customer experience | Customer Service Solutions, Inc. - Page 7

“You’re the Boss” - 2/20/24

Terrence is excellent at what he does.  From a technical standpoint, he knows how to keep the facility clean.  He’s the lead custodian, and he knows that keeping things straight does not necessarily mean keeping things sanitary.  He knows what chemicals to use and not to use, how to Read more

Customer Understanding Leads to Relationship Growth - 2/13/24

We’ve worked with educational organizations at all grade levels over the years.  One special and unique characteristic about the staff who work in these organizations is that there’s a clear intent to know about the students as individuals, to focus on them rather than purely focusing on what’s delivered Read more

Define Customer Service Success Differently - 2/6/24

When I’m watching television, listening to the radio, or listening to a podcast, it’s always interesting when the topic moves to the question:  How can you be a success?  The speakers often discuss the process of becoming a success with the assumption that people believe success is defined by Read more

Care Enough to Give Them a Heads Up - 1/30/24

Nothing bad at all might happen.  Every day in the office could seem like every other day.  Sights and sounds and smells might continue to be the same.  But we have a lot of construction going on around our offices, and the building manager knows the type of work Read more

Be Better than AI Customer Service - 1/23/24

There was a recent CBS Sunday Morning Show story called: How artificial intelligence is revamping customer call centers. The journalist described how artificial intelligence is being used in customer service, and he noted the millions of pieces of information that can be processed in a matter of seconds. There are clear Read more

Recognize the Situation, and Pivot - 1/16/24

The customer has a complaint, or they may have an important question about an order or their account.  You may be talking to them in an emergency room, in the lobby of the government building, on the phone, or in a video conversation.  And in many of these Moments Read more

Sharpen Your Service Delivery - 1/9/24

You work so hard at being responsive and providing high quality information.  You work hard at fixing problems.  But is your delivery…dull? I’m not saying that it has to be exciting, but let’s think of the word “exciting.”  It means that something’s interesting, has energy, is positive.  Just by its Read more

Make Empathy Your Superpower - 1/2/24

I was facilitating a Service Excellence Training class for a Higher Ed client in the Northeast several years back.  As I was walking through the portions of our technique for defusing the angry customer, I talked about empathy.  I talked about accepting responsibility. Immediately, one of the hands in the Read more

Holiday Poem 2023 - 12/26/23

The days are getting longer, The skies are getting brighter. Festivities behind us, And festivities before us.   There’s ups and downs and change coming, And we can’t predict when or where. There’s challenges and joys and opportunities around, Of which you may or may not be aware.   But one thing we know as we look at each Read more

Refresh, Rejuvenate, Refocus - 12/19/23

It’s that time of year.  We’re going 100 miles an hour, and holiday time is upon us.  We not only have all the work to do, but we somehow have less time to do it.  We somehow have other things that are of competing interest, and even though those Read more

What “One in a Million” Means – 10/3/23

Posted on in Customer Service Tip of the Week Please leave a comment

You are One in a Million!

That can mean a lot of different things to a lot of different people.  Depending on the tone in which it’s said, the phrase can be a compliment or a criticism.  If there are 8 billion people in the world, that means there might be 8,000 of you on this earth.

But regardless of how it’s intended, there is one core meaning:  You are unique.

We often talk about customers needing to be viewed as individuals, not as a number.  They need to be considered for what makes them and their situation unique.  But what makes an individual or the situation unique?

If Service Excellence requires that we treat each person as an important and valued individual, let’s talk about what makes that individual in front of you or on the phone with you, that person you’re e-mailing or texting…unique:

  • How long have they worked with your business?
  • How urgent is their need?
  • What is their emotional state?
  • What is their knowledge or experience level in working with your organization or in dealing with situations like this?
  • What is their demographic makeup?
  • Where are they from, and where are they going next?

If they’re coming to you about a prior experience:

  • When did their prior experience or issue occur?
  • Who was involved in that prior experience or issue?
  • What caused that prior experience or issue?
  • What is their ultimate goal moving forward?

Maybe the individual responses to these questions are not unique, but the sum of all these responses are usually quite unique.  Think of it this way – if you flip a coin, there are only two options, heads and tails.  What’s so unique about that?  But if you flip that coin 20 times, how many different combinations of heads and tails could you have? What do you know, it’s about a million!

To treat someone like one in a million, work to uncover what’s unique.

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Same Place, Different Experiences – 9/26/23

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Meredith was getting discharged from the clinic, when the nurse came in, gave her a packet of information including the discharge instructions, explained the next steps, and asked if Meredith had any questions.  Freida, across the hall, was told that she could leave when ready.  However, Freida had to ask if there were any discharge instructions since she hadn’t received any.

Meredith was going to the sporting event, and she was very excited!  Her account representative e-mailed her a week beforehand with instructions on parking options and other amenities/activities around and in the arena.  Freida showed up to the same sporting event.  She had no idea where to park, how much it would cost, or where to enter the arena.

Meredith happened by a new coffee shop, and she ordered a drink.  The employee showed her where the cream, milk, chocolate, and other items were that Meredith could add to her coffee.  The employee also told her about a loyalty program.  Freida went to that same coffee shop later in the day, got her coffee, and left.  She thought:  This tastes good but could have used a little more milk and a dash of mocha.

Both Meredith and Freida went to the same businesses on the same day.  Obviously, these businesses need to learn a lot about consistency, because they were all inconsistent in the experiences that their customers received.  In each case, Meredith had a better experience.  And the key differentiator was that the people serving Meredith were proactive.  They were anticipating next steps, and the result was a customer who was more comfortable, more confident, had a better experience, and even had a better cup of coffee!

Don’t wait for the customer to ask.  Stand out from the crowd by simply being more proactive.

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What Annoys the Customer? – 9/19/23

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Domino’s Pizza had TV commercials years ago where they promoted how they trained their employees to “Avoid the Noid.”  The “Noid” was basically an annoying person or thing that would disrupt the delivery driver, possibly making the driver drop the pizza on the way to your door.  The goal at the time was to deliver a Domino’s Pizza in 30 minutes or less, so Domino’s tried to avoid those situations that kept them from their goal.

It was important for Domino’s to avoid those negative customer experiences – those delivery delays – especially since its advertising promoted that 30-minute goal.

Every one of our organizations also has goals, and one of the more tactical goals should be to avoid customer dissatisfiers.  Avoid the issues that cause lost customers, that create a negative experience.

Most organizations focus on what they do best or what they can do to make the perfect experience for the customer.  They focus on retention drivers, which is great, but they define retention drivers purely as why a customer patronizes that business.  They never expand the definition of retention driver to include what could make that customer so upset that they’d leave.

Do account representatives never return customer voice mails?  Does the event organizer fail to communicate effectively with fans during a weather delay?  Does the customer choose the electronics store because of the technology selection, but they never return because of the aggressiveness of staff in selling warrantees?  Does the local government provide a great experience at the front desk, but their website and phone trees are so confusing that the taxpayer HAD to go onsite to get their question answered?

It’s great to strive to be the best in your customer experience, but make sure you’re also identifying and avoiding those things which can drive the customers away.  Avoid the Noid.

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