customer experience

How to Avoid “Groundhog Day” - 11/3/26


It’s Groundhog Day, where you’re living the same day over and over and over again. You have heard basically the same complaint from 4 different customers in the past week.  The bill is incorrect or confusing, and you’re having to spend a ton of time explaining things to the customer. You’ve Read more

Beware of Scary Telephone Customer Service - 10/27/26


As we near the Halloween holiday in the United States, it seems appropriate to discuss examples of scary customer service, particularly on the telephone.  Here are a few common issues that frustrate and annoy customers.  These are experiences to avoid delivering, and alternatives to adopt: The customer calls, describes their Read more

The Art of the Successful Script - 10/20/26


You’re the customer.  You go to the store, and they ask if you have a loyalty card.  You call the doctor’s office, and they ask for your birth date.   You walk up to the counter, and they ask if you found everything you were looking for. These are all valid Read more

The Key Building Block for Your Customer Relationship - 10/13/26


An automotive manufacturer gets supplies for their vehicles from all over the world.  They have arrangements, service level agreements, expectations for timing and quality of all the parts.  And when they gather all these supplies, they assemble the cars.  They test the cars.  Then they take pictures of those Read more

Be Flexible to Fill the Gaps - 10/6/26


The non-profit has the expected challenges.  There are only 3 people in the organization, yet, they have the same responsibilities of a larger company.  They have to do finance, sales, marketing; they deliver their services to the community, and they need to keep a pulse on what’s going on Read more

Is This Good Customer Service? - 9/29/26


A friend of mine reached out to me recently as she waited for the electrical technician to show up at her house to do some minor repairs.  She had never worked with this company before, but they sent a text about the tech who was soon to arrive. The message Read more

Ownership when Fixing Others’ Errors - 9/22/26


We were conducting training with a client recently, and one of the participants, Jackie, is in a role in his organization where he goes out to the customer site to investigate issues, address customer complaints, and fix problems.  While he’s at the site, he often gets an earful from Read more

Why “No” is So Important - 9/15/26


The employee told the caller: “I don’t think that is possible.” The customer eventually hung up, and redialed to ask a different employee the same question. The employee responded to the customer: “That’s probably not the best way to do it.”  Then, the customer kept asking question after question, arguing Read more

It’s Not “You,” It’s “I” - 9/8/26


During a business writing course that I took years ago, the instructor had us write an e-mail.  I can’t recall if it was written to a co-worker or customer, but after writing this e-mail, she had us count every “I” and “You.”  We talked about how we need to Read more

It Shouldn’t Make a Difference, But… - 9/1/26


We have this conversation with lots of our sports clients, but the principles apply across all different industries.  Too many service representatives view a conversation with a customer as a transaction.  Just get him off the phone as quickly as possible.  The customer is Joe Public, not Joseph Pendergrass.  Read more

Confirm the Customer is Cleared for Takeoff – 11/18/25

Posted on in Customer Service Tip of the Week Please leave a comment

An airplane pilot is told when they’re “cleared for takeoff” before they begin to accelerate down the runway.  The air traffic controller (ATC) has looked at everything in front of the pilot, on the runway and in the air space, and checked to ensure the pilot is good to go.  The ATC is there to ensure the pilot is set up for success.

Similarly, we want to make sure our customers are set up for success.  If there is any information about next steps or pathways or upcoming decisions, any clarification needed on the players involved in the situation that the customer’s dealing with, we want to make sure there’s clarity.

Here are some examples of the types of things to consider sharing with the customer to confirm they are ready for their version of the takeoff.  Is the customer clear…

  • How to get to a customer service representative?
  • How to locate the right item/office/information?
  • What options are available to them?
  • What their part is in a process?
  • Who the other employees are in the process and what will be their roles?
  • What the next step in the process is and when it will happen?
  • In general, how to get their question answered, their need met, or their issues resolved?

 
Then, even though the pilot is told they are cleared for takeoff, they verify it themselves, because they are the ones ultimately responsible for flying the plane.  Similarly, although we have all this information we want to convey to the customer so that they are clear, it helps for us to confirm with them that they actually are clear, that they actually do understand.

