Customer Service Tip of the Week

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The Key Building Block for Your Customer Relationship - 10/13/26


An automotive manufacturer gets supplies for their vehicles from all over the world.  They have arrangements, service level agreements, expectations for timing and quality of all the parts.  And when they gather all these supplies, they assemble the cars.  They test the cars.  Then they take pictures of those Read more

Be Flexible to Fill the Gaps - 10/6/26


The non-profit has the expected challenges.  There are only 3 people in the organization, yet, they have the same responsibilities of a larger company.  They have to do finance, sales, marketing; they deliver their services to the community, and they need to keep a pulse on what’s going on Read more

Is This Good Customer Service? - 9/29/26


A friend of mine reached out to me recently as she waited for the electrical technician to show up at her house to do some minor repairs.  She had never worked with this company before, but they sent a text about the tech who was soon to arrive. The message Read more

Ownership when Fixing Others’ Errors - 9/22/26


We were conducting training with a client recently, and one of the participants, Jackie, is in a role in his organization where he goes out to the customer site to investigate issues, address customer complaints, and fix problems.  While he’s at the site, he often gets an earful from Read more

Why “No” is So Important - 9/15/26


The employee told the caller: “I don’t think that is possible.” The customer eventually hung up, and redialed to ask a different employee the same question. The employee responded to the customer: “That’s probably not the best way to do it.”  Then, the customer kept asking question after question, arguing Read more

It’s Not “You,” It’s “I” - 9/8/26


During a business writing course that I took years ago, the instructor had us write an e-mail.  I can’t recall if it was written to a co-worker or customer, but after writing this e-mail, she had us count every “I” and “You.”  We talked about how we need to Read more

It Shouldn’t Make a Difference, But… - 9/1/26


We have this conversation with lots of our sports clients, but the principles apply across all different industries.  Too many service representatives view a conversation with a customer as a transaction.  Just get him off the phone as quickly as possible.  The customer is Joe Public, not Joseph Pendergrass.  Read more

Use What the Customer Gives You - 8/25/26


Scenario #1: The customer sent an e-mail to the general inbox at the company.  The message noted that the customer needed to get a family member added to their account, but they couldn’t tell from the website how to do so. The next morning an employee opened up the e-mail, Read more

How Better Customer Service is Better for You - 8/18/26


Oftentimes, we have employees in training or workshops who really want to understand what’s in it for them to deliver better customer service.  How does the employee benefit from a better customer experience? Noted below are 5 different aspects of a great experience desired by the customer.  What if... The customer Read more

Manage New Customer Expectations - 8/11/26


The fan had never been to a motorsports event before, but they had been to concerts.  They had been to big conferences.  At those other events, they could park right next to the venue, many of the activities were indoors, and weather was a non-issue.  So, they were not Read more

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The Key Building Block for Your Customer Relationship – 10/13/26

Posted on October 13, 2026 in Customer Service Tip of the Week Please leave a comment

An automotive manufacturer gets supplies for their vehicles from all over the world.  They have arrangements, service level agreements, expectations for timing and quality of all the parts.  And when they gather all these supplies, they assemble the cars.  They test the cars.  Then they take pictures of those cars, and they put them in glossy brochures to aid sales.  To sell the cars in the end, the manufacturer relies heavily on the suppliers in the beginning.

In our world of customer service, client retention, and fan renewals and growth efforts, we’re not manufacturing a vehicle.  We are building a relationship.  And we have a lot of suppliers of information regarding the customer.  There’s internal data we have on customers, including work orders, purchase patterns, and service histories.

Your BEST Supplier

But the greatest single source of information about the customer is…the customer.  There’s nobody who knows the customer better than the customer themselves.  Fortunately, we have innumerable opportunities to utilize this supplier.  Every communication we have with them is an opportunity for us to document some intelligence on the supplier.  Every email we get from them, every text they send – these are sources of intelligence.

One source that the vast majority of companies underutilize is research.  Many companies don’t survey their customers, and even more don’t track and append those results to the individual customer.  They’re not utilizing that information in future conversations.  They’re not tapping into that supply of information when looking to increase sales, when trying to renew an annual agreement, when sending an email to make it look more personalized – and less like a generic marketing campaign.

