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Complement with a Compliment - 9/9/25


We perform many tasks for our customers every day, and when we’re done with a step in the process, oftentimes we will tell the customer what’s been done.  But if we want to create more of a WOW experience, if we want to make the customer feel a little Read more

When Patience Begets Patience - 9/2/25


Jennifer, the server, walked toward the couple in the restaurant.  The customers had been seated for a minute or two, and they noticed the server was walking briskly toward their table.  Jennifer recognized the couple she was about to serve, because they had been in the previous week. Since the Read more

Address the Expectations that Were Set - 8/26/25


Before the caller ever got to Marco – the customer service representative, the customer had been working with the company for months.  They had read the marketing brochures, had a conversation with a sales rep, reviewed the new customer information on the website, and read all the information e-mailed Read more

When Technology Fails the Customer - 8/19/25


Technology is a wonderful thing…until it isn’t.  The website is down, the mobile app won’t work, the system keeps kicking them out of their account, or they received a spoofing phone call supposedly from your department. If you’ve ever been manning the phones or managing the department inbox, you know Read more

The Misunderstood Physician - 8/12/25


I was speaking with one of my personal physicians years ago, and when we were talking about my work – particularly customer satisfaction research - he started talking about online physician ratings.  He lamented that a few low ratings were dinging his overall score.  Then he shared that the Read more

Uncover Silent Concerns - 8/5/25


One of the customer service statistics we have quoted many times over the years is:  For every complaint you do hear, there could be 26 other customer issues that you don’t hear. And when we bring up that statistic, we bring it up because we want to make sure companies Read more

Talk Yourself Up to Take Down Their Anxiety - 7/29/25


I believe that most customer service people are pretty humble, so I’m not asking you to lose your humility.  But I do have one ask of you… When that customer is anxious or nervous, when they fear the future because the future is unknown or it could be laced with Read more

Use Little Acts to Make a Big Impact - 7/22/25


A WOW Experience is not always one instance, one act that blows away the customer.  It’s not always an over-the-top-the-employee-saved-the-day act of brilliance.  Sometimes a WOW is the sum total of a series of little things that others don’t do – those actions that differentiate you from others.  The Read more

Avoid Some Stress by Addressing Issues Quickly - 7/15/25


It’s good customer service to resolve issues quickly.  The customer sees the light at the end of the tunnel.  They more quickly bring their anxiety and stress, their negative emotions down.  And they more quickly get to a solution. But this tip is not about them.  This tip is about Read more

Better Customer Service through Better Teamwork - 7/8/25


We spend so much time talking about what great customer service looks like in those 1-on-1 Moments of Truth, that we often neglect to discuss what goes on inside the company that leads to those great moments.  We’ve talked about customer handoffs within an organization, but what does a Read more

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Optimism – A Force for Good in Customer Service – 2/16/21

Posted on February 16, 2021 in Customer Service Tip of the Week Please leave a comment

Will 2021 be a better year than 2020?  I have absolutely no idea.  Maybe it would be nice to see into the future and know for certain, but I can’t and I don’t.  But as I wade further and further into this year, I can hope that the water warms, or I can fear that a big wave is going to knock me over.  I can choose optimism or pessimism.

Optimism is about hope – it’s about faith or belief or confidence in the possibility of a positive outcome.

Colin Powell once said that perpetual optimism is a force multiplier.  In other words, positivity can create momentum, can create power – people are attracted to it and will go with you if that optimism can become a sincere all-the-time thing.

If we want our co-workers and customers to follow our lead, it benefits us to enlist the power of optimism.  If we want pleasant, positive, Yes-oriented interactions, it benefits us to be pleasant, hopeful, and optimistic.

Sometimes it’s easiest to define a word or explain a concept by contrasting it, so let’s consider some examples.  Kahlil Gibran said:  The optimist sees the rose and not the thorns, the pessimist stares at the thorns, oblivious to the rose. Here are a couple other quotes…

  • A stumbling block to the pessimist is a stepping stone to the optimist.
  • A pessimist thinks there’s nothing so bad it can’t get worse; an optimist thinks there’s nothing so good it can’t get better.
  • An optimist sees an opportunity in every calamity; a pessimist sees a calamity in every opportunity.

