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Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Get Your Customers to Brag, Not Bolt - 4/8/25


Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure. You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your Read more

Narrow Your Focus to Seek Excellence - 4/1/25


You’ve probably heard companies use phrases such as: “We want to go from being good to great.”  Maybe they’ve said: “We strive for perfection, and although we’ll never reach perfection, maybe we can achieve excellence along the way.” These organizations find some kind of a catch phrase or slogan, but Read more

Avoid the Unfriendly Ghost - 3/25/25


Last week we talked about the qualities of “PERKI Customer Service,” essentially what attitudes and actions are characteristics of those who provide great customer service.  This week, let’s take the opposite approach.  What are some of the mistakes that people make?  Maybe these are mistakes of omission or commission; Read more

PERKI Customer Service - 3/18/25


After having worked on hundreds of projects over the years with thousands of thousands of individuals, some things become pretty clear. There are certain traits held by people who are great in customer service.  Look at this list, and do a self-assessment.  Which apply to you? Positive and Patient Do you Read more

It Helps to Downshift - 3/11/25


One of the first tips I heard when I was learning how to drive related to what to do when the brakes fail - downshift.  Shifting into a lower gear can slow down a moving vehicle.  I would explain this in technical terms to you, but considering I’m not Read more

Patience is… - 3/4/25


Patience is a…pain in the neck.  Why is it so hard to be patient?  Those of us who work in customer service know that we constantly have to show patience with our customers.  We’re ready to move to the next step or the solution because we’ve heard this issue Read more

Everybody Doesn’t - 2/25/25


Joey received the compliment, but he was confused.  Paula, his boss, and Joey had their monthly one-on-one meeting, and Paula noted that, although he was new, Joey was already doing a great job!  While there were learning curves on some of the organizational policies and the technology that he Read more

A Simple Phrase to Transform Your Customer Feedback Approach - 2/18/25


I went to a restaurant called Big Ed’s (no relation) in Raleigh, NC recently.  It’s basically country cooking with fantastic breakfast options!  On the menu there was a quote that said: If you enjoyed your meal, tell a friend.  If not, please tell us. That was an excellent statement that embodies Read more

What Phones and Football Have in Common - 2/11/25


Congratulations!  You made it through weeks/months of hype for football’s Super Bowl!  You made it through hundreds of pregame shows and podcasts, endless debates on things endlessly inconsequential, 10 hours of pre-game shows on Sunday, what seems like 100 commercials designed specifically for the “Big Game,” and the longest Read more

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A First – Let’s Review an Analyst’s Blog…Really!

Posted on April 21, 2011 in Business Advice, World of Customer Service Please leave a comment

Assuming the title didn’t make you fall asleep, I wanted to welcome you to an unusual blog post – we’re going to analyze an analyst’s blog posting!

In an analyst’s earnings preview for ProLogis (a provider of distribution facilities), Zacks Equity Research projects ProLogis’ estimate for year-over-year earnings growth, revenues, etc.

What caught my eye was this statement – “Customer retention in both the direct owned and investment management portfolios during the quarter was over 87% during the reported quarter.”

It was one small mention of “customer retention,” but this is a BIG WIN folks!

When companies and analysts are actively sharing and analyzing customer retention as part of their earnings reports and using customer retention as a key barometer of business performance, that’s GREAT news!

That means businesses are seeing the link – customer retention and the bottom line. That means companies will look to drive that retention number higher. That means (we hope) they’ll invest in the people, processes, technology, and programs that help to make the customer more loyal.

That means that some large corporations truly get the financial reason to care for the customer. Now what they do with that understanding is still a question. But if they understand the cause and effect relationship between retention and earnings, let’s hope they will also understand the cause and effect relationship between customer service and retention.

Can you prove that cause and effect relationship between customer service and retention in your business? If so, share that proof with your leaders, and help to make them more aware of how you can improve your bottom line by improving your customer service.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


Create a Custom Retention Toolkit

Posted on April 20, 2011 in Business Advice, Sports Please leave a comment

In the article Marketing starts with customer service, the author promotes the concept of identifying the 20% of your customers that drive the majority of your business. Then market to them and provide them with stellar service. The idea is to have a targeted marketing approach for your top existing customers just as you would to a target demographic (using more typical marketing parlance).

Later in the article, the different marketing strategies are referred to as retention tools…hmmm…interesting.

It’s interesting because many of us think about customer service as responding to requests, as resolving issues, as anticipating customer needs. But from a retention standpoint, what collateral (or to use the author’s term), what tools do employees at your company have available to them to keep and grow business with existing customers?

Remember from our other blog posts that retention is different from marketing in that retention needs to be more personalized – more 1-to-1 based on the customer’s true renewal drivers. But once you know those drivers for your key client types, you may find consistencies such that a high percentage of customers will stick with you for a few key reasons.

In pro sports, the teams often offer many benefits to customers, but we’ve surveyed enough season ticket holders (STHs) to know that those benefits are rarely the reason why the STH renews are not. So don’t come up with a laundry list of benefits; again, be targeted.

If the retention driver is “being in the know” with your company’s latest product offerings or events or initiatives, possibly have an “Insider” newsletter that only the best customers receive before the general public – it could include a personalized letter from the CEO. If the driver is quick turnaround on special orders, ensure you have a fast-track process for urgent orders available to key customers. If the driver is the relationship with the organization’s people, make sure the employees share their names, ask about the customer, give unsolicited tips on the use of the products or meeting other customer needs.

Identify reasons why your key customer types would stay or go, and then create your own retention toolkit.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


Customer Service Complexity Increasing – Here’s One Reason Why

Posted on April 14, 2011 in Business Advice, Government 1 Comment

In the Environmental Ladder article “Smart Customer Service for a Smart Grid World,” the writer talks about how most call centers at utilities spend the majority of their customer interactions addressing basic questions about bills, transfers of service, payment plans, etc. But as the utilities’ technology advances such as in the use of the smart grid and real-time data and information shared by consumer and utility alike, things change.

With knowledge comes, power – right? Well the information provided to the consumer, and the choices that the information offers create questions from the educated consumer for the utility. If consumers are more educated on how to manage their power day-to-day, what their consumption is, how to modify power plans, then the more questions they can ask of the customer service representative. The consumer can request more changes; they can better challenge utility decisions.

You see, an educated customer can create work for the business. In the grand scheme of things, this is great. We want consumers educated, having more data upon which to evaluate a service or a supplier. But businesses must realize that more information means that the customer’s expectations will change, their demands will rise, their ability to compare competitive businesses increases.

So businesses need to ensure that their staff understand that the FAQs (frequently asked questions) of the past may no longer apply. And today’s questions may differ from tomorrow’s. Companies need to be more agile in understanding what customers are asking about over the past week and must have plans in place for quick training of staff or quick communications out to consumers to answer those ever-changing FAQs.

Increases in customer knowledge can create increases in complexity for the customer service staff.

Make sure your education and training of your customer service representatives is staying ahead of the education of your customers.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


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