proactive | Customer Service Solutions, Inc. - Page 3

Acting on the Guiding Principles for Great Customer Service - 11/19/24


In last week’s tip, we shared 5 Guiding Principles for Great Customer Service.  This week, let’s address what “taking action” looks like on those key principles.  If last week was about what to do and WHY, this week is about the HOW. Engage with Interest: To engage with interest, proactively Read more

Guiding Principles for Great Customer Service - 11/12/24


It’s hard to know every procedure, every policy, every technique possible to handle every situation correctly.  After all, maybe our procedures are standard, but our customers are not.  Maybe our policies stay pretty consistent, but our customers’ needs and issues, their attitudes and actions can change from customer to Read more

From a Simple Question to an Exceptional Experience - 11/5/24


Phyllis loves her job.  It’s not just because she loves being a customer service representative, not just because she really likes her co-workers, and not just because she enjoys her company.  It’s because she really appreciates her customers, as well. A customer had ordered a register book off the company Read more

Fix One Problem without Creating Another - 10/29/24


If you’ve ever had an issue with your dishwasher, this will sound familiar.  I’ve dealt with so many dishwashers over the years, and they always seem to have some kind of an issue.  Maybe it’s because of the mix of water and technology, but for whatever reason, these never Read more

Delight Your Customers - 10/22/24


Buddy the Bug Man was different.  His company was new, and the only reason why Janet tried him out was that the service she had used for years just wasn’t working.  Whether it was mosquitoes in the yard, ants in the kitchen, or cockroaches flying through on their way Read more

A More Complete Definition of Responsiveness - 10/15/24


I was purchasing something recently that was being custom-developed.  At one point, the company’s employee and I had a good 20 e-mails going back and forth - 10 from each of us.  Unfortunately, I broke my own rule, and I did not pick up the phone after 2 or Read more

Have a Game Plan to Address Their Anxiety - 10/8/24


It seems like we all get deliveries - whether it is UPS, USPS, FedEx, Amazon, the local courier, or all the above.  We order.  They deliver.  Or do they? It’s times like these, when we’re expecting that package, that item that we’re looking forward to or need urgently or are Read more

How Persistence Saved the Day - 10/1/24


Sherrie saw the customer walk into her store holding his cell phone, and Sherrie immediately knew that was William.  She had spoken to William on the phone about an hour ago, he said he would be at Sherrie’s cell phone store in less than an hour, and there he Read more

Notice the Little Changes - 9/24/24


“My, how times have changed.” Yes, times have changed.  As a matter of fact, one of the biggest reasons why an organization’s customer service deteriorates is that times have changed…customers have changed…and the company has not… If we think about customer service delivery today v. decades ago, changes in technology alone Read more

Don’t Hurry…Be Quick - 9/17/24


No, this is not a take off on the Bobby McFerrin song:  Don’t Worry Be Happy. It’s actually a take off on the John Wooden quote:  Be quick, but don’t hurry. When I read Wooden’s book with this title, I liked the concept, and not just because John Wooden was a Read more

Be Proactive without being Pushy – 9/20/22

Posted on in Customer Service Tip of the Week Please leave a comment

Delivering great customer service isn’t just about responding and reacting.  It’s also about being proactive.  Developing relationships involves reaching out first, not just extending our hand when somebody reaches out to us.

But it’s all too clear that those of us who are in service roles prefer those roles to sales, and when we think about proactively reaching out, often we think that we’re selling to others – Ick!  However, if we don’t reach out to our clients or customers, we are not fully meeting their needs.

So, if we are not pushing products, why are we proactively reaching out to customers?  Here are some examples of why to reach out.

Freshen: To keep the relationship fresh.  If they haven’t heard from us except when they are buying something or complaining, those quiet periods are when relationships go stale.  It’s when they view us more as a commodity than as a partner.  We need to keep the relationships fresh.

Understand: Reach out to better understand them and their needs or issues.  This can be via an informal survey; maybe as part of a conversation, you ask about how things are changing in their business or their lives.  You’re trying to learn from them to better serve them.

