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Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

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Make it a “Good Busy” – 9/28/21

Posted on September 28, 2021 in Customer Service Tip of the Week Please leave a comment

When I’m speaking with colleagues or clients, I’ll often ask how their day is going. The response I get almost once a week is something like:  I’m incredibly busy!

When I get that response, sometimes I’ll ask whether it is a “good busy” or whether they are “fighting fires.”

I’ll ask that question to gauge how they’re feeling.  Being “good busy” with important work helps you feel positive and fulfilled.  Spending days just fighting fires – urgent tasks that pop up unexpectedly or at the last minute – can result in anxiety, stress, and poor quality work.  That can trickle into customer engagement where we’re too busy to be responsive to customers, are short in speaking with them, or make mistakes in service actions.

While fighting fires is something that we could deal with because other people fill our inbox at the last minute, some of the activities that are urgent and require us to drop everything else or cause us to work into the late hours every evening are things we can control.

If we find ourselves constantly working on the urgent to meet a deadline at the last second, if we find ourselves constantly stressing about not having enough hours in the day, if we find ourselves feeling unsettled with all the plates that are spinning around us at the same time, realize that this situation is something we can take more control over in the future.

Particularly where you have deadlines, document the key steps that need to be addressed and how much time others will need to do their part through the process.  Put those timelines on your daily To Do List.  Reflect back on how much time it takes to do these tasks so that you’re allocating enough time today on something that needs to be completed three days from now.  You have enough understanding of how many activities you can do in one day, so, where you have control over those activities and when they’re done, you can massage your schedule for the week so that the workload is a little more evened out.

We’re all going to be busy at times if not almost all times, but the type of busy we’re dealing with is often affected by how well we’re planning to meet the deadlines.

Make it a Good Busy.

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General George Patton on Customer Service – 4/3/18

Posted on April 3, 2018 in Customer Service Tip of the Week Please leave a comment


Here’s a quote from General George Patton: “Plans must be simple and flexible. They should be made by the people who are going to execute them.”

We’ve worked with enough companies to know that employees get irate when they’re told about plans too late or they’re not involved in any way, shape, or form in the decision-making process. Therefore, they’re given last minute instructions and plans that – oftentimes – they know will not work as designed. This lack of frontline employee input can easily lead to a lack of success.

But not all plans are strategic in nature or need to be executive-driven. Many plans – especially those that are more situational – can be developed by individual employees. You are the ones who are going to be executing these plans. You are the ones who are going to tailor them to the situation or the individual that you are interacting with at the time.

Therefore, create plans to cover some of these important but common situations:

  • You’re asked a question, and you don’t have the knowledge or experience to answer.
  • The customer complains and then demands immediate resolution.
  • You’re given a last minute project by a supervisor, when you already have competing deadlines on other projects.
  • The other person is making a request that you know cannot be addressed the way they want it addressed, or in the timeframe they want it addressed.
  • The customer asks about a product or service that you don’t have or don’t deliver.
  • The customer complains about your co-worker, your company, or some issue that occurred years ago.

 
These are all typical issues that many of us may run into occasionally (or frequently!). Instead of putting yourself in a position to have to come up with the perfect answer on the spot, create plans for how you would address each of the situations.

Yes, the customer and the specific concern may to be unique in every case. However, if you have a plan, your comfort and confidence level will rise, and you will eliminate one variable of the equation when determining how to address the situation.

Create simple and flexible plans for common (but important) situations.

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The Wedding Crasher – 7/19/16 TOW

Posted on July 19, 2016 in Customer Service Tip of the Week Please leave a comment


In theory, the wedding photographer is invited, stays on the periphery, gets the candid shots, and takes excellent wedding party/posed pictures as well. That is what Mary experienced at her wedding – the photographer visited the site of the wedding and reception beforehand, met with the bride-to-be, discussed plans, timing, and locations. She scoped out photography angles, lighting characteristics, and got a sense for the theme and colors of the wedding. The wedding was beautiful, and everything was captured wonderfully by the photographer.

Mary’s sister Maggie had a different wedding photographer – this individual spoke to Maggie on the phone a couple times before the wedding and “didn’t have time” the week of the wedding to scope out the locations and plans with Maggie. Instead, he visited the wedding and reception sites a couple weeks earlier on his own.

On the day of the wedding he showed up – just 15 minutes before the ceremony – wearing his bright red shirt and tie – which stuck out like a sore thumb with the earth tones and white colors of the wedding. He continually moved during the ceremony to get the right shot – often distracting those in attendance, and he took way too many pictures – at least it appeared that way because of how much he was in the middle of all the activity.

He was as much of a wedding crasher as he was a wedding photographer.

When the pictures came back, there were several good, but too many were posed, too many had lighting issues, certain features of the reception location were missed, too many relatives and friends were not included, and – therefore – Maggie thought his fees seemed too high.

Sometimes the best experiences are made that way by talking to the customer first – what do they want, what do they expect, and how do they define success? Sometimes your planning process helps you paint a prettier picture with your product.

Don’t simply deliver a product. Engage the customer beforehand to see the desired experience through their eyes.

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