social media | Customer Service Solutions, Inc.

A Story of Willie and Aubrey - 2/8/22


The gift shop was a great experience!  Aubrey had bought items online from the shop for years, but she had never stepped foot in the store itself.  However, when travel plans took her on a trip to new surroundings, she took time out of her day to go to Read more

It Matters Who You Know - 2/1/22


The season ticket account holder has an issue, but he’s not too concerned about it:  I’m going to call my guy, and he’ll take care of it. The patient is confused about their bill.  The family member says: I know someone who can help. The husband discovers a problem in the Read more

Put an End to 1-Star Ratings - 1/25/22


If you ever had service performed on your car, I would not doubt it if you received the immediate e-mail asking for that 5-star rating. They want the big ratings because that makes them look good, and to get the big average rating you have to avoid the 1-Star Read more

Signs of Service Recovery Situations - 1/18/22


As we continue the slow trend of more and more customer interactions becoming in-person again, we need to remember those signs that we’re about to enter one of THOSE conversations.  It can typically take only 5-10 seconds to realize this is going to be a high-risk situation with the Read more

In Survey Development, Think in Reverse - 1/11/22


We often meet with clients interested in conducting a survey, and when we discuss the project, many clients come with questions in-hand.  They are interested, curious, even excited sometimes about the possibility of tapping into the voice of the customer! And when we review their questions and start to see Read more

Foster Positive Feelings - 1/4/22


I bet a lot of you all are like me - when you’re asked to share your feelings, it’s not always something that feels comfortable.  It obviously depends on the situation and who’s asking you to share your feelings.  So, many of us might hesitate in sharing our feelings. However, Read more

How to Make the Situation Right - 12/28/21


The manager in the field office felt that - when problems arose with customers - the company didn’t do an especially good job of responding effectively.  He felt like this was hurting customer renewals of annual service agreements.  The company developed many customer service and retention initiatives with little Read more

2021 Holiday Poem - 12/21/21


Breathe and rest and relax and rejuvenate. Close the eyes, and fill the lungs. Take a break, and be with friends. This is a time to begin. Renaissance is called a rebirth. Birth can bring new life. Life gives opportunity for living. Living gives opportunity for joy. We have so many outside factors, So many things that tug Read more

“I’m Sorry” Doesn’t Mean “I’m Guilty” - 12/14/21


Individuals and organizations mess up; that’s part of life… They told me that they were going to be at my home at a certain time; they were REALLY late.  The customer service representative said they would get a message to a co-worker, and the co-worker would call me back; I Read more

Apply Selfless Service - 12/7/21


Andrea had worked in human resources for years, and the company decided that it wanted to hire employees who were more customer service-oriented, regardless of the position.  After making that decision, they added some creative questions to the interview process. One of the most interesting questions that Andrea had to Read more

2014 Customer Service Crystal Ball – Part 2 of Trends

Posted on in Business Advice, World of Customer Service Please leave a comment

Blog 3-5-14Did you enjoy Part 1 of 2014 Customer Service Trends? Check out the first 3 Customer Service Trends if you haven’t already. Here are the final 4 of 7 key Trends we see:

Big Data Will Be Overplayed (Just Like Social Media Customer Service Was Overplayed)

I attended a “Social Media for Parents of School Kids” meeting 4-5 years ago. The presenter – a school psychologist – told us that in 5 years e-mail would no longer exist because Facebook would replace e-mail.

Still waiting…

Social Media Customer Service was not the be all, end all, and neither is Big Data. One way to define “Big Data” is to take all the information you have on your customers and to – as much real-time as possible – analyze it so you can use it to tailor your customer interactions and target your retention/marketing/sales strategies. This topic is getting so much publicity, but the reality of its use – and how pervasive that use will be – will not match the hype.

Too many companies don’t acquire enough information on customers, or they don’t communicate well enough internally, or they don’t have a customer service/retention culture as it is; therefore, inserting systems and data – Big Data – won’t change any of that. Companies can have the best systems in the world to analyze and share data, but if companies can’t/won’t acquire data, or if they don’t break down silos, or if they don’t care about employees and the end customer, Big Data is useless. Big Data will be overplayed in 2014.

Small-to-Midsize Businesses Will Seek To Hire Octopodes

Or octopi? Or octopuses? Apparently the accurate plural of Octopus is quite controversial on the web – Google it and find out…

Companies – especially the small-to-midsize organizations, will seek to hire the customer service “octopus” – the customer service employee who can do it all…Tweet, get on the phone, be face-to-face, compose e-mails, communicate on Facebook, etc. These special individuals are those that are responsive, consistent, effective, and personable. Businesses of this size are generally too small to have dedicated resources to manage each of their customer service-oriented platforms, so they’ll need a few exceptional people who are well-versed and capable in multiple communication vehicles. This need is not as significant for bigger businesses because they can segment their service platforms simply due to scale.

