first impression | Customer Service Solutions, Inc.

Use AI to Improve Your Performance - 7/23/24


Many companies are integrating Artificial Intelligence (AI) into some aspect of their business.  This could greatly change how they operate, how they communicate with customers. This AI wave reminds me of a story from 20+ years ago when a stock brokerage firm launched a new website that greatly enhanced the Read more

The New Burger Experience - 7/16/24


Floyd loves a good hamburger. Any chance he gets to try a new spin on an old standby, he takes it. Recently, a burger joint opened near his house, and Floyd was very excited! It was owned by and named for a world-renowned chef, so it had to be Read more

Boost Customer Happiness - 7/9/24


There’s a cooking show that a friend of mine watches, and the premise is all about reverse engineering food.  They may take a Reese’s Peanut Butter Cup, analyze it, and determine the ingredients just by tasting it.  Then they figure out a recipe.  The cook will try to make Read more

Brainstorm to Better Yourself - 7/2/24


I’ve led enough sessions with clients on continuous improvement topics to have solid experience on how to lead ideation exercises, brainstorming to develop new ideas.  Oftentimes these sessions start with the right question; the first answers may not be the ultimate solution, but they can serve as a jumping Read more

The Power of the Pause - 6/25/24


When I’m facilitating a meeting, and it feels like it’s going off-track or the discussion is going a little longer than it should, I may say something like “let me pause the conversation so that…” or “let’s pause just for a minute and consider…” I don’t like the word STOP. Read more

Handle Interruptions Heroically - 6/18/24


In the middle of a project, Jimbo, the customer service team member, had to stop what he was doing because he received an e-mail from a customer complaining about their experience at a recent event. Later that day, Jimbo was asked by his boss to put everything on hold for Read more

From Employees to Teammates: The Shift - 6/11/24


Be a great teammate. Be a good team player. We’re all part of the team. We’re no longer employees, we’re team members! The phrase “Team” is used in describing co-workers so much more than it was used years ago.  Then, we would be talking about employees, talking about staff, talking Read more

Nurture New Relationships - 6/4/24


Freddie was a new business owner in town.  He was launching a franchise, had acquired some funding from a local bank, and was in search of staff who cared about customer service. All the while, he was in the process of renovating a storefront for his business, so he was Read more

There’s Positivity in Patience - 5/28/24


The employee at the financial services firm was working with a new client on a relatively simple loan.  The documentation was about as clear as it could get to the employee, but the customer had lots of questions.  The employee calmly, clearly, and specifically answered each question.  The meeting Read more

The Goal – A Great Experience - 5/21/24


The following is a narrative of a great experience (people, process, service, facility) at a minor league sporting event – key points that could apply to any business are in bold… Mark and I pulled into the parking lot, excited about the game.  The Slapshots had been on a roll Read more

WOW with Welcoming – 6/6/23

Posted on in Customer Service Tip of the Week Please leave a comment

Individuals, organizations, and even communities today seem to be more overtly focused on being welcoming to others.  In customer service, being welcoming is a key to a great first impression.  But what does it mean to be welcoming?

We defined Welcoming in one of our February Tips as:  Proactively engaging others in a natural, enthusiastic, and attentive manner.  Convey the energy, active nature, and positivity that we hope to see from our customers.

There’s so much in here that is not in the typical encounter with businesses today.  And since we call “WOW Moments” Unexpected Positive Events, then being an individual who is welcoming can lead to a lot of WOWs!

If you proactively engage others upon their entry, you’ll be doing something that most businesses do not.  You notice people and reach out to them first, taking the monkey off their back by your being the one to initiate the conversation.  If you’re enthusiastic and attentive, you’re going to exceed the experiences that customers have in other organizations, which too often seem ambivalent and distracted.

If you have energy and movement, that sense of action and engagement will often be transferred to the customer.  If you are positive, then your nature will be far different, far more enjoyable than most of what people experience in much of social media, if not life, in general.  And oftentimes, customers will reflect your energy and positivity with their own upbeat reactions.

