value

Bring Magic to Your Account Management - 1/19/21


One of our first sports-industry clients was the Orlando Magic.  They were a true leading-edge organization in the early 2000s when it came to dedicating resources to season ticket holder retention.  They didn’t make customer service, relationship-development, and renewals simply a function of the Sales department.  They broke it Read more

Customers Want Easy, but Easy is Difficult - 1/12/21


New employees go through days of training to learn products and services.  They have formal workshops to learn how to use their office applications, web functions, and whatever programs are specific to their department.  They test new technology, and they get quizzed on knowledge of policies.  This is hours Read more

Make 2021 the Year of Building Relationships - 1/5/21


I’ve been very fortunate over this company’s 20+ years in business to have great and long-lasting relationships with many clients, colleagues, business partners, and co-workers.  It’s a gift to be able to call on these individuals for advice or referrals or to be a sounding board.  And it’s just Read more

Bring Warmth During Winter - 12/29/20


Winter is upon us.  Now, winter can mean different things to different people in different regions, but just the word conjures up cold.  It conjures up visions of snow.  It conjures up feelings of wind and lack of warmth. Although some of us may like the cold at times of Read more

2020 Holiday Poem - 12/22/20


When in the role of customer service,We are wired to give and give.It’s built into our DNA.It’s simply the way we live. In order to give to others,We need to find ways to give them their fill.We need to pour empathy and openness into them.To serve, we need to have Read more

It’s NOT about the Cinnamon - 12/15/20


It was happening again.  Jessica had just handed the freshly made concoction to her coffee shop customer, and less than a minute later, the customer was in Jessica’s face, red as a beet, ranting and raving:  I specifically asked for extra cinnamon on top!  Does this look like extra Read more

Locke-in from the Start - 12/8/20


John Locke was a 17th century English philosopher, physician, and researcher.  He wrote many papers arguing particular points, oftentimes using reason and facts as the basis for his position.  He noted that many disagreements start because there is – in my words – a lack of real clarity about Read more

The End of the Tunnel - 12/1/20


Have you ever heard the expression:  There’s light at the end of the tunnel… In this COVID-era world, it sure does feel like the tunnel is long, doesn’t it?  It sure feels like this is not a light that we’ll be at in 2 seconds after the train goes another Read more

A Lesson in Gratitude - 11/24/20


Mr. Robinson went to the hardware store with his teenaged son, Steve.  Steve was starting his first woodworking project – building a small coffee table – and needed supplies.  As they walked the aisles, Mr. Robinson and Steve couldn’t find the exact type of wood they wanted, so Mr. Read more

Why Your Job is Important - 11/17/20


I was speaking with a client recently, and she was telling me about one of the classes delivered by their professional development team. Her description of the course reminded me of some client workshops we’ve conducted where a part of the outcome is having individual staff develop Personal Mission Read more

Why Your Job is Important – 11/17/20

Posted on in Customer Service Tip of the Week Please leave a comment

I was speaking with a client recently, and she was telling me about one of the classes delivered by their professional development team. Her description of the course reminded me of some client workshops we’ve conducted where a part of the outcome is having individual staff develop Personal Mission Statements. These Statements essentially describe the greater good that employees provide through their work – the benefit to customers, community, company, or co-workers.  Beyond all the tasks and responsibilities, this describes that bigger purpose.

The course that my client had taken had a slightly different take on this concept.  Instead of talking about the greater good people do through their job, essentially the course helped employees to answer the question “Why is my job important?”

This is an important question for every employee to answer, and it’s not a question you would answer to be boastful about yourself.  It’s a question to answer so that we truly realize the value that we provide.  Asking a “Why?” question is tough.  It forces you to think about the reasons the role exists, the ultimate benefits, and the responsibilities asked of you.

It’s important because sometimes the tasks can seem mundane and repetitive.  Sometimes our motivational level just isn’t there.  Sometimes we need a refresher on how vital we are to our organizations.

So, ask yourself this question:  Why is my job important? Or maybe you want to rephrase it to say:  Why is it important that I perform this work?  Why is it important that I do a great job?  What would be the ramifications if this work was never done or was done poorly?  What would be the ramifications if I wasn’t the one making sure the needs fulfilled through my job were addressed?

Give yourself a little motivation by understanding how vital you and your responsibilities are, as well.

Uncover and clearly understand why your job is important.

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Developing Fan Relations During COVID-19

Posted on in Business Advice, Sports Please leave a comment

As sports teams and organizations across the world are gearing up to start play without fans, these same organizations are also determining what that fan experience is going to be when fans start attending again.  Many sports organizations are focused on locking in revenue from existing fans – keeping those season ticket payments coming in on schedule – or more operationally looking at how the facilities and the fans can be kept safe and healthy.

But there’s a middle ground between today (when teams are trying to lock in revenue) and that time when the first fans walk back into the arenas.  That gap between the financial rush now and the facility rush weeks or months from now is a huge gap in time.  That gap needs to be filled with relationship-building efforts.  That lapse in onsite engagement is something sports organizations need to view strategically as an opportunity to learn more about their fans, develop relationships with their fans, and provide value to their fans.

“Sports organizations need tailored Touch Point Plans to individual fans and fan types right now

 

We’ve provided fan retention consulting and research services to sports organizations since the early 2000s, and we’ve found that too often sports organizations get stuck in the mindset only focused on sales and marketing, exclusively using push communications.  But this COVID-19 world requires a longer term mindset.  It requires an understanding that relationships need to be built even when that fan is not experiencing the event itself.
 
Sports organizations need tailored Touch Point Plans to individual fans and fan types right now.  Those Touch Points should be minimal on sales and marketing, and instead maximizing focus on providing information of value and asking customers questions so you can learn about them, their mindset, and their situations.

Get to know your individual fans better now, at this moment.  Get to know how they’re feeling and how those feelings are trending over time.  Understand their anticipated behaviors, and begin addressing those barriers to return…now.  Don’t create your operations in a vacuum, and assume that an open facility will be filled with the same fans that were there months ago.  Get moving on Fan Relationship Development.


5 Steps to Valuing Another’s Time – 5/5/20

Posted on in Customer Service Tip of the Week Please leave a comment

Is your time valuable?  Is the customer’s time valuable?  I would think we would answer “yes” to both questions, but what does that really mean?  It’s important, and it’s finite.

Time is precious because it doesn’t come in unlimited quantities.  We can’t go to Amazon and buy more time.  It’s important because it’s where we do our work, our play, our fun, our learning, our rest.  In customer service, if we want the customer to feel valued, we need to convey that we value their time.  But how?  Try these 5 Steps:

  • Be Prepared. Have enough organization so that you can promptly greet someone, you can find information quickly, you instantly know to which co-worker or division to refer the customer.
  • Be Efficient. Be pleasant, but limit pleasantries.  Don’t go off on tangents unrelated to the customer or their need for the sake of rapport.  Building rapport is based on a focus on the customer.
  • Be Great at Q&A. Often time is wasted because we don’t fully understand the situation or the customer.  Asking questions to expand your understanding is not a waste of time.  Jumping to a solution before you really know the issue – now that’s a waste of time.
  • Know Your Stuff. It’s hard to have an efficient conversation if we don’t know what to ask, we don’t know what resource addresses what need, what person is responsible for what procedure.
  • Tell Them. Thank them for their time.  Tell them that you want to be respectful of their time.  Sometimes the best way for a customer to feel like you value them is to tell them so.

If you want to value the customer’s time, know that time is important and it’s finite.  Build your approach around understanding what’s important to the customer and how to respond quickly, correctly the first time.

Value the customer’s time.

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