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Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Get Your Customers to Brag, Not Bolt - 4/8/25


Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure. You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your Read more

Narrow Your Focus to Seek Excellence - 4/1/25


You’ve probably heard companies use phrases such as: “We want to go from being good to great.”  Maybe they’ve said: “We strive for perfection, and although we’ll never reach perfection, maybe we can achieve excellence along the way.” These organizations find some kind of a catch phrase or slogan, but Read more

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What to do DURING a Bad Experience – 5/15/18

Posted on May 15, 2018 in Customer Service Tip of the Week Please leave a comment


After providing the final research report to a client recently, even though the report provided tremendous detail and a 10-page Executive Summary, the client asked that I cull down the key takeaways to a few bullet points. As I glanced back through the report, there was one exceptionally interesting finding.

As background, this research was for an event that takes place annually. One of our approaches to analysis is to look at the characteristics of last year’s respondents and their individual responses to the survey, then identify which of those attributes strongly correlated to renewal and attendance at this year’s event.

One of the strongest factors impacting renewal to this year’s event was Event-related Communications. Last year’s event was negatively impacted by the weather, and it was interesting that many of the respondents felt better about the overall experience if they felt better about Event-related Communications, and they felt worse about the overall experience if they were not satisfied with the Event-related Communications.

Essentially, when an organization has challenges, a particular event as issues, a product or service has poor quality or lacks timeliness, the importance of effective communication ramps up dramatically.

When things are going bad, it’s better to overcommunicate than under communicate. It’s better to be more proactive and provide information above and beyond about what the issues are, what the resolutions may be, and what timeframes are expected.

It’s not just a good thing to keep customers in the loop, but when significant issues arise, those communications are often the difference between a renewal and a cancellation, the difference between keeping a customer and sending them to a competitor, the difference between a repurchase and lost business.

When you look at your ongoing customer Touch Point Strategies, make sure that there are specific strategies in place that enhance customer communications when the experience goes bad.

Know what to do during a bad experience.

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General George Patton on Customer Service – 4/3/18

Posted on April 3, 2018 in Customer Service Tip of the Week Please leave a comment


Here’s a quote from General George Patton: “Plans must be simple and flexible. They should be made by the people who are going to execute them.”

We’ve worked with enough companies to know that employees get irate when they’re told about plans too late or they’re not involved in any way, shape, or form in the decision-making process. Therefore, they’re given last minute instructions and plans that – oftentimes – they know will not work as designed. This lack of frontline employee input can easily lead to a lack of success.

But not all plans are strategic in nature or need to be executive-driven. Many plans – especially those that are more situational – can be developed by individual employees. You are the ones who are going to be executing these plans. You are the ones who are going to tailor them to the situation or the individual that you are interacting with at the time.

Therefore, create plans to cover some of these important but common situations:

  • You’re asked a question, and you don’t have the knowledge or experience to answer.
  • The customer complains and then demands immediate resolution.
  • You’re given a last minute project by a supervisor, when you already have competing deadlines on other projects.
  • The other person is making a request that you know cannot be addressed the way they want it addressed, or in the timeframe they want it addressed.
  • The customer asks about a product or service that you don’t have or don’t deliver.
  • The customer complains about your co-worker, your company, or some issue that occurred years ago.

 
These are all typical issues that many of us may run into occasionally (or frequently!). Instead of putting yourself in a position to have to come up with the perfect answer on the spot, create plans for how you would address each of the situations.

Yes, the customer and the specific concern may to be unique in every case. However, if you have a plan, your comfort and confidence level will rise, and you will eliminate one variable of the equation when determining how to address the situation.

Create simple and flexible plans for common (but important) situations.

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About Adults Behaving Badly and Common Sense – 3/13/18

Posted on March 13, 2018 in Customer Service Tip of the Week Please leave a comment


I was conducting focus groups at a client site that was known for poor customer service. They were trying to change their culture and turn around their customer experience, but they first wanted to get a sense of the current state of things. This particular focus group had many long-term employees, some of which earned the department’s bad reputation for customer service.

As I probed to get their philosophies and approaches to customer service, I was getting a lot of “blame the customer” talk. To direct a question back to the employee’s responsibility in dealing with difficult customer situations, I asked them specifically what they do when they’re dealing with the complaining customer.

The first response I got was “Be an adult.” I asked the person to clarify, and their response was “Just be an adult. People respect it when you’re an adult.”

While this may be true in general, organizations cannot make the assumption that everybody’s definition of “adult” behavior will result in a well-handled customer complaint. This reminds me of the many times I’ve heard the statement that “customer service is just common sense.”

The problem with those statements is that we’ve all seen adults behaving badly. If you’ve ever been on Twitter or Facebook or just walked down the street for that matter, you’ve seen adults who are not a being respectful, considerate, humble, helpful, or effective in how they communicate with others.

And as much as customer service might be common sense, you and I know that there are plenty of people without common sense. Is it common sense to argue with an irate customer? Is it common sense to stare at your smart phone when the customer is waiting for you? Is it common sense to talk to a co-worker about the party last weekend the whole time that you’re ringing up the customer at the register?

Again, being an adult and having common sense would be good general philosophies for customer service, but not everybody delivering customer service has the same definition of those terms.

If we want everybody on the same page delivering the same great experience, we need a common definition of what we expect. We need to have conversations about what constitutes a good customer experience. We need to understand that to consistently serve the customer requires we specifically and clearly paint the picture of great customer service.

Be clear on what is truly a great customer experience.

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