A New App Called “The Butler” Will be the Hottest App in the World

Have you heard of it – “The Butler?” Neither have I. It doesn’t exist, but it’s coming…

We hadn’t heard of Twitter 10 years ago, and we hadn’t heard of Facebook 20 years ago. Most of us hadn’t heard of Microsoft 30 years ago. So something that doesn’t currently exist or few of us know today – “The Butler” – is coming. My hope is that it’s a self-serve app (not a search engine like Google or an application like Siri). Instead, it’s an app where I load in (or link) the names of my cable company, bank, phone provider, and other random online orders/accounts.

I can then – with the touch of the app or a simple voice command – tell “The Butler” (I’ll call him “James”) to complain to X Telecomm company that my cable is out. I can ask James to check on the delivery status of those flowers I ordered for my wife. I can determine my account balance. I can get the pharmacy on the phone. I ask a question or convey an issue (regardless of the company) – and my voice is heard by the company, or the answer is provided.

By this time next year, there will be a HOT customer service app that we do not know today. I hope it’s The Butler.

What’s Old Will Always be New

Essentially, customer satisfaction is about those one-on-one relationships and moments of truth. In that respect, the future of customer satisfaction will be the same as the present. The main difference is the path companies will take to get there. Never overthink customer service. In the end, it’s about you and me – the 1-on-1 – conveying we care while we meet needs and address issues…

To learn more about how to improve customer service in a changing economy and world, visit our NEW website at http://cssamerica.com/home/







NASCAR Lessons…and Beyond – Engaging Fans with Social Media

Posted on in Business Advice, Sports Please leave a comment

Let’s learn a little fan engagement lesson from NASCAR. In the Bleacher Report article NASCAR Drivers, Wives and Twitter: Is NASCAR the Most Active Sport on Twitter?, the writer notes about the relatively extensive level of access that NASCAR fans have to drivers – in everything from pit road access to autograph signings to the use of Twitter.

We’ve done enough research with our pro sports clients to know that a certain percentage of season ticket holders (STHs) have a strong desire for that engagement with or proximity to the athletes. But why do they want it? That’s a question to ask.

You can’t setup too many 1-on-1 dinners with your Dwight Howard and one of your season ticket holders. You can’t setup too many Putt-Putt competition between one of your long-term STHs and your Jason Verlander. You can’t have your Aaron Rodgers sit-in on too many STH book clubs.

So back to the question – why do STHs want access? If you can understand the STH’s goal, maybe there are some alternatives you can suggest.

To many STHs, the “why” is about the experience, it’s about relationship, it’s about feeling like you’re in-the-know or part of something special.

Social media can help with this. It’s not the direct 1-on-1 relationship they might desire, but it’s much more of a direct interaction than a fan reading a journalist’s article or a marketing e-mail from the team. So, use social media to accomplish at least two relationship-building objectives.

First, provide more direct/personal insights from your players and executives. Getting to know these individuals as being more “real” helps to foster relationship-building. That’s why the husband/wife aspect of the NASCAR Twitter approach has such great appeal.

Second, use Social Media to track key STHs, monitoring what is going on in their world, their lives. You can use this to identify ways to be proactive with them, sending them a congratulatory note to strengthen the relationship (if they changed jobs) or asking a question to enhance your STH-intelligence (if they mention they’ve moved) or sharing an offer to increase sales (if they say they have friends coming into town during a time where there’s a home game).

Use Social Media to build STH relationships by letting them into your world and by learning a little more about theirs.

Listen to our latest podcast episode of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/







Before Getting into Social Media Customer Service, Do This

Posted on in Business Advice, World of Customer Service Please leave a comment

Why Social Media Customer Service? Because if you’re not in it, you’ll be left behind…no, that’s not credible. Because everybody wants their customer service through Twitter or Facebook…uh…no they don’t. Because in this day and age, all your customers are constantly in Social Media…well, not really.

In your personal life, I sure hope you don’t do things for the sake of doing them. You don’t quit your job to create a startup just because all your buddies are doing so. You don’t drop out of college because Gates and Jobs did so. You don’t skydive without a parachute because someone told you what “an awesome rush” it is.

When you do something significant in life or in business, do it with a purpose.

Getting into Social Media Customer Service is no different. Companies who are investing in consulting, resources, and technology to get into Social Media Customer Service typically do it for several reasons including (1) To protect their brand, (2) To reduce cost/unit of providing customer service, (3) To be more responsive, (4) To meet their Social Media-savvy customers where they’re located and/or where they’ve purchased, (5) To improve retention and sales.

You have to have a reason to enter Social Media Customer Service, because the people, process, technology, and cultural costs will be expended upfront before the benefits are realized down the road.

One aspect of Social Media Customer Service that everyone should agree on is this – get your current customer service processes, policy, and training in place and effective before you migrate them to Social Media. If your back office support functions are slow and of poor quality, Social Media will just speed up how quickly the customer realizes those shortcomings. If your people are poorly trained, Social Media creates more real-time interactions where that training is less masked by slower Q&A processes. If your policies are unclear, Social Media will facilitate the spread of misinformation more quickly.

Before diving into Social Media Customer Service, get your current customer service house in order.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Listen to our latest podcast episode of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/