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Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

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Listen Even When Nobody’s Speaking – 11/10/20

Posted on November 10, 2020 in Customer Service Tip of the Week Please leave a comment

Online Chats are wonderful ways to provide customer service, except when they’re not wonderful ways to provide customer service.  Note the partial chat transcript below.  The company name has been replaced with STORE, and the location was changed to TOWN:

  • STORE Bot at 9:54: Thank you. An agent will be with you shortly to start your chat.
  • STORE Bot at 9:56: Mary T. has joined the conversation.
  • Customer at 9:56: Hi there. I visited the TOWN STORE last night for this product: EMSCO GROUP 20-in W x 24-in L x 10-in H Earth Brown Resin Raised Garden Bed Item #48620 Model #2345D
  • Mary T. at 9:57: Hello there! My name is Mary. I will be happy to assist you today!
  • Customer at 9:57: Hi. Their inventory system said they had 8 in stock, but the employee looked for 25 minutes and only found 1 – it was used. If I order it off the website for pickup at STORE, how do I make sure I get a new one, and by when would it be available?
  • Mary T. at 10:00: My apologies for the inconvenience. If on the website there is availability for being shipped it means that we have it available on the warehouse. You can ship it for free to the store the desired items.
  • Customer at 10:01: Thanks. If I order today, by when would it be ready at STORE? Also, how/when will they notify me that it’s ready for pickup?
  • Mary T. at 10:03: Thank you for waiting. I’ll be with you in just a moment.
  • Customer at 10:04: ok
  • Mary T. at 10:05: Yes! You will be receiving a notification when it is available by email.
  • Customer at 10:05: If I order today, by when would it be ready at STORE? I’d like to get it by Mother’s Day – that’s why I ask.
  • Mary T. at 10:06: May I have the item number so I can check?
  • Mary T. at 10:07: May I please have your Zip code?
  • Customer at 10:07: EMSCO GROUP 20-in W x 24-in L x 10-in H Earth Brown Resin Raised Garden Bed Item #48620 Model #2345D
  • Customer at 10:08: ZIP CODE – The TOWN Store I noted earlier is my store
  • Mary T. at 10:09: I’m sorry for the delay. I’ll be right with you.
  • Mary T. at 10:11: Yes! We have availability for pick up today at TOWN STORE
  • Customer at 10:13: I’m confused. I was there last night, and they didn’t have any in stock. Just to clarify (since they had issues finding it in the store even though it said there were 8 in inventory like I mentioned above), does that mean it can be delivered from a warehouse, or are you just seeing it in in-store inventory?
  • Mary T. at 10:15: I’ll be right with you.
  • Mary T. at 10:17: I’m sorry for the delay. I’ll be right with you.
  • Mary T. at 10:19: We have 5 available at OTHER TOWN STORE, please call at (888) 555-1212 to check availability.
  • Customer at 10:22: My focus was ensuring it was in the TOWN Store for pickup; I was trying to do a chat instead of calling to several stores myself and running into the same issue I had last night.

This was my experience.  I had to give the product model twice, store location twice, repeat the request twice, ask by when it would be ready more than twice, and then was told I needed to call a different store to determine availability.  Neither of us was – literally – speaking, and yet I didn’t feel she was listening to me.

When delivering chat-based customer service, or even e-mail customer service responses, ensure you thoroughly confirm what information the customer has conveyed and what request they’ve shared, so you address the need right the first time.

Ensure you listen, even when nobody’s speaking.

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Don’t Publicize Pain Points – 11/3/20

Posted on November 3, 2020 in Customer Service Tip of the Week Please leave a comment

Years ago, a mining company received numerous formal complaints about the noise from its operations.  The complaints primarily came from one nearby neighborhood.  That neighborhood was the location where the mining company had to build a small above-ground structure to support the operations.

The community was interested in finding ways to address the noise.  One of the ideas that residents came up with was to put a hedge around the structure.  The company said that the noise wasn’t coming from the structure; it was actually coming from the mining field, but the company decided to do what the residents requested.

So, they built a hedge around this structure that was so tall and dense that residents couldn’t see the object.

Eventually, the formal complaints completely stopped.

Kudos to the residents for coming up with an idea to address a company problem, and kudos to the company for doing what the residents suggested and not arguing the point.

What’s the takeaway?  Many issues and solutions are more about perception than reality.  Seeing something makes you associate it with other things.  The structure made you think of the noise, which made you think negatively about the company.  Remove the visual reminder (the structure), and the noise was the only reminder about…the noise – which people got used to over time.

I experience this personally every day.  I live near a fire station, but rarely do I notice the sirens unless I see the flashing lights.

When you’re trying to deliver a great customer experience, one way you do so is to eliminate the pain points in the customer journey.  But another way is to avoid reminding the customer about the pain.  If long waits or old facilities or excessive paperwork are challenges to the service experience, work to improve those – but also avoid shining a light on them.

Address reality AND perception.  Don’t publicize pain points.

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The Masked Singer is Your Customer – 10/27/20

Posted on October 27, 2020 in Customer Service Tip of the Week Please leave a comment

I cannot get into this show.  I have to admit it.  I’ve watched bits and pieces of it several times, but I just don’t totally get The Masked Singer, but it seems like it’s all the rage!  It seems like everybody wants to guess who is in that crazy outfit.  Who is the Penguin or the pterodactyl or the chicken?  I assume they have non-bird costumes as well, but those are the only types that come to mind…

The premise of The Masked Singer is that people are singing, and you can watch them sing and watch them move, but you don’t really know who they are.  These are all famous people, and there might be a hint or two as to who they are, but that’s where the show gets interesting and the guessing begins.

Just like we talked about the TV show The Voice a few weeks ago, there is something customer service-related about The Masked Singer.  While the singer’s voice may be part of the giveaway as to who this person really is, the movement of the person, their size, and their gait also give you a little bit of an indication of the individual.  

Similarly, in customer service, you can tell a lot about a person – or at least draw some preliminary expectations of the individual and their personality – based on tone of voice and based on body language.  When you watch The Masked Singer, you’re looking for these non-verbal cues to help you identify this person.

Whether it’s on a ZOOM customer service call or it’s a face-to-face interaction with the customer, you have that short period of time to assess the situation with that customer in front of you.  You have to quickly gauge their need and have some understanding of their emotion or the perspective that they’re bringing into the conversation.  And the way you do that is by looking at their body language and really trying to understand whether they’re patient or not, whether they’re agitated or not, whether they’re angry or happy or nervous or anxious.

When you’re in front of these customers in some face-to-face encounter, use some tools of the judges and the fans of The Masked Singer.  Take a moment to go beyond the words and read a little bit into what might be the emotional makeup or the mentality that customer is bringing into the conversation by analyzing their body language.  It may help you to handle the situation much more effectively.

Assess the body language when The Masked Singer is your customer.

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