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Refresh on the Reasons to Appreciate the Customer - 11/25/25


This is a great time of year to give thanks, not just because it’s Thanksgiving week in the United States, but also because – with 2025 coming to a close - it gives us the opportunity to do some reflecting on the recent past. The idea of reflecting on reasons Read more

Confirm the Customer is Cleared for Takeoff - 11/18/25


An airplane pilot is told when they’re “cleared for takeoff” before they begin to accelerate down the runway.  The air traffic controller (ATC) has looked at everything in front of the pilot, on the runway and in the air space, and checked to ensure the pilot is good to Read more

Build Relationships with First-timers - 11/11/25


We’ve worked with one of our sports clients for over 10 years, and although the main focus of our work is research with their fan base, we also provide informal consulting advice and guidance whenever possible.  One approach we’ve talked about on and off for years is the need Read more

Last Impression Faux Pas - 11/4/25


Rightfully so, many customer service experts harp on the importance of the first impression.  It happens quickly, and it can impact the individual’s perception of you and the organization.  We even wrote a Tip of the Week on this years ago called First Impression Faux Pas. What many people tend Read more

Familying with Customers - 10/28/25


In our transactional society, it’s hard to think about customers in the long-term.  But if we want to be as successful as we can as an individual or as a business, we need to view customers through a relationship lens. What do we need to know about them to Read more

Avoid These Techniques - 10/21/25


We had a Customer Service Tip of the Week recently that addressed gaining control of the conversation.  One of the key points was that the focus should be on gaining control of conversations in various circumstances, but trying to avoid making it your goal to gain control of the Read more

View Quality through the Customer’s Eyes - 10/14/25


Geri had been dealing with backups in the downstairs plumbing system of her house on and off for the past year.  The most recent company that she called in to unclog the pipes stated that they could send a camera down the pipes and tell her exactly where the Read more

Be Supportive, Not Defensive - 10/7/25


[An employee on the phone with a customer…] Who told you that you didn’t have to submit that form? … Bob?  Oh brother!  You see Bob is our “special” co-worker.  He seems to always tell customers the wrong thing to do, and we’re having to clean up after him.  Read more

Some Customers LOVE Predictability - 9/30/25


I was facilitating focus groups of businesses that utilize local government services.  The phrase that popped up multiple times was “Time Is Money!”  What these municipal customers were conveying was that their time was valuable, and delays were wasting their time.  But the conversations were not just about how Read more

Find Your Special Sauce - 9/23/25


When I watch a football game and I see a great quarterback (somebody who may be considered a “Star”), he might be an excellent runner, have a big arm, be able to diagnose the defense and get his team into the right play.  But he’s likely not great at Read more

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The Customer Service Wreck that Wasn’t – 12/16/14 TOW

Posted on December 16, 2014 in Customer Service Tip of the Week Please leave a comment


The car was at the dealership, sitting in the parking lot waiting to have the front-end aligned. Nobody was in the car, so the car was minding its own business, drinking in the midday sun. Then an 18-wheeler came by and side-swiped it, making one long dentscrape (my new word) down the entire passenger side of the car.

Now I could regale you with everything that went wrong from that point forward at the dealership (since the dentscrape happened to MY car). Instead, I’ll tell you a quick and positive story about something interesting that the body shop does for customers. FYI – This GOOD body shop is NOT the dealer’s body shop.

There were several selling points about the good body shop, including great reviews online, multiple before/after picture examples, convenience, and great interactions with the staff when trying to understand the repair and insurance processes. The one selling point I’d like to focus on is this – they take pictures.

