customer experience

How to Avoid “Groundhog Day” - 11/3/26


It’s Groundhog Day, where you’re living the same day over and over and over again. You have heard basically the same complaint from 4 different customers in the past week.  The bill is incorrect or confusing, and you’re having to spend a ton of time explaining things to the customer. You’ve Read more

Beware of Scary Telephone Customer Service - 10/27/26


As we near the Halloween holiday in the United States, it seems appropriate to discuss examples of scary customer service, particularly on the telephone.  Here are a few common issues that frustrate and annoy customers.  These are experiences to avoid delivering, and alternatives to adopt: The customer calls, describes their Read more

The Art of the Successful Script - 10/20/26


You’re the customer.  You go to the store, and they ask if you have a loyalty card.  You call the doctor’s office, and they ask for your birth date.   You walk up to the counter, and they ask if you found everything you were looking for. These are all valid Read more

The Key Building Block for Your Customer Relationship - 10/13/26


An automotive manufacturer gets supplies for their vehicles from all over the world.  They have arrangements, service level agreements, expectations for timing and quality of all the parts.  And when they gather all these supplies, they assemble the cars.  They test the cars.  Then they take pictures of those Read more

Be Flexible to Fill the Gaps - 10/6/26


The non-profit has the expected challenges.  There are only 3 people in the organization, yet, they have the same responsibilities of a larger company.  They have to do finance, sales, marketing; they deliver their services to the community, and they need to keep a pulse on what’s going on Read more

Is This Good Customer Service? - 9/29/26


A friend of mine reached out to me recently as she waited for the electrical technician to show up at her house to do some minor repairs.  She had never worked with this company before, but they sent a text about the tech who was soon to arrive. The message Read more

Ownership when Fixing Others’ Errors - 9/22/26


We were conducting training with a client recently, and one of the participants, Jackie, is in a role in his organization where he goes out to the customer site to investigate issues, address customer complaints, and fix problems.  While he’s at the site, he often gets an earful from Read more

Why “No” is So Important - 9/15/26


The employee told the caller: “I don’t think that is possible.” The customer eventually hung up, and redialed to ask a different employee the same question. The employee responded to the customer: “That’s probably not the best way to do it.”  Then, the customer kept asking question after question, arguing Read more

It’s Not “You,” It’s “I” - 9/8/26


During a business writing course that I took years ago, the instructor had us write an e-mail.  I can’t recall if it was written to a co-worker or customer, but after writing this e-mail, she had us count every “I” and “You.”  We talked about how we need to Read more

It Shouldn’t Make a Difference, But… - 9/1/26


We have this conversation with lots of our sports clients, but the principles apply across all different industries.  Too many service representatives view a conversation with a customer as a transaction.  Just get him off the phone as quickly as possible.  The customer is Joe Public, not Joseph Pendergrass.  Read more

Some Customers LOVE Predictability – 9/30/25

Posted on in Customer Service Tip of the Week Please leave a comment

I was facilitating focus groups of businesses that utilize local government services.  The phrase that popped up multiple times was “Time Is Money!”  What these municipal customers were conveying was that their time was valuable, and delays were wasting their time.  But the conversations were not just about how long some process would take.  These were builders and developers, these were representatives of organizations that were performing renovations and repairs.

While the total process time was one part of the timeliness equation, one of my learnings from these focus groups was that the other part of the timeliness equation was predictability.

These focus group participants evaluated the customer experience by having an understanding of what that experience was going to be, the milestone dates or timelines associated, and those expectations being met.

The Customer’s Need for Predictability

The customers needed predictability because it enabled them to plan their next steps and timeframes.  It enabled them to understand how the tasks they’re working on fit into the bigger picture schedules.  It helped them to communicate with their stakeholders about timelines and responsibilities.

This also applies to healthcare.  If somebody is having an outpatient procedure, knowing the length of the procedure, how long they’ll be held after the procedure, how much notification lead-time they’ll get before they get discharged – that knowledge helps the patient to understand when to make that call for transportation to take them home.

This applies to pro sports.  We do TONS of surveys for pro sporting events, and sometimes fans reach out to us directly – not about the survey but asking when they’re going to get their tickets for the next event.  They were not told what to expect or didn’t remember, and now they’re antsy because the expectations aren’t known, because the predictability isn’t there.

What this Means for You

When considering how to improve your customer experience, focus on how to improve the predictability of what you do.  Oftentimes there is a predictable nature to what the process steps might be, who’s going to follow-up with the customer, and when it’s going to occur.  But unless that is communicated to the customer, and unless that is delivered as designed, the customer won’t know what to expect.  The lack of predictability can create additional touch points for you and additional anxiety for the customer.

Create more predictability for a better customer experience.

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Gain Control of the Conversation – 9/16/25

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The customer’s angry or upset or they have a complaint.  They’re very chatty or very wordy or they just want to talk to somebody.  You’re on a time crunch, and the customer obviously is not.

There are times when you need to gain control of the conversation.  It’s important for you to do so.  But it’s equally important to understand the difference between controlling the conversation and controlling the customer.

Don’t make it your goal to control the customer.  You have enough to worry about with reading your own emotions and controlling your own reactions and being deliberate in what you say and how to say it.

It’s tough enough to weave in all your knowledge and all the different options and alternatives and all of your experience in order to help the customer without having to figure out how to control the customer.

The Goals

Gaining control of the conversation is something you do to bring the emotional level down, to focus the conversation, to shorten the time you’re engaged with the customer.

With those goals in mind, let’s describe the difference between controlling the conversation and controlling the customer.

How to Gain Control

Controlling the conversation results from asking questions, particularly more closed-ended questions – the yes or no variety, the fact or figure variety.  Controlling occurs when you can intentionally and concisely make a point.  When you can segue from something they say to the decision you need to make.  It’s when you can take their broad ramblings, and get them to focus on a specific piece of information on a worksheet or on your computer.  It’s when you get to the point where you can make the next steps clear and confirm their understanding and agreement.

The next time you’re dealing with that customer who’s upset, or they lack focus, or they want to talk for a long time when you’re more time-constrained, don’t try to control the customer.  Focus on guiding the discussion to an end point.

Gain Control of the Conversation.

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Complement with a Compliment – 9/9/25

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We perform many tasks for our customers every day, and when we’re done with a step in the process, oftentimes we will tell the customer what’s been done.  But if we want to create more of a WOW experience, if we want to make the customer feel a little bit better, it helps to complement the action with a compliment to the customer.

Below are five sets of examples of what we could say to the customer at the end of an activity (OPTION A), and then a more positive and encouraging alternative to consider (OPTION B):

OPTION A: We processed your application.  OPTION B: We were able to process your application quickly since you did an excellent job of completing the paperwork.

OPTION A: We’ve addressed your refund.  OPTION B: Your refund is in the works, and it will be processed quickly since you made the request on such a timely basis.

OPTION A: We’re done trimming the trees.  OPTION B: We were able to get the tree trimming done earlier than expected since you did an excellent job working with us on our plan for the day.

OPTION A: We’re done with the oil change on your car.  OPTION B: We completed the service on your car, and everything checked out great!  It’s really helpful how you’re keeping up with the regular maintenance.

OPTION A: We’ve created a ticket for your issue.  OPTION B: We created a work order in our system, and you did an excellent job of providing the detail we need to resolve it for you.

To be purposeful and add a little positivity to your communication with the customer, go beyond describing what step just occurred in the process, and give the customer a little appreciation for their efforts.

Complement with a Compliment.

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