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Complement Empathy with Action - 8/4/26


A man falls into a hole, and he can’t get out.  He starts yelling for help, and a doctor walks by and looks down the hole.  The man in the hole yells to the doctor “Please help me.  I’ve fallen into this hole!”  And the doctor takes out a Read more

My 8-Minute Visit at the DMV- 7/28/26


I needed to get a Real ID, which in North Carolina facilitates airline travel and other identity verifications.  My wife suggested I go to one particular DMV that was a LONG way away from home, but where she had experienced great customer service.  I was lucky to find an Read more

When They Might Walk Out the Door…Permanently- 7/21/26


Have you ever had one of those conversations with the customer where they literally tell you they’re about to stop doing business with your company?  This is it.  They may bring up a competitor or found another way to get their need met, or they are just leaving. When we Read more

Transparency in Customer Service- 7/14/26


We’ve worked with a lot of clients in the local government sector, and many of these clients have Customer Service Standards and/or corporate values that include Transparency. Think about an old-fashioned transparency sheet, that malleable see-through page you put on an overhead projector.  You can see everything on one side Read more

See the Customer’s Journey from Their Perspective- 7/7/26


That customer is face-to-face with you right now, and you are fielding their questions or delivering your service to them.  And oftentimes and understandably, we are so immersed in the moment that we don’t think about what came before or think enough about what comes next. But in the life Read more

Gaining the Benefits of the Greeter- 6/30/26


Most likely, we’ve all entered some establishment – a retail store, restaurant, or service center - when there is a greeter at the door.  The most famous greeter position is probably the Walmart greeter.  I often thought that my father-in-law would have been a fantastic Walmart greeter, because he Read more

Seamlessness - Why the Customer Thanked You - 6/23/26


This doesn’t happen enough nowadays, but the employee received a long thank you e-mail from the customer.  A financial services account manager had taken care of the client during a period of time that was stressful for the customer. Life was unexpectedly changing quickly, and personal emotions, additional financial responsibilities, Read more

When to Avoid the Escalation - 6/16/26


The customer calls with a complaint, and the easy thing to do is to escalate it to your supervisor. That may also be the right thing to do, but how do you know when to avoid the escalation? Why You Would Escalate The first thing to consider is why you would Read more

Let’s be Clear on Clarity - 6/9/26


When trying to manage expectations, it’s vital to be clear with the customer.  But what specifically does it mean to be “clear?” Clarity is in the eyes and ears of the beholder, so what may be clear to one customer may be unclear to another.  However, there are some basic Read more

Allow Yourself to Solve a Couple Puzzles Every Day - 6/2/26


Frank had never been a dog owner before, and when he first got Bosco at the shelter, Frank didn't really know what he was doing.  He would try to be a good parent - feed the dog, play with it, take it on walks - but he was doing Read more

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Sport Some Customer Perks – 11/14/23

Posted on November 14, 2023 in Customer Service Tip of the Week Please leave a comment

Of all the industries we work with, the one that talks most about providing perks and benefits to its customers is pro sports.  We’ve worked with NASCAR, MLS, the NBA, and a little bit with the NFL and the NHL.

And most of the teams or organizations will provide their season ticket holders, their account holders with perks. They’re doing this to help the fans feel special but also to engender some loyalty.  Loyalty leads to retention and growth, and, therefore, the strategy is to provide perks to help drive long-term revenue.

If your organization is in healthcare or local government, if you’re in finance, education, manufacturing, retail, or some other key industry, there are still lessons to be learned from these sports perks.  Here are some examples.

Sports clubs offer dedicated client service representatives to their account holders. Your organization could have a dedicated account rep for your customers, as well.  Why tell the customer to call the toll-free number when they could call Janie instead?

Teams provide online account management for dedicated fans. Your organization could have a web portal (or sections of your website) dedicated only to your key customers.  Premium access for your premium people!

Clubs have phone numbers for certain categories of account holders, prioritizing those calls.  Could your company fast-track some process for your key clients?

Sports organizations allow free access to forward tickets to families and friends.  You could provide free access to online webinars or other resources that may be valuable to your customers.

