You may have heard of “Harley Loyalty,” where some customers are such fervent fans of Harley-Davidson motorcycles that they’ll have the Harley-Davidson logo tattooed somewhere on their body.
Well one Italian soccer team is turning the tables. According to an article in Metro.co.uk, “Fans of Italian club Parma have been recognised in a unique way by their club, after it was announced the name of every season ticket holder will be sewn into their new shirt.”
That’s right. Imagine that happening in sports in the US. If you’re a season ticket holder of the LA Kings hockey team, your name would have been on their jersey during the Stanley Cup run. Maybe you’re a season ticket holder of the Miami Heat; your name would be on LeBron James’ jersey. How about Eli Manning of the New York Giants dropping back to pass in the Super Bowl with your name on his jersey – wow!
Sometimes it’s not about how to make your fans more loyal, but it’s about how to show loyalty to your fans. And sometimes it doesn’t take a ton of money to do so. Try not to focus on perks and benefits all the time; focus on methods of recognizing the fans.
We recently co-hosted a Twitter Chat about fan relations/loyalty (see our #fanexperience innovation center for details), and few of the ideas shared cost a lot of money. That’s because the ideas were based on relationships, access, and recognition.
Get creative. Find ways to put your season ticket holder’s name on your uniform.
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