customer experience | Customer Service Solutions, Inc. - Page 72

Seamlessness - Why the Customer Thanked You - 6/23/26


This doesn’t happen enough nowadays, but the employee received a long thank you e-mail from the customer.  A financial services account manager had taken care of the client during a period of time that was stressful for the customer. Life was unexpectedly changing quickly, and personal emotions, additional financial responsibilities, Read more

When to Avoid the Escalation - 6/16/26


The customer calls with a complaint, and the easy thing to do is to escalate it to your supervisor. That may also be the right thing to do, but how do you know when to avoid the escalation? Why You Would Escalate The first thing to consider is why you would Read more

Let’s be Clear on Clarity - 6/9/26


When trying to manage expectations, it’s vital to be clear with the customer.  But what specifically does it mean to be “clear?” Clarity is in the eyes and ears of the beholder, so what may be clear to one customer may be unclear to another.  However, there are some basic Read more

Allow Yourself to Solve a Couple Puzzles Every Day - 6/2/26


Frank had never been a dog owner before, and when he first got Bosco at the shelter, Frank didn't really know what he was doing.  He would try to be a good parent - feed the dog, play with it, take it on walks - but he was doing Read more

Improve with a Purpose - 5/26/26


If you’re reading these customer service tips, you likely want to get better.  You want an idea, a technique, a reinforcement, or a question that helps you improve. But why improve? At some point you may waver on the commitment to improve, because it can take effort, introspection, time, and change.  Read more

Reciprocate the Thanks - 5/19/26


Jasmine had a great experience with the company, and the company sent her a link to provide an online evaluation following the visit.  So, she clicked the link, gave a rating, and made a comment about her experience. The company monitored their online reviews, saw the positive response, and replied Read more

Don’t Skip the Recap - 5/12/26


The playoff hockey game goes on for almost 3 hours.  There’s non-stop action, with plenty of penalties and takeaways and hits against the boards…and a few goals, as well. You didn’t get to watch the whole game because you had other plans, but you wanted to know what happened.  So, Read more

Finalize the Solution with the 6 Step Checklist - 5/5/26


In last week’s Tip, we showed why and how to Use the 6 Step Checklist before Resolving the Issue.  We noted the importance of taking 15 seconds to mentally walk through the Who, What, When, Where, Why, and How to feel confident that you know what’s needed to fix Read more

Use the 6 Step Checklist before Resolving the Issue - 4/28/26


We talk about trying to resolve the issue right the first time, sharing the technique on how to manage the conversation to get clarity on the real issue, need, or goal, and confirming your understanding before moving forward. But what are you trying to clarify?  What are you trying to Read more

Use the Customer’s Words - 4/21/26


The customer is describing a problem on what they call their “computer.” They mentioned that the “screen” doesn’t “move from one page to the other.” They say that the “website’s name is typed at the top,” and it says sample.com with a “line, and then it says ‘home’ after Read more

Review the Failures of Others to Ensure Success – 7/22/14 TOW

Posted on in Customer Service Tip of the Week Please leave a comment


“Those who don’t learn from history are doomed to repeat it.”

Many people have said variations of this – from George Santayana to Lemony Snicket – and I’m saying it today because it reminds me of a question I was asked recently.

A French financial services firm interviewed me about customer service and client retention for their internal publication. One of the questions addressed the many seemingly excellent customer service strategies and initiatives that don’t work. Essentially, why do they fail?

Here are four key reasons I provided:

  • Leadership Doesn’t Really Buy-In – Although leaders may talk about the importance of customer service and the client experience, they make decisions based on the product, they create incentives focused on new sales only, they sign-off on strategies that focus purely on reducing cost per unit. They talk the customer service talk, but their structures and incentives don’t align with service and retention goals. Here’s an example if you haven’t heard the recent Comcast customer retention call?
  • The Company Doesn’t Dedicate Resources – While an organization may care about the customer, if there’s no designated individual, division, strategy, or budget that focuses on service and retention, it won’t work. Sustaining an organization-wide effort is impossible if the initiative is 5% of the jobs of many without ever being the totality of the job of at least a few people in the organization.
  • The CX Definition is Limited – A small business owner laughed at me once when I brought up the concept of Internal Customers. He didn’t believe that employees should view and treat each other as customers. He didn’t believe that the customer experience (CX) applied to anyone within the corporate walls. He thought culture was irrelevant in driving a great service experience and retention. Zappos would disagree.
  • Tactic Supersedes Strategic – Too many companies conduct a survey, change a computer system, start a call center, send out memos telling staff to answer calls in 3 rings, and then expect their customer service scores and retention rates to jump off the charts. For organizations to be great at customer service, they need to view their organization as a system – where all the people, processes, programs, and technology interrelate and work for the good of the customer and company. Have a strategy for sustained service excellence and growth; tactics should then flow from that strategic view.