With customers being the greatest supplier of information you need to keep them and build your relationship with them, be intentional about how you acquire that information.  Document and utilize what the customer supplies to you to better serve them.

Use the customer as the best supplier of the information you need to build a long-term relationship with them.

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Be Flexible to Fill the Gaps – 10/6/26

Posted on October 6, 2026 in Customer Service Tip of the Week Please leave a comment

The non-profit has the expected challenges.  There are only 3 people in the organization, yet, they have the same responsibilities of a larger company.  They have to do finance, sales, marketing; they deliver their services to the community, and they need to keep a pulse on what’s going on with the people they serve.

So, everybody has to wear multiple hats.  Everybody has to jump in for an event.  They are leaders making decisions one moment, they are worker bees the next.  They are developing communication strategies one moment, and they are making copies the next.  They are fundraising with local philanthropists one moment, and they are designing marketing flyers the next.  So many responsibilities, so few resources.

But they gel.  They change roles quickly.  They understand the common goal and work as a team to get there.  No responsibility is too large or too small.

The college basketball team won the NCAA National Championship, but it was not the most exciting brand of basketball.  They won with defense.  And when the analysts would talk about their defense, they would use the analogy of a string.  When one of the five defenders on the court would move to a different position based on which opposing player had the basketball, the other players would naturally adjust their position to fill in the gaps.

It was constant movement, like it was choreographed to make sure no holes existed, and everybody was in perfect position to challenge a shot or to get a rebound.  There was no selfishness – where people were more focused on shooting the ball 30 times or constantly trying to get a steal.  They knew their role, and they were willing to work hard at defense because they understood that the better they play as a unit, the better chance they had to win.

These are examples of teamwork in very different organizations.  They are also examples of effective cultures.  Where people have the humility to do any task, where they are making their own interests secondary to the ultimate goal of the organization.

They are willing to move and help their co-worker, because they understand the greater good that they are trying to achieve.

Consider your own team or your own organization.  Look at yourself and see if you are flexible, willing to wear the many hats needed like the non-profit staff.  See if you are willing to fill the gaps temporarily left by others like the basketball team.  See if you have the humility to do what’s necessary for the success of the whole.

Adopt the characteristics of these successful teams to be a positive part of your culture.

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Is This Good Customer Service? – 9/29/26

Posted on September 29, 2026 in Customer Service Tip of the Week Please leave a comment

A friend of mine reached out to me recently as she waited for the electrical technician to show up at her house to do some minor repairs.  She had never worked with this company before, but they sent a text about the tech who was soon to arrive.

The message said: “You are next!  Your technician, Fred, from Acme Electrical is on their way to your home at [address].”

The text then briefly went on to talk about some personal aspects of Fred, what’s most important to him, something he enjoys doing as a hobby, etc.  It was a short text, it ended by saying that Fred would arrive in about 30 minutes, and it offered a phone number if my friend needed to call the company in the meantime.

The text that my friend forwarded to me was brief considering all the information included.  Along with forwarding the text, she asked me essentially the following question “Is this good customer service?”

I’ll share a few of my thoughts, but click here to e-mail me your thoughts.

In several ways, yes, this is a great example of customer service.  The company was clear on what would happen next.  They set expectations for timing of the visit.  They started the process of personalizing the visit by sharing the name of the tech and offering some information about him.  They kept it informal but professional.

The company set the table for a great experience.  Now, reality has to meet or exceed the expectations the company set.  How will the conversation flow?  What will be the timeliness in the process?  What attitude will be conveyed by the tech?  Will the person be respectful of the customer and her home?

Every time there is a customer touchpoint, there is an opportunity to provide a certain level of customer service.  In this texted touchpoint, the company was very intentional about trying to lay the groundwork for a positive, pleasant, personalized, professional visit.

Consider all your touchpoints, not just those face-to-face moments of truth.  Look for ways to build in the expectations for the quality of customer service that you want to consistently deliver.

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