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Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

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Negate the Nervousness – 5/6/25

Posted on May 6, 2025 in Customer Service Tip of the Week Please leave a comment

The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in the process, and he didn’t know if he’d get a loan.  If the loan was approved, he was uncertain of the amount of funding he’d receive, the interest rate, by when/how he’d have to pay it back.

Then he met Marguerite.  She was the banker, and she didn’t know the customer, didn’t know the needs, didn’t know whether she could address the needs.  But Marguerite had her act together.  What she DID know was her approach to engaging a customer that walked through the doors.  She knew her paperwork, her policies, her procedures.

Marguerite understood – that despite dealing with data, facts, figures, money – she was also dealing with a human being.  She was also dealing with his emotions, and she could see the emotions – a mixture of anxiety and hope – written on his face.  She was also dealing with the understanding that – handled effectively – she could be starting a business relationship between the customer and the bank that could last a lifetime.

We’ve Been There, Done That – But the Customer Hasn’t

With new customers, there’s often apprehension.  There’s a fear of the unknown.  There’s uncertainty.  And if we can change the uncertainty to certainty, then we can convey hope, we can build rapport, we can help grow the customer’s confidence.

Marguerite could not convey certainty about the outcome, but she could convey certainty about the process.  She could describe the steps, note what had worked in the past with other clients, and share an attitude of interest, concern, and responsiveness.

Negate the nervousness.  Build customer confidence by creating some certainty.

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Have a Game Plan to Address Their Anxiety – 10/8/24

Posted on October 8, 2024 in Customer Service Tip of the Week Please leave a comment

It seems like we all get deliveries – whether it is UPS, USPS, FedEx, Amazon, the local courier, or all the above.  We order.  They deliver.  Or do they?

It’s times like these, when we’re expecting that package, that item that we’re looking forward to or need urgently or are just expecting, and it does not show on the doorstep.  We don’t get the confirmation e-mail.  We were told it’s coming and should have been delivered, but now we’re not so sure.

This is something that happens literally thousands of times a day.  And often, the customer’s response to the lack of delivery is to call.  They’re nervous about a delayed package.

So, how do you deal with those nerves, that customer anxiety?

Customers often mirror what they see or hear from the employee, so if you’re calm, there’s a better chance that they will be, too.  If your voice is quieter, if you speak more slowly, if you’re clear, there’s a chance they may respond in kind.

If you explain the tracking process and the reason for the delay (if known and appropriate), they understand why the delay is occurring and what is happening – facts/information help to combat anxiety.

When you provide a new expected delivery day or time and how this process will be handled, if you offer to check back with them to confirm receipt of the item being delivered, they will be able to envision a more positive outcome.  And the customer may feel reassured and appreciative of the expected follow-up.

When you get a call from a customer whose expectation wasn’t met, meet them with calmness, explain the situation with facts, let them know the upcoming process, and offer proactive follow-up.

Have a game plan to address their anxiety.

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Talk About Yourself to Build Customer Confidence – 4/16/24

Posted on April 16, 2024 in Customer Service Tip of the Week Please leave a comment

When you’re dealing with somebody who is anxious or nervous about a situation, a customer who feels like they don’t have much control, an individual who is unsure and uncertain, it’s important to put the customer at ease.  It’s important to build their comfort level.  It’s important to help them to become more confident by taking away the fear of the unknown.

One step in the technique that we use to train our clients for these situations involves employees talking about themselves.  If you’re the person they’re interacting with to help them with their concern, it helps their confidence that things will get resolved if they become confident in you.  So, after listening to them and asking them questions about their situation, convey your understanding of their situation back to them so that they feel like you are understanding what they need.

Then…talk about yourself:

  • I’ve been working here for 10 years now, and I’m very familiar with the different types of solutions that will help you in this situation.
  • I’ve worked with several other clients over the last 12 months who had similar needs, so I’m confident we’ll be able to help you.
  • We’ve helped other customers with similar circumstances, so we definitely have some options for you to consider.
  • When I heard your story, it immediately reminded me of some other customers that we’ve helped through this process.
  • I can definitely help you with that. I’ve got a lot of experience in this particular area, so let’s talk about what we can do for you.

 
Customer service is all about serving others, conveying our understanding of others, showing some empathy.  But sometimes the best way to serve others – when they are anxious or nervous about something – is to find ways for them to feel more comfortable, become more confident.

Talk About Yourself to Build Customer Confidence.

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