 
Align Around the Customer, Dedicate Resources, Look Within, and Think Strategically.

Ensure your organization doesn’t repeat the failures of business history.

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It’s Okay if You Don’t Know Anything about Tomatoes – 7/15/14 TOW

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Going to Otto’s Home Improvement to get an opinion on a tomato – it shouldn’t be an aggravating experience. But for Lance, it resulted in a nail-on-the-chalkboard (do they still have chalkboards?) feeling.

Lance’s wife was growing tomatoes on the back deck, and several tomatoes were growing quickly. Good news, right? Well there was a problem – the tomatoes were still green on top but becoming black underneath and starting to shrivel up.

Luckily Lance had a “go to” lady in the garden center at Otto’s, so he drove to the store seeking advice. He walked up to 4 staff chatting with each other at the garden center entrance and asked for the “go to” lady, but she was off that day.

So Lance showed a tomato to others and asked for advice. He was greeted by blank stares and no response for about 15 seconds. Then one employee walked up, took the tomato, looked closely, said “that’s a fungus,” and started walking.

Lance took off after the employee, and they walked into the store toward the outdoor chemicals. The employee stopped in front of the plant chemicals, started staring, and didn’t say a word. After about a minute of quiet staring, Lance asked “what are you looking for?”

“A green bottle,” was the reply.

“What is it?”

“I’m not sure, but it works.”

“What brand?

“I don’t know.” There was a long pause, and then the employee said “it’s not there; sorry.” He walked off.

Lance was able to grab the tomato before the employee walked away and then went home to his wife. The next day Lance’s wife took the tomato to another garden center, and the issue was a lack of calcium. The store sold her a spray to add calcium, and the tomatoes grew perfectly thereafter.

In the world of serving others, none of us are omniscient. We don’t know all, and that’s okay. In those times when we don’t know the answer, it’s okay to say “I don’t know,” but follow that up with “I’ll find out.” Take initiative on behalf of the customer, but don’t let that initiative lead you down a path of time wasted and misinformation. Admit the knowledge gap, and quickly move to get the answer.

It’s okay to say you don’t know anything about tomatoes.

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From a School Office to Your Business – 6/17/14 TOW

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Theresa has worked in the elementary school office for years, and she loves it. It’s not just that she loves her job; the people she works with, the parents, and the children love her, too. Why? It’s because of the little things – not that a little thing like leaving her chair and walking to the counter to greet a parent is a reason to love somebody. Not that a little thing like kneeling down to get on a child’s level to talk is a reason to love somebody. Not even a little thing like packets she puts together in anticipation of conversations that relate to common needs (such as information for a prospective parent, student placement paperwork, student/parent handbooks for new families) is a reason to love somebody.

It’s not any one “little thing.” It’s the sum total of the little things that she ALWAYS does. It’s the consistency of the approach, the attitude, the welcome, the smile. It’s the all-the-time sense of caring she projects and the pure focus on “you” that she imparts.

Theresa is a real person. These are real stories. And although these are all little things, in society today, it doesn’t always require a home run moment to create a WOW! When you are interacting with recurring customers, it’s often your consistent excellence that creates a WOW! It’s your consistent sense of caring, your continuous willingness to learn, your ongoing responsiveness, and your striving to fix issues quickly that makes that incredible impression.

If you’re looking to WOW your customers, particularly those that are recurring business for your organization, here’s a thought. Stop trying to hit the home run. Find out what you’re good at, what you care about that can benefit the customer, and just become more and more and more consistent about the excellence in service you provide.

Create consistent excellence to create the WOW!