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Some Customers LOVE Predictability - 9/30/25


I was facilitating focus groups of businesses that utilize local government services.  The phrase that popped up multiple times was “Time Is Money!”  What these municipal customers were conveying was that their time was valuable, and delays were wasting their time.  But the conversations were not just about how Read more

Find Your Special Sauce - 9/23/25


When I watch a football game and I see a great quarterback (somebody who may be considered a “Star”), he might be an excellent runner, have a big arm, be able to diagnose the defense and get his team into the right play.  But he’s likely not great at Read more

Gain Control of the Conversation - 9/16/25


The customer’s angry or upset or they have a complaint.  They’re very chatty or very wordy or they just want to talk to somebody.  You’re on a time crunch, and the customer obviously is not. There are times when you need to gain control of the conversation.  It’s important for Read more

Complement with a Compliment - 9/9/25


We perform many tasks for our customers every day, and when we’re done with a step in the process, oftentimes we will tell the customer what’s been done.  But if we want to create more of a WOW experience, if we want to make the customer feel a little Read more

When Patience Begets Patience - 9/2/25


Jennifer, the server, walked toward the couple in the restaurant.  The customers had been seated for a minute or two, and they noticed the server was walking briskly toward their table.  Jennifer recognized the couple she was about to serve, because they had been in the previous week. Since the Read more

Address the Expectations that Were Set - 8/26/25


Before the caller ever got to Marco – the customer service representative, the customer had been working with the company for months.  They had read the marketing brochures, had a conversation with a sales rep, reviewed the new customer information on the website, and read all the information e-mailed Read more

When Technology Fails the Customer - 8/19/25


Technology is a wonderful thing…until it isn’t.  The website is down, the mobile app won’t work, the system keeps kicking them out of their account, or they received a spoofing phone call supposedly from your department. If you’ve ever been manning the phones or managing the department inbox, you know Read more

The Misunderstood Physician - 8/12/25


I was speaking with one of my personal physicians years ago, and when we were talking about my work – particularly customer satisfaction research - he started talking about online physician ratings.  He lamented that a few low ratings were dinging his overall score.  Then he shared that the Read more

Uncover Silent Concerns - 8/5/25


One of the customer service statistics we have quoted many times over the years is:  For every complaint you do hear, there could be 26 other customer issues that you don’t hear. And when we bring up that statistic, we bring it up because we want to make sure companies Read more

Talk Yourself Up to Take Down Their Anxiety - 7/29/25


I believe that most customer service people are pretty humble, so I’m not asking you to lose your humility.  But I do have one ask of you… When that customer is anxious or nervous, when they fear the future because the future is unknown or it could be laced with Read more

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Some Customers LOVE Predictability – 9/30/25

Posted on September 30, 2025 in Customer Service Tip of the Week Please leave a comment

I was facilitating focus groups of businesses that utilize local government services.  The phrase that popped up multiple times was “Time Is Money!”  What these municipal customers were conveying was that their time was valuable, and delays were wasting their time.  But the conversations were not just about how long some process would take.  These were builders and developers, these were representatives of organizations that were performing renovations and repairs.

While the total process time was one part of the timeliness equation, one of my learnings from these focus groups was that the other part of the timeliness equation was predictability.

These focus group participants evaluated the customer experience by having an understanding of what that experience was going to be, the milestone dates or timelines associated, and those expectations being met.

The Customer’s Need for Predictability

The customers needed predictability because it enabled them to plan their next steps and timeframes.  It enabled them to understand how the tasks they’re working on fit into the bigger picture schedules.  It helped them to communicate with their stakeholders about timelines and responsibilities.

This also applies to healthcare.  If somebody is having an outpatient procedure, knowing the length of the procedure, how long they’ll be held after the procedure, how much notification lead-time they’ll get before they get discharged – that knowledge helps the patient to understand when to make that call for transportation to take them home.

This applies to pro sports.  We do TONS of surveys for pro sporting events, and sometimes fans reach out to us directly – not about the survey but asking when they’re going to get their tickets for the next event.  They were not told what to expect or didn’t remember, and now they’re antsy because the expectations aren’t known, because the predictability isn’t there.

What this Means for You

When considering how to improve your customer experience, focus on how to improve the predictability of what you do.  Oftentimes there is a predictable nature to what the process steps might be, who’s going to follow-up with the customer, and when it’s going to occur.  But unless that is communicated to the customer, and unless that is delivered as designed, the customer won’t know what to expect.  The lack of predictability can create additional touch points for you and additional anxiety for the customer.

Create more predictability for a better customer experience.

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Gain Control of the Conversation – 9/16/25

Posted on September 16, 2025 in Customer Service Tip of the Week Please leave a comment

The customer’s angry or upset or they have a complaint.  They’re very chatty or very wordy or they just want to talk to somebody.  You’re on a time crunch, and the customer obviously is not.

There are times when you need to gain control of the conversation.  It’s important for you to do so.  But it’s equally important to understand the difference between controlling the conversation and controlling the customer.

Don’t make it your goal to control the customer.  You have enough to worry about with reading your own emotions and controlling your own reactions and being deliberate in what you say and how to say it.

It’s tough enough to weave in all your knowledge and all the different options and alternatives and all of your experience in order to help the customer without having to figure out how to control the customer.

The Goals

Gaining control of the conversation is something you do to bring the emotional level down, to focus the conversation, to shorten the time you’re engaged with the customer.

With those goals in mind, let’s describe the difference between controlling the conversation and controlling the customer.

How to Gain Control

Controlling the conversation results from asking questions, particularly more closed-ended questions – the yes or no variety, the fact or figure variety.  Controlling occurs when you can intentionally and concisely make a point.  When you can segue from something they say to the decision you need to make.  It’s when you can take their broad ramblings, and get them to focus on a specific piece of information on a worksheet or on your computer.  It’s when you get to the point where you can make the next steps clear and confirm their understanding and agreement.

The next time you’re dealing with that customer who’s upset, or they lack focus, or they want to talk for a long time when you’re more time-constrained, don’t try to control the customer.  Focus on guiding the discussion to an end point.

Gain Control of the Conversation.

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Complement with a Compliment – 9/9/25

Posted on September 9, 2025 in Customer Service Tip of the Week Please leave a comment

We perform many tasks for our customers every day, and when we’re done with a step in the process, oftentimes we will tell the customer what’s been done.  But if we want to create more of a WOW experience, if we want to make the customer feel a little bit better, it helps to complement the action with a compliment to the customer.

Below are five sets of examples of what we could say to the customer at the end of an activity (OPTION A), and then a more positive and encouraging alternative to consider (OPTION B):

OPTION A: We processed your application.  OPTION B: We were able to process your application quickly since you did an excellent job of completing the paperwork.

OPTION A: We’ve addressed your refund.  OPTION B: Your refund is in the works, and it will be processed quickly since you made the request on such a timely basis.

OPTION A: We’re done trimming the trees.  OPTION B: We were able to get the tree trimming done earlier than expected since you did an excellent job working with us on our plan for the day.

OPTION A: We’re done with the oil change on your car.  OPTION B: We completed the service on your car, and everything checked out great!  It’s really helpful how you’re keeping up with the regular maintenance.

OPTION A: We’ve created a ticket for your issue.  OPTION B: We created a work order in our system, and you did an excellent job of providing the detail we need to resolve it for you.

To be purposeful and add a little positivity to your communication with the customer, go beyond describing what step just occurred in the process, and give the customer a little appreciation for their efforts.

Complement with a Compliment.

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