Create Unexpected Positive Events in how you start your encounter with the customer.

WOW with Welcoming.

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Be the Director of First Impressions – 10/15/19

Posted on in Customer Service Tip of the Week Please leave a comment

Whether it’s in a hotel or in a coffee shop or a bank branch, first impressions mean a lot. First impressions mean “this is who we are” and “this is what you should expect.” First impressions mean “this is our definition of excellence” and “this is how much we care about you.”

An office leasing firm had a receptionist in the lobby whose title was “Director of First Impressions.” This was the company’s way of saying to the customer “this is what you should expect,” but it was also the organization’s way of setting an expectation of the receptionist of what should be her behaviors. It was a way of saying “YOU are the first impression that customers have of our company.”

Wow! Talk about a big responsibility! That employee wasn’t directing others to make a first impression. She WAS the first impression. And the first impression was of someone who greeted you immediately, who smiled, who quickly addressed your need, who adeptly managed callers, walk-ins, and customers alike. She kept communication going with people who waited, and she kept the flow of people and work going.

Therefore, the people who interacted with her had an impression about the company that it was focused on the customer, engaged, cared about meeting the customer’s need, generally happy, responsive, and organized.

So where do your customers get their first impressions?

Are you making positive impressions in the minds of customers? Are you setting high expectations of employees?

Create your customers’ expectations and set your expectations of employees by defining what a fantastic first impression looks like.

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Make a Great Second Impression – 8/27/13 TOW

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Richard Branson, Virgin Group Founder, has been in the press a lot this year because of the relatively high customer satisfaction his companies create with clients. In a recent interview, Branson stated “In business, creating a favorable impression at the first point of customer contact is an absolute imperative. But what isn’t widely understood is. . .the customer’s second impression of the brand can be even more important than his first. The second interaction a customer has with your business usually involves something that has gone wrong — they’re having trouble using the product or service. Handled correctly, this is a situation in which a company can create a very positive impression. Sadly, it’s where things often go terribly wrong.”

When Branson talks about “second impression,” he’s talking about how you handle things when something goes wrong. I was in a store this weekend picking up some lumber for a project, I went to the far end of the store of the “Lumber” section, and they said that the lumber I needed was in the Garden Center – the exact opposite end of the store. When I got to the Garden Center, I started loading up some of the beams I needed, but the quality was pretty poor. However, there was good quality on a rack just above the floor rack, but it was secured with ties.

So I went to a group of three employees working in the dirt/mulch area, and the first employee told me to talk to the manager nearby. I asked the manager to cut the ties so I could load some of the better looking lumber, and he said they had two pallets of the lumber that were outside in the Lumber section. I told him I came from there, and they told me to go to the Garden Center; I again asked if he could cut the ties. He said “well that’s where they’re supposed to be.” After pausing for several seconds to give him to the opportunity to say “Sure! I’d be happy to cut those ties for you! I’ll even help you load them!” Instead he said, “they’re outside the doors at Lumber.”

I again went to Lumber – on the other side of the store – only to have the employee tell me that they don’t keep any outside anymore. She showed me that none were available, and told me that “They should just cut the ties for you. If they don’t, let me know.”

After I returned to the Garden Center, the manager looked at me and – as I approached said – “How many do you need?” I replied “Thirteen more.”

He proceeded to walk toward the lumber without saying a word to me. When he got there, he said “Oh! It’s just those ties.” I guess he thought it was going to be more effort than just cutting three ties with a pocket knife.

I said “Thanks. I’ll go get my cart.” When I returned about 15 second later, he was gone.

My second impression of the experience? They’d rather the customer walk than they walk. They’d rather inconvenience the customer than to call a co-worker. They’d rather not smile. They’d rather not apologize when they got something wrong (this is a HUGE issue in many companies). They’d rather go back to moving mulch than helping a customer.

Instead of focusing purely on how to deliver a core service or answer a question about products/processes/policies, focus on how you’ll answer the question differently and deal with the customer differently when things have obviously gone wrong.

Make a great second impression.