Match-make: You reach out because you have a base understanding of their needs, and your organization has something that might help them, in particular.  You’re trying to match who they are with what you can do for them.  In some ways, we’re doing them a disservice if the customer has to go to your company for one thing and 3 other companies for other services – all of which you provide – but they don’t know that because we haven’t informed or educated them on all you can do for the customer.

Thank: You proactively reach out to convey appreciation and show that you value them.  You literally reach out to say Thank You and to check-in on them.  It makes them feel like an individual instead of an account number.

Request: You can even reach out to simply ask them if they know of anyone who might be a good fit with your business, who might benefit from a relationship like your customer has with your company.  You’re not selling; you’re just giving them the opportunity to make a connection for a friend with you and your organization.

Great customer service includes reaching out to customers – be proactive without being pushy.

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And YOU get a Thanks, and YOU get a Thanks… – 6/15/21

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Yes, Oprah Winfrey gets her first shout-out in a CSS Customer Service Tip of the Week!  She’s famous for many things – one of which was giving out presents to everybody in her audiences.  She would happily proclaim:  And YOU get a gift, and YOU get a gift, and YOU get a gift!

And as generous as that was, in the back of our minds we all know that she’s SO wealthy, that she can afford to give all those people gifts.  Well, even if we all are not rich, we can still afford to give our customers the gift…of thanks.

I’m sure that we’ve all been brought up in homes where we were told that – in business – when the transaction ends, somebody should say “thank you” and somebody should say “you’re welcome.”  But oftentimes in our personal lives, we give them our money, they give us the merchandise, and there is dead silence.  But we want to hear a thank you.  So we, the customer, say “thank you!”  It’s like saying “thank you for taking my hard-earned money.”  Or “thank you for the privilege of buying this combo meal; I really appreciate it!”

It shouldn’t be that way.  Employees should initiate the thanks.  Employees should convey the appreciation because the customer has an option; the customer could take their business elsewhere.  So, the employee should be the one closing positively and showing appreciation.

As you’re completing your transaction, and as that conversation on the phone or face-to-face is about to end, get in the habit of initiating the thanks, of initiating the appreciation.  And even if the customer says thanks before you get the opportunity, say thanks to them back. Say “I really appreciate your coming in” or “I really appreciate your bringing this to our attention.”

Realize that the customer has an opinion, and that opinion matters – that decides if they want to stay with you or want to go elsewhere.  Make sure that their last memory of their experience with you is your statement of appreciation.

Thank the customer first.

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It’s Right to Note “That’s Not Right” – 6/8/21

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TJ was doing some construction work for the homeowner, and he noticed something unusual about the paint texture on the storm door that he was about to install.  The homeowner had purchased the door, and when TJ was getting ready to install it, he noticed that the door had a grainy texture to the paint instead of being perfectly smooth.  “That’s not right,” TJ said, and he talked with the homeowner and investigated whether the paint job was defective or just a different finish than expected.

As he was walking through the house, he noticed cracks on the wall and remembered about some recent construction that had been done near that spot.  He said “that’s not right,” and he told the homeowner, investigated the cause, and offered some potential solutions.

As he was getting ready to wrap-up his work, he noticed some trim at the house that could use a fresh coat of paint.  “That doesn’t look right,” he thought.  He wasn’t a painter, but he offered the homeowner two different painters whom TJ trusted to contact if the homeowner wanted some help.

TJ was observant and proactive.  He didn’t make or buy the storm door, he didn’t cause the crack in the wall, and he wasn’t a painter.  But he noticed all the concerns, proactively brought them to the attention of the homeowner, and gained nothing directly from any of the issues.  In fact, it required more of his time than ignoring the issues would have required.

But TJ was focused on identifying the needs of the customer and doing what was best for the customer.  Know that TJ has gotten multiple referrals from that homeowner and also got some repeat business as well.

Be like TJ.  Look around.  Identify customer needs and point them out to the customer.  Maybe you can address the needs, or maybe you’ll just recommend a course of action to the customer.  But by being proactive, you gain trust, respect, and loyalty.

Identify situations where “that’s not right” to get the right kind of relationship with your customer.

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