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A Simple Phrase to Transform Your Customer Feedback Approach - 2/18/25


I went to a restaurant called Big Ed’s (no relation) in Raleigh, NC recently.  It’s basically country cooking with fantastic breakfast options!  On the menu there was a quote that said: If you enjoyed your meal, tell a friend.  If not, please tell us. That was an excellent statement that embodies Read more

What Phones and Football Have in Common - 2/11/25


Congratulations!  You made it through weeks/months of hype for football’s Super Bowl!  You made it through hundreds of pregame shows and podcasts, endless debates on things endlessly inconsequential, 10 hours of pre-game shows on Sunday, what seems like 100 commercials designed specifically for the “Big Game,” and the longest Read more

Create Awareness of Alternatives - 2/4/25


Sandy was hungry, and she was on the move.  Driving between meetings, she saw the restaurant sign and pulled in.  The fast-food restaurant had two drive-thru lanes.  One was for any customer who wanted to place an order on the spot. The other was for mobile orders only.  The Read more

Listen with Your Eyes - 1/28/25


Out of the corner of his eye, Patrick saw the customer enter the lobby.  The customer was carrying a large shoulder bag with several papers in her hand.  The customer was shuffling the papers and looking down; then she stopped, looked up, and saw the staff navigator sitting at Read more

When You’re the Educator, What Should You Teach? - 1/21/25


The best customer service professionals are also excellent educators.  Not only within the organization, but I’m talking specifically about the role they play as educator with their customers.  With all the self-service options that technology provides, customers often have the opportunity to do things on their own, to investigate Read more

Wrap It Up Right: Why Follow-Up Communications WOW Customers - 1/14/25


Dena had some questions about her water bill, so she looked for answers on the utility’s website.  She didn’t find specific answers, and she really didn’t want to get on the phone with somebody at the time and risk staying on hold.  She had lots going on, but she Read more

From Conversation to Connection: Defining Customer Engagement - 1/7/25


Maggie was sitting in the Service Excellence Training class, and the instructor kept talking about staying engaged with the customer.  Proactively engaging the customer.  Being fully engaged in the conversation. After hearing this same phrase (“engage”) used in various ways, Maggie raised her hand and asked a question probably several Read more

Self-empower for the New Year - 12/31/24


Jeff joined the company, in part, because he loved their approach to culture.  Leadership tried to create an empowerment culture.  They tried to develop an environment where, within certain parameters, individual team members could make a decision and feel confident that they would be supported by leadership. The reality was Read more

2024 Holiday Poem - 12/24/24


I sometimes hear it said That things have never been like this before. That challenges are unique, That stresses seem like more.   I sometimes hear it said That we're asked to do much more with less. That workloads are increasing, And we're resource-constrained at best.   And others often say That things are really very good. That they enjoy those Read more

Is Their Poor Planning Your Emergency? - 12/17/24


Have you ever heard the saying:  Your poor planning is not my emergency. I’ve heard it said often – not necessarily directly from one person to another.  More typical is that I hear it from the person having to drop everything and do something immediately because someone else didn’t think Read more

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Of College Football and Fan Retention

Posted on May 3, 2012 in Business Advice, Sports Please leave a comment

A University of Tennessee Volunteers football fan of 40 years is not renewing his season tickets. What makes this story interesting is that one person encapsulated many of the problems that fans of sports across the nation experience in one letter to the UT Athletics Director. The now former season ticket holder addressed:

  • Game times/scheduling that appease television networks but are inconvenient to ticket holders
  • How high-definition television has made the at-home experience “much more attractive”
  • Pricing of concessions v. pricing of ‘a beer in my fridge at home.’

If these points could be boiled down to two key items, those items are price and convenience. The price difference between staying at home v. going to the game is significant. The convenience of going to the fridge v. driving to the stadium, finding parking, waiting in ticketing and concession lines, finding your car, and going home are also significant.

So how do you overcome the significant price and convenience gaps? It comes down to the experience and the value. The game day experience has to be better at the stadium. The value (through the entertainment, the perks/benefits, the relationship-building environment (relationship-building between fans and between fan-team/club), the quality of the play, etc.) has to be significant enough to overcome the alternative – staying at home.

