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How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Get Your Customers to Brag, Not Bolt - 4/8/25


Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure. You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your Read more

Narrow Your Focus to Seek Excellence - 4/1/25


You’ve probably heard companies use phrases such as: “We want to go from being good to great.”  Maybe they’ve said: “We strive for perfection, and although we’ll never reach perfection, maybe we can achieve excellence along the way.” These organizations find some kind of a catch phrase or slogan, but Read more

Avoid the Unfriendly Ghost - 3/25/25


Last week we talked about the qualities of “PERKI Customer Service,” essentially what attitudes and actions are characteristics of those who provide great customer service.  This week, let’s take the opposite approach.  What are some of the mistakes that people make?  Maybe these are mistakes of omission or commission; Read more

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Fix the Unfixed Issue for Your Customer – 1/23/18

Posted on January 23, 2018 in Customer Service Tip of the Week Please leave a comment


Here it comes again. It’s the issue that came to your attention last week but still hasn’t been fixed. It’s a glitch on the website, it’s a backorder issue, or it’s a new phone system causing the average wait time to double. You know about the issue, but – worse yet – your customers know about the issue. So how do you handle it when the customer brings it to your attention?

First, empathize and admit knowledge. Convey your understanding of the other person’s frustrations as you would with any complaint. Do not try to hide the issue. Tell them that you’re aware of it.

Second, note what is being done to resolve the problem. Tell them in general what is being done to address the issue. Even if it is a statement such as “We have a team looking at it” or “Our tech folks are investigating” or “The system is in the process of being upgraded” – those brief statements suggest that resolution is underway, and complaints of customers like the one that you’re talking with are being taken seriously. Don’t dwell on the details of the issue or all the specific actions being taken to rectify the concerns. This can get the conversation off track or going down negative path.

Transition to a near-term solution. Quickly move toward some alternatives that the customer could consider in the meantime. These are typically actions that YOU can take as opposed to having the customer go through several steps on their own to fix a problem that was caused by the company. For example, you could transition with statements such as: “Fortunately, we do have a couple other options for you to consider” or “However, there is some good news…” or “While we’re updating the website, here is what I can do for you right now…”

When dealing with a known issue, don’t ignore it, try to hide, or argue with the customer about it. Instead, empathize, admit knowledge, note the action being taken so they won’t have to deal with this again in the future, and quickly transition to an alternative.

Fix today’s customer issue even before the real issue is resolved for tomorrow’s customer.

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Groucho Marx and 8 Times More – 1/16/18

Posted on January 16, 2018 in Customer Service Tip of the Week Please leave a comment


Groucho Marx once asked “What would you rather believe? What I say, or what you saw with your own eyes?”

Now, my answer would be “I’d rather believe BOTH!” But, if the question was “What do you believe?”, then – for most people – the answer leans toward “What I saw.”

Research has shown that in face-to-face conversations, people are 8 times more likely to draw their conclusions about you based on your body language than based on your words.

So even if you try to think of the perfect thing to say, they’re noticing your posture, what direction you’re facing, your arms, your eyes and mouth, and your hand gestures.

The words you say are like the words written on the page of a children’s book, but how you physically appear to the other person often is like the page’s illustration that is more memorable to a high percentage of the readers.

So, face the customer or co-worker, with shoulders parallel to those of the other person. Be conscious of your eyes and eyebrows – using them to convey focus and interest in what’s, well, interesting!

Nod to confirm agreement or understanding, smiling to establish rapport and convey warmth. Have good posture – professional enough to convey confidence without appearing rigid.

Use hands and arms to convey openness and interest, and have a slight body lean forward when you’re listening to convey that what they’re saying is important.

It’s the little things that matter to many, and these little non-verbal things matter 8 times more to many people than what you say.

Send the right message to what they’re seeing with their own eyes.

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Do This, Not That! – 1/9/18

Posted on January 9, 2018 in Customer Service Tip of the Week Please leave a comment


Several years ago, a relative introduced me to the book “Eat This, Not That!” One version of the book operated off that premise that if you have to eat at a particular restaurant, eat THIS option (not THAT option), because it’s healthier.

Now, let’s have some fun! Let’s apply the THIS/THAT approach to the phrases we use in customer service.

When a hospital patient is nervous or anxious, Say THIS -> We’ve helped many patients who have had the same treatment, and they’ve gotten through the process with positive results. (Build their confidence)

Not THAT -> Stop complaining. It’s not that big a deal. (Don’t downplay the person’s right to feel what they feel)

When a sports ticket holder is upset, Say THIS -> I can understand the frustration, and I’m sorry there was an issue with the seats. Let’s see what we can do about this for you. Can I have your account number, please? (Empathize and apologize; transition to a next step; ask them an objective question)

Not THAT -> What’s your account number? (Don’t ignore their desire for you to take SOME responsibility prior to moving to the solution)

When a customer calls with a complaint about the company and makes it personal about you, Say THIS -> I’d like to help you, Mr. Smith, but we need to be able to discuss it professionally. If that’s possible, I’m happy to talk more now, or – as an alternative – we can schedule a call to discuss again tomorrow, or I’m happy to get someone else to help you. Which option would you prefer? (Don’t take the abuse, but let them know your expectation for how you’ll be treated, and share alternatives)

Not THAT -> If you’re going to be a $%^&#!, I’m not talking to you! (Even though you may want to fire back, don’t feed into it and escalate the conversation; don’t sink to their level and make it personal)

There aren’t always perfect phrases for these situations, but there are characteristics of what to say and not say when faced with these challenges.

Do This, Not That!

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