wow moment | Customer Service Solutions, Inc. - Page 3

Look for a Stop Sign - 2/3/26


As a customer service professional, what you say matters.  The information you’re providing is useful.  The direction you’re giving the other person is helpful.  But... As you’re speaking, you also need to be reading.  Reading the other person.  Watching the customer, determining whether and how they’re receiving what you’re sharing.  Read more

When They Want the Supervisor - 1/27/26


Maybe you did your best with the customer, or maybe the customer didn’t even give you a chance.  They want to talk to your supervisor.  They see you, notice your title does not have “supervisor” or “manager” or “director” or “President and CEO” in it, so they want to Read more

Identify Your Point of Empathy - 1/20/26


I was watching a webinar recently on empathy.  The speaker mentioned that empathy - to a large extent - is something that you are born with.  It’s something that’s very difficult to learn.  And while I agree that some people are predisposed to being empathetic and understanding of others Read more

Pressure is a Privilege, but... - 1/13/26


When athletes are asked about the pressure of a playoff match or a late-game situation, many times they will say that “pressure is a privilege.”  In other words, usually pressure exists because you’re in a match that matters most.  It exists because you are a player put in a Read more

While I’ve Got You on the Phone… - 1/6/26


I’m a big planner.  Whether it’s strategic planning or planning out the year or planning my week first thing on a Monday morning, I like to plan.  I do this because it gets all of my action items documented and ensures that I have some understanding of what I Read more

Pass the Quick Impression Test - 12/30/25


Some studies have shown that people create an impression of you in less than a second when they first meet you face-to-face.  Other studies have shown that that initial impression can take up to 7 seconds.  Regardless, first impressions are quick.  First impressions are not always the lasting impression, Read more

2025 Holiday Poem - 12/23/25


We hear the word change And that change can be good, But we like things to stay same, And sometimes they should.   The weather can be wet And then dry as a bone. We know things will change, Even if all left alone.   Our customers change. Our co-workers do, too. It seems like our resources Are often too few.   The technology Read more

Make the Long Wait Feel Shorter - 12/16/25


When Greg entered the Tax Office, he was thinking only about two things: (1) How he was going to get the tax value on his home reduced, and (2) Whether the wait would be 1 hour or 2.  He checked in with the navigator who asked a few questions, Read more

When Kindness Means More in Customer Service - 12/9/25


Since a large part of the work we do at CSS includes customer research, we have seen tens of thousands of comments over the years about staff, and it is great to hear the positives that customers, fans, and account holders say about our clients’ team members. One word that Read more

Don’t Create the Second Complaint - 12/2/25


Maria was upset.  Rightfully so.  The product delivery was delayed, she couldn’t get anybody on the phone, and nobody would reply to her e-mails.  So, she went down to the store, and she found a customer service representative. After the initial greeting, the employee listened to Maria’s complaint.  While Maria Read more

A Story of Above and Beyond, Olives, Ellies, and Giant Babies – 9/20/16

Posted on in Customer Service Tip of the Week Please leave a comment


A giant baby store – let me rephrase – a baby store that’s huge (like a big box retailer, not a store for giant babies) can be intimidating for first-timers. So much merchandise, so many options, so much selection – all to care for an 8-pound little human.

These stores can also be intimidating for those who are very experienced with babies – although the most recent personal experience was decades ago. To whom am I referring? Yes, grandmothers.

Ellie is such a person – a wonderful grandmother who was invited to a neighbor’s baby shower, which meant a visit to the dreaded baby superstore. When Ellie entered, she thought she knew what she wanted, but she was overwhelmed with the store size and selection. Standing there in the cavernous confines of the store – looking around, partly amazed and partly bewildered, Ellie was greeted by Olive – an employee.

Olive asked Ellie if she could help, and Ellie described the first item she needed; then Olive walked with Ellie to the other side of the store and found the gift. Olive asked if Ellie needed anything else. There was one more item, and that resulted in a trek to a different part of the store.

