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Be Supportive, Not Defensive - 10/7/25


[An employee on the phone with a customer…] Who told you that you didn’t have to submit that form? … Bob?  Oh brother!  You see Bob is our “special” co-worker.  He seems to always tell customers the wrong thing to do, and we’re having to clean up after him.  Read more

Some Customers LOVE Predictability - 9/30/25


I was facilitating focus groups of businesses that utilize local government services.  The phrase that popped up multiple times was “Time Is Money!”  What these municipal customers were conveying was that their time was valuable, and delays were wasting their time.  But the conversations were not just about how Read more

Find Your Special Sauce - 9/23/25


When I watch a football game and I see a great quarterback (somebody who may be considered a “Star”), he might be an excellent runner, have a big arm, be able to diagnose the defense and get his team into the right play.  But he’s likely not great at Read more

Gain Control of the Conversation - 9/16/25


The customer’s angry or upset or they have a complaint.  They’re very chatty or very wordy or they just want to talk to somebody.  You’re on a time crunch, and the customer obviously is not. There are times when you need to gain control of the conversation.  It’s important for Read more

Complement with a Compliment - 9/9/25


We perform many tasks for our customers every day, and when we’re done with a step in the process, oftentimes we will tell the customer what’s been done.  But if we want to create more of a WOW experience, if we want to make the customer feel a little Read more

When Patience Begets Patience - 9/2/25


Jennifer, the server, walked toward the couple in the restaurant.  The customers had been seated for a minute or two, and they noticed the server was walking briskly toward their table.  Jennifer recognized the couple she was about to serve, because they had been in the previous week. Since the Read more

Address the Expectations that Were Set - 8/26/25


Before the caller ever got to Marco – the customer service representative, the customer had been working with the company for months.  They had read the marketing brochures, had a conversation with a sales rep, reviewed the new customer information on the website, and read all the information e-mailed Read more

When Technology Fails the Customer - 8/19/25


Technology is a wonderful thing…until it isn’t.  The website is down, the mobile app won’t work, the system keeps kicking them out of their account, or they received a spoofing phone call supposedly from your department. If you’ve ever been manning the phones or managing the department inbox, you know Read more

The Misunderstood Physician - 8/12/25


I was speaking with one of my personal physicians years ago, and when we were talking about my work – particularly customer satisfaction research - he started talking about online physician ratings.  He lamented that a few low ratings were dinging his overall score.  Then he shared that the Read more

Uncover Silent Concerns - 8/5/25


One of the customer service statistics we have quoted many times over the years is:  For every complaint you do hear, there could be 26 other customer issues that you don’t hear. And when we bring up that statistic, we bring it up because we want to make sure companies Read more

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NFL’s Super Bowl Customer Service – The Good, the Bad, and the Ugly

Posted on February 8, 2011 in Sports Please leave a comment

We’ll start with the Good.

In the bleacherreport.com article Roger Goodell and The NFL: Is Good Customer Service Still Alive and Kicking?, Jeff Cockery describes how the NFL dealt with 1,250 fans who had bought tickets for the Super Bowl only to be told they couldn’t sit in their seats due to fire code violations. The NFL found a way to relocate 850 of the fans, and then gave the other 400 a triple refund (they got paid $2,400 for $800 seats), got to watch the game in the stadium in a club behind the Steelers bench, received free merchandise, free food, and tickets to next year’s Super Bowl.

Wow! Almost makes me wish my seat won’t be up to code when I go to my next sporting event! Of course, that assumes that other sports organizations get customer service and loyalty like Goodell and the NFL league office did.

Now let’s go to the Bad and the Ugly.

Why did this happen in the first place? What was the root cause of the problem? How in the world could you successfully build a $1 Billion+ stadium and not be able to add 1,250 seats that meet code? And how do you not get it inspected early enough to rectify any problems if they arose? Is it poor planning, decision-making without the customer in mind, poor selection of a contractor, poorly designed agreements with contractors, or just plain greedy decision-making?

I don’t know the answer, but I hope somebody in the NFL or the Cowboys organization will find out. If they care about continuously improving, about getting better, about the customer, they’ll learn from this in a way that permeates the organizations. This error that impacted barely 1% of their stadium fans has generated more negative publicity than the additional revenue could ever have provided. And what saved the day (at least for now)? Customer service.

Let customer service guide your decision-making and actions up front, so you don’t have to use customer service on the backend to try to create something Good out of something Bad and Ugly.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/



Stop Punishing Account Reps

Posted on November 23, 2010 in Business Advice, Sports Please leave a comment

I’ve read stories recently of account representatives on professional sports teams being laid off. On one team, it was because the team sold so many seats, they didn’t need sales representatives. On another team, it was because the team performed so poorly on the field, that attendance was down, and the team needed to cut costs – so they let go of fan relations staff.

Our company is very focused on getting clients to deal with the root cause of problems. So let me try to understand this from a root cause perspective. If your product is really exciting, you don’t need sales staff. And if your product is terrible, you don’t need customer service staff. Are those the conclusions I should draw?

Any organization wanting to be GREAT needs to realize that customers form opinions of businesses – any business – based on 3 key attributes: 1) The Employee Attitudes, Skills, and Knowledge. 2) The Processes that the Customers Experience. 3) The Product or Service Itself.

To take out the first (and some portion of the second) of those three key attributes is short-sighted. It says if our product is exciting, we don’t need staff to sell. If our sales are down because of disappointment with the product, we don’t need staff to try to maintain those customer relationships.

When your organization has a new hot product or – conversely – has a bad product, don’t take it out on your sales and service staff.

They’re the ones who interact with your customers. They’re the ones that maintain relationships (and retention) through the tough times. They’re the ones who strive to build relationships when your product is great, so the customer loyalty remains even if the product quality drops.

Make sure you understand the true long-term value of sales and service staff.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


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