To simplify the challenge of retaining season ticket holders whose alternative is that at-home option, think of the challenge in these terms – What can you do with the experience and the value to overcome differences in price and convenience?

Narrow the battle to those four factors, and build a game plan for success.

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/

Listen to our latest podcast episode of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/


Check Out These Customer Service Plans from the US Government

Posted on May 2, 2012 in Business Advice, Government Please leave a comment

If you go to http://customerservice.performance.gov/, you’ll see on the “Official Website of the U.S. Government,” the result of an Executive Order that the President put into play in April 2011. The President required that all Federal Government agencies create Customer Service Plans. Those plans are seen at the bottom of the US Government’s Customer Service Site.

Click on a few of the Agencies to see what they included. The Executive Order required the following:

  • “Establishing one major initiative (signature initiative) that will use technology to improve the customer experience;
  • Establishing mechanisms to solicit customer feedback on Government services and using such feedback regularly to make service improvements;
  • Setting clear customer service standards and expectations, including, where appropriate, performance goals for customer service required by the GPRA (Government Performance and Results) Modernization Act of 2010 (Public Law 111-352);
  • Improving the customer experience by adopting proven customer service best practices and coordinating across service channels (such as online, phone, in-person, and mail services);
  • Streamlining agency processes to reduce costs and accelerate delivery, while reducing the need for customer calls and inquiries; and
  • Identifying ways to use innovative technologies to accomplish the customer service activities above, thereby lowering costs, decreasing service delivery times, and improving the customer experience.”

Whether or not you agree with the plans, let’s at least consider their required components. They want to improve the customer experience through the use of technology. They want to gain customer feedback and use that for change. They want to have clear standards/expectations. They want to adopt best practices, streamline service processes, and reduce the demand for customer contacts.

These components are positive. They focus on customer satisfaction, data to drive decisions, efficiencies, and use of best practices. It would be nice if there were an employee/cultural component and an overriding Customer Service Vision, but we’ll take what we can get.

Review several of the plans, and ensure your organization has at least these basic components of a Customer Service Plan.

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Listen to our latest podcast episode of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/


Of Napoleon and University Retention…

Posted on April 25, 2012 in Business Advice, Education Please leave a comment

Apparently Napoleon and today’s higher education system have something in common…really.

According to Associate Provost for Curriculum Gregory Heileman from the University of New Mexico in the article ASUNM talks retention rates, “Student retention and graduation rates are similar to Napoleon’s march from Paris to Moscow in 1812. It started out with 400,000 soldiers but ended with only 10,000 soldiers.”

The point is – many students come in, but comparatively few graduate. Based on enrollment data from 2005-11, only 45% of students who had first enrolled in 2005 had graduated by 2011.

To resolve this, UNM plans to modify courses that have high failure rates to enable all students to “choose the pace of the course.” This teeters on the brink of lowering standards (or at least expectations) to make sure people keep moving through the system, but UNM assures that they “won’t let you move forward without knowing a concept.”

What else is interesting in the article is that the #1 cause of student loss if the cost of the education, but the main tactic being employed to address this is offering more extended pay plans.

It seems like UNM has decided not to focus on ways to build value but is instead trying to remove the near-term causes of pain (i.e., failing a class or having a higher short-term tuition payment). While these might concepts work to a point, they primarily support the philosophy of making things easier for the student as opposed to making the experience better or facilitating the student’s academic growth.

So let’s broaden this topic to ask a key question – What would you do if your customers were leaving because of an issue with a product or because of the product’s cost?

Would you look to build value or just extend payment terms? Would you look to make the experience better for the customer or remove their hassles? These are tough questions because a university which understands its role fully realizes it needs to grow the person (their willingness to take on challenges, be responsible, and hold themselves accountable) as it helps to build the student’s knowledge and abilities. Most other businesses aren’t trying to effect core changes in the makeup of their customers – such as making them more responsible or accountable.

So this is the approach that UNM is taking. What do you think of it?

Listen to our latest podcast episode of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


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