To set the customer up for success, before you end the conversation, confirm the customer is clear.

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View Quality through the Customer’s Eyes – 10/14/25

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Geri had been dealing with backups in the downstairs plumbing system of her house on and off for the past year.  The most recent company that she called in to unclog the pipes stated that they could send a camera down the pipes and tell her exactly where the issue was located.  So, she scheduled an appointment.

When the technician came to her house, he ran a camera down the pipes.  He told Geri that – according to the equipment – he thought he saw a crack in the pipe 77 feet from the house. The technician paced off 77 feet and ended up in the middle of Geri’s driveway. The tech said:  This is where I think the roots are getting into the pipe and causing the backup.  Since it’s in the middle of your driveway, we’ll need to bring out some equipment and dig up the concrete to get below the driveway and replace the pipe.

Geri was disappointed that the issue was under her driveway.  She asked a simple question that all customers would probably ask in this situation: Are you sure this is where it is?

The tech proudly replied: I have a 95% accuracy rate for knowing where the issue is located.

At that point, Geri remembered that the tech said he thought he saw a crack.  He said I think the roots are getting into the pipe.  And then she thought 95% accuracy means 5% inaccuracy – a 5% chance he could be digging out her driveway, and the issue isn’t really there.

A Second Opinion

It turns out that the issue was not where the tech thought it was.  A second company came out and found the issue about 25 feet from the house about a foot below the surface of her lawn.  This resulted in a less costly solution, and it was a matter of digging a hole and replacing a piece of the pipe rather than digging up the driveway and having to repour part of the concrete.

Quality means different things to different people, so we need to define quality through the customer’s eyes.  And oftentimes that customer is not focused on the percentage of times that things go right; rather they’re concerned with the possibility that he or she is part of the percentage of times when things go wrong.

View quality through the customer’s eyes.  It makes you more empathetic, and it helps you convey a solution that better meets the customer’s needs.

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Be Supportive, Not Defensive – 10/7/25

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[An employee on the phone with a customer…] Who told you that you didn’t have to submit that form? … Bob?  Oh brother!  You see Bob is our “special” co-worker.  He seems to always tell customers the wrong thing to do, and we’re having to clean up after him.  We wouldn’t have half the problems that we do if it wasn’t for Bob.

We have probably all worked with a Bob.  He’s that co-worker who causes of fires that we find ourselves fighting.  Maybe he’s the salesperson that made expectations that operations or customer service know cannot be delivered.  Maybe he’s somebody with the best intentions but communicates them in a way that creates issues for others.  But we don’t want to throw Bob under the proverbial bus.

On the other hand, Bob may be an outstanding employee!  Maybe the customer is totally in the wrong, so it’s understandable that we could be defensive because Bob is unjustly being chastised by the customer in their conversation with you.

Whether the customer complaint is justified or not, that co-worker is as much a part of the organization as you are, so how can we be supportive without being defensive?

Avoiding Defensiveness

One way to address this is to keep in mind that defensiveness is often exhibited through our emotions.  To avoid being defensive, keep the emotions down, keep the tone a little more calm and steady, be intentional about your body language, trying not to raise the temperature with the customer.

Being Supportive

Don’t feel like you have to argue on your co-worker’s behalf in order to be supportive.  Sometimes the best thing to do is to convey what you know and don’t know, note your experience or lack thereof in the situation or with your co-worker, and transition the conversation away from your co-worker and back toward the issue and possible resolution.  Talking to the customer:

I wasn’t in that conversation, so I can’t speak specifically to what Bob said, but I’m sorry you had to deal with it, and I want to help you find a resolution.

I’ve known Bob for years, and I’ll definitely talk with him since that’s not the experiences his customers typically have, and I’m very sorry about what happened in your case.  Let’s discuss how we can resolve this for you.

That’s not how we typically do things around here, so I’m very sorry about the situation.  I’ll definitely share your concerns internally after our call, and right now I want to make sure we can get this situation addressed immediately.

Don’t agree with the customer that Bob was at fault; stay composed; let them know if the situation isn’t typical, and move toward a resolution.

Be Supportive, Not Defensive.

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