Every evening they take pictures of the car and post them to the web to a URL only given to that particular car owner. Therefore, every night I can check on my baby (er…car) and see the progress made. This may sound like a little thing, but look at what it does:

  • First, it’s a touch point, so the company is in contact with the customer daily – keeping the relationship warm and the dialogue ongoing.
  • Second, the touch point is initiated by the customer (clicking on the URL with curiosity about their car), so there’s little labor involved in the touch.
  • Third, the openness of sharing photos builds trust in the process.
  • Fourth, there’s a comfort that’s imparted to the customer since there’s little fear of the unknown (the progress is made known through the pictures).
  • Fifth, the customer becomes confident because improvements are viewed, and the end point (the new-looking body of the car) becomes more clear over time.

Assuming you don’t work in a body shop, here are the lessons learned. Make it easy for the customer to know what’s going on with the project, service, issue, or product. Offer a “self-service” option to getting updates. Be open with progress and the process in order to build trust and comfort, and give them communications that paint a picture of success.

Show them the pictures that paint the story of success.

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How to Evaluate Yourself (Done v. Accomplishments) – 12/9/14 TOW

Posted on December 9, 2014 in Customer Service Tip of the Week Please leave a comment


How do you evaluate yourself? Too often in my work life (and sometimes, personal life), I’ve tended to evaluate myself based on what I’ve “Done.” I completed that project. I responded to those calls quickly. I sent that analysis out on time. I gave a speech to “X” number of people.

There are two issues with evaluating yourself in this manner. First – and it’s obvious – there’s a lot of “I” involved in those statements. They’re focused on self. Second, focusing on what you’ve “Done” focuses almost purely on production. It makes your evaluation all about the widgets you produced.

We need to evaluate ourselves to confirm we’re on the right path and identify where we need to improve, but we must do the evaluation the right way.

Base your evaluation on “Accomplishments.” This is different. First, in the world of customer service, your Accomplishments are the success you enable for others. By definition, customer service says that you’re serving the customer (or client, partner, stakeholder, fan, patient, account – whatever term you choose). Evaluating our success based on the impact we have on others forces us to KNOW THE IMPACT we have on others.

Second, it forces us to focus more on the quality of what we do, how we do it, and the outcomes we provide than on the task itself. You enable them to “enjoy a product,” to “relieve stress,” to have a “better quality of life,” to become “more successful.” Accomplishments are more outcomes-driven than the “Done” mentality of a focus on tasks.

When you evaluate whether you’re great at customer service, first think about your customers and the outcomes they desire. What are their goals, needs, and wants? Then think about whether you impact their desired outcomes.

When evaluating yourself, focus on what you Accomplish for others.

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Give Your Customers a Crystal Ball – 12/2/14 TOW

Posted on December 2, 2014 in Customer Service Tip of the Week Please leave a comment


When conducting focus groups for a local government client recently, I found myself in many discussions with the customers of this municipality about their experience. The customers are business people, looking to perform renovations, develop property, and build facilities throughout the community.

And while many times we can define the customer experience by using words like attitude, responsiveness, respect, speed, and quality, these customers often used a different word – predictability.

To them, knowing what’s going to happen and when, knowing what’s their role v. that of the local government was vital to their success. By having a predictable process, a predictable set of roles and rules, a somewhat predictable timeframe, and a predictable manner in getting issues addressed, they could have more realistic expectations, but there were also two other benefits.

First, predictability for the customer enables them to plan next steps and timeframes. Second, predictability enables the customer to communicate with their stakeholders about what those stakeholders need to do and by when.

Going outside government, think of the hospital with outpatient surgery patients who need to know how to prep for procedures and how long they’ll take, so that they can have the friend pickup them up at the right time and help them get started on the care process at home.

Consider the sports fan going to the game and needing to know where to pick up the tickets and how long that process will take, so they can meet up with friends at a certain location and time.

Think about the elementary school parent considering moving into town but wanting to rent the apartment in the location where the best schools are zoned. They need to know what those schools are, where to move to get zoned there, how to register their child, and when they’ll get confirmation that the child gets into the desired school.

When you think about delivering the great customer experience, first think about how to make the experience predictable for the customer.

Help your customers predict next steps – give them the customer service Crystal Ball.

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