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Talk Up Your Teammate - 12/5/23


It happens all the time in business. The salesperson transitions the new customer to their service representative.  The nurse tells the patient about the doctor about to come into the room.  The gatekeeper tells the customer about the supervisor they’re about to transfer the customer to, in order to Read more

Use Silence Wisely - 11/28/23


Silence is golden...until it isn’t. Silence is an excellent tool to use when talking to the customer.  Silence can convey that you’re listening, that you are patient, that you are being kind and are deferring to the other person.  Being silent can convey that you’re intentional about what you say, Read more

Be Grateful for the Good - 11/21/23


There are several different ways you could define gratitude, but I like the simple definition:  Being grateful for the good.  There’s a lot to be upset about, a lot to be frustrated with, there’s a lot to lament about in our customer service roles.  But even in these challenges, Read more

Sport Some Customer Perks - 11/14/23


Of all the industries we work with, the one that talks most about providing perks and benefits to its customers is pro sports.  We’ve worked with NASCAR, MLS, the NBA, and a little bit with the NFL and the NHL. And most of the teams or organizations will provide their Read more

Customer Service Lessons from the E.R. - 11/7/23


Every industry is interesting in its own way, and healthcare is definitely no exception.  We’ve done many different types of studies and projects in the emergency rooms at hospitals, and it’s interesting to look back at some of the results of focus groups we conducted with the E.R. patients. We Read more

I Did This…For You - 10/31/23


Michelle needed to run by the grocery store during her lunch break, and because it’s October in the USA, that means it’s Halloween month!  Fittingly, the grocery store had every shape and size of a pumpkin you can imagine; there was even this small basket of mini pumpkins. They were Read more

Make Deposits with Your Customer - 10/24/23


Carrie has a 50+ hour a week job, and - financially - she does better than many.  She’s in the media, but she doesn’t like everything to be public.  Carrie’s a real person with real issues and real needs and real gifts, as well. One day, her best friend, the Read more

Find Their Future Motivators - 10/17/23


We’ve provided fan experience and customer retention consulting in professional sports for a couple decades now.  One of our professional basketball clients was the Miami Heat.  We were working with them just a year or so after they had acquired superstar Shaquille O’Neal.  When they signed him, ticket sales Read more

How to Exceed the Promise - 10/10/23


It’s the never-ending battle between marketing and customer service.  Marketing makes promises, and customer service has to deal with upset customers when the company doesn’t deliver.  To ensure we deliver on promises, let’s assess promises by looking at some famous quotes over time… Promises may get Friends, but ‘tis Performances Read more

What “One in a Million” Means - 10/3/23


You are One in a Million! That can mean a lot of different things to a lot of different people.  Depending on the tone in which it’s said, the phrase can be a compliment or a criticism.  If there are 8 billion people in the world, that means there might Read more

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What “One in a Million” Means – 10/3/23

Posted on October 3, 2023 in Customer Service Tip of the Week Please leave a comment

You are One in a Million!

That can mean a lot of different things to a lot of different people.  Depending on the tone in which it’s said, the phrase can be a compliment or a criticism.  If there are 8 billion people in the world, that means there might be 8,000 of you on this earth.

But regardless of how it’s intended, there is one core meaning:  You are unique.

We often talk about customers needing to be viewed as individuals, not as a number.  They need to be considered for what makes them and their situation unique.  But what makes an individual or the situation unique?

If Service Excellence requires that we treat each person as an important and valued individual, let’s talk about what makes that individual in front of you or on the phone with you, that person you’re e-mailing or texting…unique:

  • How long have they worked with your business?
  • How urgent is their need?
  • What is their emotional state?
  • What is their knowledge or experience level in working with your organization or in dealing with situations like this?
  • What is their demographic makeup?
  • Where are they from, and where are they going next?

 
If they’re coming to you about a prior experience:

  • When did their prior experience or issue occur?
  • Who was involved in that prior experience or issue?
  • What caused that prior experience or issue?
  • What is their ultimate goal moving forward?

 
Maybe the individual responses to these questions are not unique, but the sum of all these responses are usually quite unique.  Think of it this way – if you flip a coin, there are only two options, heads and tails.  What’s so unique about that?  But if you flip that coin 20 times, how many different combinations of heads and tails could you have? What do you know, it’s about a million!

To treat someone like one in a million, work to uncover what’s unique.

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Same Place, Different Experiences – 9/26/23

Posted on September 26, 2023 in Customer Service Tip of the Week Please leave a comment

Meredith was getting discharged from the clinic, when the nurse came in, gave her a packet of information including the discharge instructions, explained the next steps, and asked if Meredith had any questions.  Freida, across the hall, was told that she could leave when ready.  However, Freida had to ask if there were any discharge instructions since she hadn’t received any.

Meredith was going to the sporting event, and she was very excited!  Her account representative e-mailed her a week beforehand with instructions on parking options and other amenities/activities around and in the arena.  Freida showed up to the same sporting event.  She had no idea where to park, how much it would cost, or where to enter the arena.

Meredith happened by a new coffee shop, and she ordered a drink.  The employee showed her where the cream, milk, chocolate, and other items were that Meredith could add to her coffee.  The employee also told her about a loyalty program.  Freida went to that same coffee shop later in the day, got her coffee, and left.  She thought:  This tastes good but could have used a little more milk and a dash of mocha.

Both Meredith and Freida went to the same businesses on the same day.  Obviously, these businesses need to learn a lot about consistency, because they were all inconsistent in the experiences that their customers received.  In each case, Meredith had a better experience.  And the key differentiator was that the people serving Meredith were proactive.  They were anticipating next steps, and the result was a customer who was more comfortable, more confident, had a better experience, and even had a better cup of coffee!

Don’t wait for the customer to ask.  Stand out from the crowd by simply being more proactive.

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What Annoys the Customer? – 9/19/23

Posted on September 19, 2023 in Customer Service Tip of the Week Please leave a comment

Domino’s Pizza had TV commercials years ago where they promoted how they trained their employees to “Avoid the Noid.”  The “Noid” was basically an annoying person or thing that would disrupt the delivery driver, possibly making the driver drop the pizza on the way to your door.  The goal at the time was to deliver a Domino’s Pizza in 30 minutes or less, so Domino’s tried to avoid those situations that kept them from their goal.

It was important for Domino’s to avoid those negative customer experiences – those delivery delays – especially since its advertising promoted that 30-minute goal.

Every one of our organizations also has goals, and one of the more tactical goals should be to avoid customer dissatisfiers.  Avoid the issues that cause lost customers, that create a negative experience.

Most organizations focus on what they do best or what they can do to make the perfect experience for the customer.  They focus on retention drivers, which is great, but they define retention drivers purely as why a customer patronizes that business.  They never expand the definition of retention driver to include what could make that customer so upset that they’d leave.

Do account representatives never return customer voice mails?  Does the event organizer fail to communicate effectively with fans during a weather delay?  Does the customer choose the electronics store because of the technology selection, but they never return because of the aggressiveness of staff in selling warrantees?  Does the local government provide a great experience at the front desk, but their website and phone trees are so confusing that the taxpayer HAD to go onsite to get their question answered?

It’s great to strive to be the best in your customer experience, but make sure you’re also identifying and avoiding those things which can drive the customers away.  Avoid the Noid.

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