wow moment | Customer Service Solutions, Inc. - Page 3

It Helps to Downshift - 3/11/25


One of the first tips I heard when I was learning how to drive related to what to do when the brakes fail - downshift.  Shifting into a lower gear can slow down a moving vehicle.  I would explain this in technical terms to you, but considering I’m not Read more

Patience is… - 3/4/25


Patience is a…pain in the neck.  Why is it so hard to be patient?  Those of us who work in customer service know that we constantly have to show patience with our customers.  We’re ready to move to the next step or the solution because we’ve heard this issue Read more

Everybody Doesn’t - 2/25/25


Joey received the compliment, but he was confused.  Paula, his boss, and Joey had their monthly one-on-one meeting, and Paula noted that, although he was new, Joey was already doing a great job!  While there were learning curves on some of the organizational policies and the technology that he Read more

A Simple Phrase to Transform Your Customer Feedback Approach - 2/18/25


I went to a restaurant called Big Ed’s (no relation) in Raleigh, NC recently.  It’s basically country cooking with fantastic breakfast options!  On the menu there was a quote that said: If you enjoyed your meal, tell a friend.  If not, please tell us. That was an excellent statement that embodies Read more

What Phones and Football Have in Common - 2/11/25


Congratulations!  You made it through weeks/months of hype for football’s Super Bowl!  You made it through hundreds of pregame shows and podcasts, endless debates on things endlessly inconsequential, 10 hours of pre-game shows on Sunday, what seems like 100 commercials designed specifically for the “Big Game,” and the longest Read more

Create Awareness of Alternatives - 2/4/25


Sandy was hungry, and she was on the move.  Driving between meetings, she saw the restaurant sign and pulled in.  The fast-food restaurant had two drive-thru lanes.  One was for any customer who wanted to place an order on the spot. The other was for mobile orders only.  The Read more

Listen with Your Eyes - 1/28/25


Out of the corner of his eye, Patrick saw the customer enter the lobby.  The customer was carrying a large shoulder bag with several papers in her hand.  The customer was shuffling the papers and looking down; then she stopped, looked up, and saw the staff navigator sitting at Read more

When You’re the Educator, What Should You Teach? - 1/21/25


The best customer service professionals are also excellent educators.  Not only within the organization, but I’m talking specifically about the role they play as educator with their customers.  With all the self-service options that technology provides, customers often have the opportunity to do things on their own, to investigate Read more

Wrap It Up Right: Why Follow-Up Communications WOW Customers - 1/14/25


Dena had some questions about her water bill, so she looked for answers on the utility’s website.  She didn’t find specific answers, and she really didn’t want to get on the phone with somebody at the time and risk staying on hold.  She had lots going on, but she Read more

From Conversation to Connection: Defining Customer Engagement - 1/7/25


Maggie was sitting in the Service Excellence Training class, and the instructor kept talking about staying engaged with the customer.  Proactively engaging the customer.  Being fully engaged in the conversation. After hearing this same phrase (“engage”) used in various ways, Maggie raised her hand and asked a question probably several Read more

How Good Are You When Things Go Bad? – 8/9/16

Posted on in Customer Service Tip of the Week Please leave a comment


The more issues that your organization has to address, the more customer service matters. With most of the survey research that CSS performs for clients, we conduct additional correlation analyses to identify which aspects of the customer experience or relationship with the business tend to have the greatest impact on loyalty, willingness to recommend, or overall customer satisfaction.

With some of our clients – those that by the nature of their business have lots of difficult customer situations – there are interesting attributes that drive overall satisfaction. For one event-based client, whether the customer had traffic issues AFTER the event had a strong impact on overall customer satisfaction. In other words, if that last impression was bad, the overall event satisfaction went down; if the exiting process was quick/easy, the overall satisfaction was much higher.

Similarly, our surveys for a local government code enforcement agency continually note that when issues are resolved quickly/fairly and staff listen well to customers, overall satisfaction is much higher. When issue handling is poor, overall satisfaction is poor.

Oftentimes we think customer satisfaction is driven by the “WOW” or the exceptional experience, but with many industries overall customer satisfaction is determined by what transpires when things go bad.

To make sure you’re “good” when things go bad, here are quick summaries of comments from customers about what they want in an issue resolution experience:

  • Listen to and understand my perspective
  • Don’t rush me
  • Apologize
  • Own the resolution – even if you didn’t cause the problem
  • Provide direction – Where do I need to go? What do I need to do?
  • Respond quickly to my inquiries
  • Keep me up-to-date
  • Include me in decision-making, preferably with options
  • Resolve issues fairly.

Simple tips, but they are tips direct from customers that directly impact their overall satisfaction. Sometimes it is easy to deliver good customer service when things go well.

Make sure you’re good when things go bad.

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WOW with a UFU – 6/21/16 TOW

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The doctor personally called the little girl’s mom two days after the successful procedure, just to check-in on how her daughter was doing.

The server manning the Take Out station at the restaurant knew the customer made it a point to state she wanted a burger cooked medium well (little-to-no red in the middle). She called the customer about 30 minutes after the customer left the restaurant to confirm the burger was cooked appropriately.

The account representative called the season ticket holder during the summer. The fan was getting older and had been struggling with walking and might need knee surgery. The employee wanted to see how the customer was doing.

Not to be confused with UFOs, these are UFUs – Unexpected Follow-ups. They occur after the procedure, after the transaction, after the season. There’s no transaction to make – it was already made. There’s no sale to make – it was already made. There’s no issue to resolve – there’s no problem to address.

The follow-up was unexpected. The follow-up was a WOW!

To WOW your customer, you don’t always have to go “above and beyond” or give them some item of great value.

Instead, show that you value them. Contact them to ask about…them. Convey you care. Share information that they mentioned once to you, but your memory of it makes them remember you for the next thousand days.

Get away from a pure focus on the transactions. Consider the relationships. Consider the long-term. Consider reaching out to one person today that you saw a few yesterdays ago.

Contact them to ask them about…them.

WOW with a UFU.

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It’s the Customer…Run!! – 5/17/16 TOW

Posted on in Customer Service Tip of the Week 1 Comment


It was a simple question with a simple answer – all part of a simple story.

With a letter to mail, Michael went to the front desk at his office and asked “Has the postman come yet?” Sandy, the receptionist, replied “Yes, you just missed him – I’m sorry.” Michael said “That’s okay, I’ll just go downstairs and put it in the blue mailbox since they pick that up at 3:00 p.m.”

Then Sandy said “No – wait.” She took the letter, smiled, and ran to the elevator; she pressed the button, and the elevator doors immediately opened. She smiled at the postman holding the mail bin, dropped the letter in the bin, and ran back to the reception desk.

Yes, the employee actually ran to help the customer. Simple story, but WOW!

The only problem is that this simple service excellence doesn’t happen every day in today’s business world.

In today’s world, the receptionist lets the customer go mail their own letter downstairs.

In today’s world, the employee might go as far as to tell the customer to run to the elevator and push the button so that he might catch the postman.

In today’s world, the employee doesn’t make the effort – let alone RUN – to try to catch the elevator. In today’s world, the employee doesn’t smile at the postman or run back to her desk.

She ran. She smiled. She took initiative. She ran back.

How many times do we see employees try to avoid us at the big box home improvement store, or if they’re running, they’re running AWAY from us?!

Take the initiative. Take the burden off the customer’s shoulders. Show urgency on the customer’s behalf.

Run – sometimes literally run – for the customer.

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