Libby was new to her role with the organization. She had never been a customer service representative in a call center before, but she was hired because of her attitude. She wanted to learn, enjoyed working with people, and could carry on a conversation with a wall.
After going through her training on the computer and phone systems, she began to work in the live environment. Day after day she took the calls from the customers, answering their questions and handling their complaints. As her supervisor would monitor her production on the phone, he noticed an alarming statistic. Her average call length was about 30 seconds longer than the organization’s target.
The supervisor needed to know why this was happening. He knew that she was a good conversationalist based on their employee meetings and her initial interviews with the company. Maybe she was talking way too much.
So he began auditing her calls, listening in for long periods of time during the day. Suddenly, several things became obvious. First, she surely was not a big talker. She had a friendly tone when she did talk, but she was actually quite quiet. Then the supervisor noted when she did talk that she would either affirm something the customer was saying or she’d ask a question. Then he realized that she was resolving their issue herself, or getting the most appropriate answer herself to the question on that one call. There would be no need for that customer to call back on that topic again. This was First Call Resolution at its best.
Then he realized her secret. She was a great listener. The customers loved talking with her, they got their items addressed, and they felt that someone cared about them. And at the same time, she didn’t talk too much, and she addressed their topics on the spot. There would be no repeat calls on the same topics from Libby’s customers.
The supervisor was so pleased with what he found that he redesigned their call-handling procedures to focus on effective listening techniques. He focused on owning the customer’s satisfaction. And he focused on using effective questioning techniques to resolve issues on the first call.
The volume of calls dropped because of the resolution, customer satisfaction soared, and employee morale grew. All because they learned how to listen.
Listen to your customers and your employees to serve them better.