customer experience | Customer Service Solutions, Inc. - Page 8

Seamlessness - Why the Customer Thanked You - 6/23/26


This doesn’t happen enough nowadays, but the employee received a long thank you e-mail from the customer.  A financial services account manager had taken care of the client during a period of time that was stressful for the customer. Life was unexpectedly changing quickly, and personal emotions, additional financial responsibilities, Read more

When to Avoid the Escalation - 6/16/26


The customer calls with a complaint, and the easy thing to do is to escalate it to your supervisor. That may also be the right thing to do, but how do you know when to avoid the escalation? Why You Would Escalate The first thing to consider is why you would Read more

Let’s be Clear on Clarity - 6/9/26


When trying to manage expectations, it’s vital to be clear with the customer.  But what specifically does it mean to be “clear?” Clarity is in the eyes and ears of the beholder, so what may be clear to one customer may be unclear to another.  However, there are some basic Read more

Allow Yourself to Solve a Couple Puzzles Every Day - 6/2/26


Frank had never been a dog owner before, and when he first got Bosco at the shelter, Frank didn't really know what he was doing.  He would try to be a good parent - feed the dog, play with it, take it on walks - but he was doing Read more

Improve with a Purpose - 5/26/26


If you’re reading these customer service tips, you likely want to get better.  You want an idea, a technique, a reinforcement, or a question that helps you improve. But why improve? At some point you may waver on the commitment to improve, because it can take effort, introspection, time, and change.  Read more

Reciprocate the Thanks - 5/19/26


Jasmine had a great experience with the company, and the company sent her a link to provide an online evaluation following the visit.  So, she clicked the link, gave a rating, and made a comment about her experience. The company monitored their online reviews, saw the positive response, and replied Read more

Don’t Skip the Recap - 5/12/26


The playoff hockey game goes on for almost 3 hours.  There’s non-stop action, with plenty of penalties and takeaways and hits against the boards…and a few goals, as well. You didn’t get to watch the whole game because you had other plans, but you wanted to know what happened.  So, Read more

Finalize the Solution with the 6 Step Checklist - 5/5/26


In last week’s Tip, we showed why and how to Use the 6 Step Checklist before Resolving the Issue.  We noted the importance of taking 15 seconds to mentally walk through the Who, What, When, Where, Why, and How to feel confident that you know what’s needed to fix Read more

Use the 6 Step Checklist before Resolving the Issue - 4/28/26


We talk about trying to resolve the issue right the first time, sharing the technique on how to manage the conversation to get clarity on the real issue, need, or goal, and confirming your understanding before moving forward. But what are you trying to clarify?  What are you trying to Read more

Use the Customer’s Words - 4/21/26


The customer is describing a problem on what they call their “computer.” They mentioned that the “screen” doesn’t “move from one page to the other.” They say that the “website’s name is typed at the top,” and it says sample.com with a “line, and then it says ‘home’ after Read more

Some Customers LOVE Predictability – 9/30/25

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I was facilitating focus groups of businesses that utilize local government services.  The phrase that popped up multiple times was “Time Is Money!”  What these municipal customers were conveying was that their time was valuable, and delays were wasting their time.  But the conversations were not just about how long some process would take.  These were builders and developers, these were representatives of organizations that were performing renovations and repairs.

While the total process time was one part of the timeliness equation, one of my learnings from these focus groups was that the other part of the timeliness equation was predictability.

These focus group participants evaluated the customer experience by having an understanding of what that experience was going to be, the milestone dates or timelines associated, and those expectations being met.

The Customer’s Need for Predictability

The customers needed predictability because it enabled them to plan their next steps and timeframes.  It enabled them to understand how the tasks they’re working on fit into the bigger picture schedules.  It helped them to communicate with their stakeholders about timelines and responsibilities.

This also applies to healthcare.  If somebody is having an outpatient procedure, knowing the length of the procedure, how long they’ll be held after the procedure, how much notification lead-time they’ll get before they get discharged – that knowledge helps the patient to understand when to make that call for transportation to take them home.

This applies to pro sports.  We do TONS of surveys for pro sporting events, and sometimes fans reach out to us directly – not about the survey but asking when they’re going to get their tickets for the next event.  They were not told what to expect or didn’t remember, and now they’re antsy because the expectations aren’t known, because the predictability isn’t there.

What this Means for You

When considering how to improve your customer experience, focus on how to improve the predictability of what you do.  Oftentimes there is a predictable nature to what the process steps might be, who’s going to follow-up with the customer, and when it’s going to occur.  But unless that is communicated to the customer, and unless that is delivered as designed, the customer won’t know what to expect.  The lack of predictability can create additional touch points for you and additional anxiety for the customer.

Create more predictability for a better customer experience.

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Gain Control of the Conversation – 9/16/25

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The customer’s angry or upset or they have a complaint.  They’re very chatty or very wordy or they just want to talk to somebody.  You’re on a time crunch, and the customer obviously is not.

There are times when you need to gain control of the conversation.  It’s important for you to do so.  But it’s equally important to understand the difference between controlling the conversation and controlling the customer.

Don’t make it your goal to control the customer.  You have enough to worry about with reading your own emotions and controlling your own reactions and being deliberate in what you say and how to say it.

It’s tough enough to weave in all your knowledge and all the different options and alternatives and all of your experience in order to help the customer without having to figure out how to control the customer.

The Goals

Gaining control of the conversation is something you do to bring the emotional level down, to focus the conversation, to shorten the time you’re engaged with the customer.

With those goals in mind, let’s describe the difference between controlling the conversation and controlling the customer.

How to Gain Control

Controlling the conversation results from asking questions, particularly more closed-ended questions – the yes or no variety, the fact or figure variety.  Controlling occurs when you can intentionally and concisely make a point.  When you can segue from something they say to the decision you need to make.  It’s when you can take their broad ramblings, and get them to focus on a specific piece of information on a worksheet or on your computer.  It’s when you get to the point where you can make the next steps clear and confirm their understanding and agreement.

The next time you’re dealing with that customer who’s upset, or they lack focus, or they want to talk for a long time when you’re more time-constrained, don’t try to control the customer.  Focus on guiding the discussion to an end point.

Gain Control of the Conversation.

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Complement with a Compliment – 9/9/25

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We perform many tasks for our customers every day, and when we’re done with a step in the process, oftentimes we will tell the customer what’s been done.  But if we want to create more of a WOW experience, if we want to make the customer feel a little bit better, it helps to complement the action with a compliment to the customer.

Below are five sets of examples of what we could say to the customer at the end of an activity (OPTION A), and then a more positive and encouraging alternative to consider (OPTION B):

OPTION A: We processed your application.  OPTION B: We were able to process your application quickly since you did an excellent job of completing the paperwork.

OPTION A: We’ve addressed your refund.  OPTION B: Your refund is in the works, and it will be processed quickly since you made the request on such a timely basis.

OPTION A: We’re done trimming the trees.  OPTION B: We were able to get the tree trimming done earlier than expected since you did an excellent job working with us on our plan for the day.

OPTION A: We’re done with the oil change on your car.  OPTION B: We completed the service on your car, and everything checked out great!  It’s really helpful how you’re keeping up with the regular maintenance.

OPTION A: We’ve created a ticket for your issue.  OPTION B: We created a work order in our system, and you did an excellent job of providing the detail we need to resolve it for you.

To be purposeful and add a little positivity to your communication with the customer, go beyond describing what step just occurred in the process, and give the customer a little appreciation for their efforts.

Complement with a Compliment.

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