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Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

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How Good Are You When Things Go Bad? – 8/9/16

Posted on August 9, 2016 in Customer Service Tip of the Week Please leave a comment


The more issues that your organization has to address, the more customer service matters. With most of the survey research that CSS performs for clients, we conduct additional correlation analyses to identify which aspects of the customer experience or relationship with the business tend to have the greatest impact on loyalty, willingness to recommend, or overall customer satisfaction.

With some of our clients – those that by the nature of their business have lots of difficult customer situations – there are interesting attributes that drive overall satisfaction. For one event-based client, whether the customer had traffic issues AFTER the event had a strong impact on overall customer satisfaction. In other words, if that last impression was bad, the overall event satisfaction went down; if the exiting process was quick/easy, the overall satisfaction was much higher.

Similarly, our surveys for a local government code enforcement agency continually note that when issues are resolved quickly/fairly and staff listen well to customers, overall satisfaction is much higher. When issue handling is poor, overall satisfaction is poor.

Oftentimes we think customer satisfaction is driven by the “WOW” or the exceptional experience, but with many industries overall customer satisfaction is determined by what transpires when things go bad.

To make sure you’re “good” when things go bad, here are quick summaries of comments from customers about what they want in an issue resolution experience:

  • Listen to and understand my perspective
  • Don’t rush me
  • Apologize
  • Own the resolution – even if you didn’t cause the problem
  • Provide direction – Where do I need to go? What do I need to do?
  • Respond quickly to my inquiries
  • Keep me up-to-date
  • Include me in decision-making, preferably with options
  • Resolve issues fairly.

Simple tips, but they are tips direct from customers that directly impact their overall satisfaction. Sometimes it is easy to deliver good customer service when things go well.

Make sure you’re good when things go bad.

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WOW with a UFU – 6/21/16 TOW

Posted on June 21, 2016 in Customer Service Tip of the Week Please leave a comment


The doctor personally called the little girl’s mom two days after the successful procedure, just to check-in on how her daughter was doing.

The server manning the Take Out station at the restaurant knew the customer made it a point to state she wanted a burger cooked medium well (little-to-no red in the middle). She called the customer about 30 minutes after the customer left the restaurant to confirm the burger was cooked appropriately.

The account representative called the season ticket holder during the summer. The fan was getting older and had been struggling with walking and might need knee surgery. The employee wanted to see how the customer was doing.

Not to be confused with UFOs, these are UFUs – Unexpected Follow-ups. They occur after the procedure, after the transaction, after the season. There’s no transaction to make – it was already made. There’s no sale to make – it was already made. There’s no issue to resolve – there’s no problem to address.

The follow-up was unexpected. The follow-up was a WOW!

To WOW your customer, you don’t always have to go “above and beyond” or give them some item of great value.

Instead, show that you value them. Contact them to ask about…them. Convey you care. Share information that they mentioned once to you, but your memory of it makes them remember you for the next thousand days.

Get away from a pure focus on the transactions. Consider the relationships. Consider the long-term. Consider reaching out to one person today that you saw a few yesterdays ago.

Contact them to ask them about…them.

WOW with a UFU.

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It’s the Customer…Run!! – 5/17/16 TOW

Posted on May 17, 2016 in Customer Service Tip of the Week 1 Comment


It was a simple question with a simple answer – all part of a simple story.

With a letter to mail, Michael went to the front desk at his office and asked “Has the postman come yet?” Sandy, the receptionist, replied “Yes, you just missed him – I’m sorry.” Michael said “That’s okay, I’ll just go downstairs and put it in the blue mailbox since they pick that up at 3:00 p.m.”

Then Sandy said “No – wait.” She took the letter, smiled, and ran to the elevator; she pressed the button, and the elevator doors immediately opened. She smiled at the postman holding the mail bin, dropped the letter in the bin, and ran back to the reception desk.

Yes, the employee actually ran to help the customer. Simple story, but WOW!

The only problem is that this simple service excellence doesn’t happen every day in today’s business world.

In today’s world, the receptionist lets the customer go mail their own letter downstairs.

In today’s world, the employee might go as far as to tell the customer to run to the elevator and push the button so that he might catch the postman.

In today’s world, the employee doesn’t make the effort – let alone RUN – to try to catch the elevator. In today’s world, the employee doesn’t smile at the postman or run back to her desk.

She ran. She smiled. She took initiative. She ran back.

How many times do we see employees try to avoid us at the big box home improvement store, or if they’re running, they’re running AWAY from us?!

Take the initiative. Take the burden off the customer’s shoulders. Show urgency on the customer’s behalf.

Run – sometimes literally run – for the customer.

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