a 4-year university?

In the article MCCC Boasts High Student Transfer Rate, Monroe County Community College was recognized by CNNMoney for its high student transfer rate. That’s right…community colleges are considered successful if they transfer a high rate of students to a four-year institution. This Student Success-related metric is becoming more discussed and more used in determining future funding of community colleges. It’s because the educational system as a whole is being encouraged to better utilize community colleges as a lower cost way of getting (or at least) beginning a process toward a degree.

Beginning with the end in mind is not just good Covey phrasing. If community colleges want to be successful, they have to proactively work with students to create a plan to achieve that higher ed vision. They have to help individual students to understand what needs to be done in year one at the community college to graduate from the University in year four or five.

It’s not simply about getting the student admitted, getting them registered, or getting them into a program (and those processes aren’t often “simple” anyway). It’s about viewing each student as an individual, understanding their vision (or helping them create one), and – even when that vision goes beyond the college to the university – getting them on track to succeed.

Know if the Vision is the Transfer.

Learn about our CSS Education services at: http://cssamerica.com/cssed.htm

Interested in improving your educational organization’s customer satisfaction? See our other blog posts at: http://serviceadvice.cssamerica.com/category/education/


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