 
Now let’s refocus on the good – the optimistic viewpoint – hoping and believing that things will turn out well and imparting that hope and confidence to others:

  • Yogi Berra used to say it ain’t over ‘til it’s over. At the end of sporting events where my team is losing, my wife likes to say:  It’s not over yet.  They can come back!
  • Robert Browning encourages us not to look down, but rather to look up. Don’t focus on the difficulty you’re in as much as the direction you want to go.
  • Walt Whitman said the strongest and sweetest songs yet remain to be sung.

 
If times are difficult, remember that today’s circumstances don’t dictate tomorrow’s outcomes.  If times are good, know that they can get even better.

Often our perspectives and our outlooks affect others, and if we want to draw people in and get them to have confidence in us, our decisions, our direction – we can use optimism to be that draw.

Use optimism as a force for good in your service of others.

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To Assure, Ensure You Do This – 2/9/21

Posted on February 9, 2021 in Customer Service Tip of the Week Please leave a comment

Vince Lombardi – famous professional football coach – became a big hit on the speaker’s circuit during his time coaching.  He applied many of his principles in football and life to business, and one of his great business quotes is:  Confidence is contagious and so is lack of confidence, and a customer will recognize both.

Whether the customer is anxious or not, you want them to feel confident in what you or your organization are going to do…confident in what you or your organization says.  You want to impart your confidence to them.

You want to assure them that issues will be resolved, orders will be filled, and needs will be met.  You want them to be confident, and their confidence benefits you.  The more confident they are, the fewer questions they’ll ask.  The more confident they are, the fewer times they’ll contact you for updates.  The more confident they are, the more patient they will be in gaining closure on the situation.

So how do you build confidence in the moment?  You need to assure them.  Assurance is about your being confident – with your words and tone and body language.  It’s about conveying positivity, and it’s about more than you simply telling them the outcome that will occur:

  • Show them the plan – the steps that will get them from Point A to Z.
  • Prove how many times you’ve helped customers in similar situations.
  • Tell a story of a recent success example – how someone in their position got the outcome they’re seeking.
  • Promise or guarantee or pledge what you’ll do next or how you’ll shepherd the situation through to a final positive outcome.

 
To build a customer’s confidence, convey your confidence, and assure them by helping them visualize the path to a positive solution.

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Let Your Goal Determine Your Question – 2/2/21

Posted on February 2, 2021 in Customer Service Tip of the Week Please leave a comment

In the early 2000s, when the economy hit the skids, companies realized that they couldn’t take their customers for granted.  They needed to ramp up customer service.  They needed to listen to the Voice of the Customer.

During the Great Recession in the 2008-10 timeframe, much of the “new marketing strategies” that developed were really a repackaging of customer relationship development and client retention and growth initiatives.

Fast forward to today, and largely due to the Coronavirus pandemic, the economy is taking a hit again.  Companies are trying to determine how to change their customer experience, but they – again – are having to retain the customers they have as they hope to navigate through these waters and be positioned for continued success down the road.

One consistent response to these economic downturns is that companies have refocused on the importance of listening to the customer.

When you listen to the Voice of the Customer, oftentimes that voice is being shared in response to your questions.  These might be questions when you’re dealing with a customer issue, but let’s think a little bit more strategically – consider the customer voice you hear through your research.  You may have questions that you typically ask in a customer survey or in a focus group, but try to avoid the typical.  Instead, let your goal determine your question.

For example, if an organizational goal is to retain customers, ask why they became a customer in the first place, what keeps them with your business, why they would consider leaving.

If your goal is growth with existing customers, ask them about their needs.  If those needs are not being met by your company, ask them how those needs are being addressed.  Inquire about their awareness of your other products and services.

If you want to differentiate your business by having an exceptional customer experience, ask customers how your experience compares to others.  Ask how they would define a “great customer experience.”  Ask them to give you an example of an organization or a situation that provided an exceptional experience.

In times like these, most organizations are holding on to customers as tight as they can, and most discerning customers realize that fact.

When you’re considering tapping into the Voice of the Customer to learn how to strengthen that relationship, discuss organizational goals before you ever discuss what research questions to ask customers.

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