Then Olive walked Ellie to the front to check-out, and as they reached the cashiers, Ellie noticed a table with giftwrap. Ellie asked what the table was for, and Olive noted that customers are welcome to wrap their gifts for free after purchase.

“Wow! That’s a great idea. Since you did such a good job of helping me with everything else,” Ellie said, “maybe you could wrap for me, too!” Ellie and Olive laughed, Ellie said thanks for the help, and she paid for her items.

As Ellie got her items together to leave the store, Olive showed up, greeted Ellie, and said “I’ll be happy to wrap those for you!”

“Oh no. That’s not necessary,” Ellie replied. “I was just joking.”

“But it was a great idea – I’m happy to help,” Olive finished.

So Olive wrapped the gifts, Ellie went on her way, and there was a story set to be retold numerous times.

Service Excellence is often about treating people special. Treat a customer special by doing for them that which they could do for themselves.

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How Good Are You When Things Go Bad? – 8/9/16

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The more issues that your organization has to address, the more customer service matters. With most of the survey research that CSS performs for clients, we conduct additional correlation analyses to identify which aspects of the customer experience or relationship with the business tend to have the greatest impact on loyalty, willingness to recommend, or overall customer satisfaction.

With some of our clients – those that by the nature of their business have lots of difficult customer situations – there are interesting attributes that drive overall satisfaction. For one event-based client, whether the customer had traffic issues AFTER the event had a strong impact on overall customer satisfaction. In other words, if that last impression was bad, the overall event satisfaction went down; if the exiting process was quick/easy, the overall satisfaction was much higher.

Similarly, our surveys for a local government code enforcement agency continually note that when issues are resolved quickly/fairly and staff listen well to customers, overall satisfaction is much higher. When issue handling is poor, overall satisfaction is poor.

Oftentimes we think customer satisfaction is driven by the “WOW” or the exceptional experience, but with many industries overall customer satisfaction is determined by what transpires when things go bad.

To make sure you’re “good” when things go bad, here are quick summaries of comments from customers about what they want in an issue resolution experience:

  • Listen to and understand my perspective
  • Don’t rush me
  • Apologize
  • Own the resolution – even if you didn’t cause the problem
  • Provide direction – Where do I need to go? What do I need to do?
  • Respond quickly to my inquiries
  • Keep me up-to-date
  • Include me in decision-making, preferably with options
  • Resolve issues fairly.

Simple tips, but they are tips direct from customers that directly impact their overall satisfaction. Sometimes it is easy to deliver good customer service when things go well.

Make sure you’re good when things go bad.

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WOW with a UFU – 6/21/16 TOW

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The doctor personally called the little girl’s mom two days after the successful procedure, just to check-in on how her daughter was doing.

The server manning the Take Out station at the restaurant knew the customer made it a point to state she wanted a burger cooked medium well (little-to-no red in the middle). She called the customer about 30 minutes after the customer left the restaurant to confirm the burger was cooked appropriately.

The account representative called the season ticket holder during the summer. The fan was getting older and had been struggling with walking and might need knee surgery. The employee wanted to see how the customer was doing.

Not to be confused with UFOs, these are UFUs – Unexpected Follow-ups. They occur after the procedure, after the transaction, after the season. There’s no transaction to make – it was already made. There’s no sale to make – it was already made. There’s no issue to resolve – there’s no problem to address.

The follow-up was unexpected. The follow-up was a WOW!

To WOW your customer, you don’t always have to go “above and beyond” or give them some item of great value.

Instead, show that you value them. Contact them to ask about…them. Convey you care. Share information that they mentioned once to you, but your memory of it makes them remember you for the next thousand days.

Get away from a pure focus on the transactions. Consider the relationships. Consider the long-term. Consider reaching out to one person today that you saw a few yesterdays ago.

Contact them to ask them about…them.

WOW with a UFU.

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