The clubs will offer single game tickets to season ticket holders before releasing them to the general public.  When your organization launches a new service at your facility, you could provide an open house or first access to your longer-term clients.

Clubs offer complimentary tickets for some away games. Your organization could partner with local businesses to provide complimentary products to the customers.

Teams provide invitations to exclusive events.  You could set aside a certain number of seats to grand openings or holiday events just for some key customers.

Perks and benefits can be useful tools in building loyalty and relationships.  Use these examples from sports, and determine how to best apply them to your business to deepen relationships, retention, and revenue.

Sport Some Customer Perks.

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Customer Service Lessons from the E.R. – 11/7/23

Posted on November 7, 2023 in Customer Service Tip of the Week Please leave a comment

Every industry is interesting in its own way, and healthcare is definitely no exception.  We’ve done many different types of studies and projects in the emergency rooms at hospitals, and it’s interesting to look back at some of the results of focus groups we conducted with the E.R. patients.

We asked about their experience, everything from the admission through triage, care they received all the way through the discharge and billing.  For this Tip of the Week, so that it applies to everyone reading, let’s focus on some of the ways that patients evaluated employees:

Talk On My Level: When the staff and physicians would speak with the patients “on their level” and were not condescending, that was greatly appreciated.  Patients liked when a nurse talked with a child in terms they could understand and in an appropriate manner, or they spoke more slowly and clearly with a senior.

Don’t Judge Me: Patients were concerned about being judged by the staff – where patients were unsure if they truly needed emergency care or they didn’t want to be perceived as being there unnecessarily.  When staff conveyed that patients were there for a reason (they made a good decision to go to the E.R.), that was positive.  With one participant, a physician directly doubted/argued the need for the patient to be in the E.R., and this left a highly negative impression.

Convey You Care: Staff and physicians were generally perceived positively if they conveyed they cared about the patient.  The way patients felt that the personnel cared was when service was quick, personnel asked questions, patients weren’t rushed, and the staff and physicians showed empathy.

Think about these takeaways when considering how your customers view you. Do you speak in a way appropriate for that particular customer, making communications clear but not condescending?  Do you avoid judging the other person and arguing about their request?  Do you try to provide service quickly, ask questions, avoid rushing the other person, and convey a little empathy?

If so, they’ll likely appreciate you more.  They’ll feel respected, and are much more likely to respect you, in turn.

Talk on the customer’s level, avoid judging, and convey you care.

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I Did This…For You – 10/31/23

Posted on October 31, 2023 in Customer Service Tip of the Week Please leave a comment

Michelle needed to run by the grocery store during her lunch break, and because it’s October in the USA, that means it’s Halloween month!  Fittingly, the grocery store had every shape and size of a pumpkin you can imagine; there was even this small basket of mini pumpkins.

They were very cute – with a wide body and a long stem on top.  Michelle immediately thought of a co-worker who was having a bad day; the co-worker’s morning presentation didn’t go well, and he had a lot of work to get cleaned up by day’s end.  Michelle picked up one of the small pumpkins, put it in her shopping basket, and bought it for her co-worker.

When she got back to the office, Michelle walked up to her co-worker’s desk and set the pumpkin down.  Michelle said:  I got this mini pumpkin for you.

Her co-worker looked down at the pumpkin, then up to Michelle, smiled, and said thanks.

Now, I’m sure many of you do things for co-workers and customers every single day.  It’s a task, it’s an action, you’re giving them information or handing over some product.  You’re having a conversation with the other person.

And believe it or not, the simple phrase for you makes a big difference to them:

  • I tracked down a status update for you.
  • I verified that the transaction went through for you.
  • I pulled this quick summary together for you.
  • I’m going to submit this request now for you.
  • I initiated the return for you.
  • I booked the conference room for you.
  • I followed up on that item for you.
  • I got this mini pumpkin for you.

 
With most of us, having somebody do something for us is a wonderful thing, but we might not fully realize or appreciate what they did unless there was some verbal reinforcement of the action.  And when that verbal reinforcement includes for you, it makes us feel special, it makes us feel like we got a little gift.

When you do something for others, weave in the phrase “For You.”

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