incentive | Customer Service Solutions, Inc.

A Story of Willie and Aubrey - 2/8/22


The gift shop was a great experience!  Aubrey had bought items online from the shop for years, but she had never stepped foot in the store itself.  However, when travel plans took her on a trip to new surroundings, she took time out of her day to go to Read more

It Matters Who You Know - 2/1/22


The season ticket account holder has an issue, but he’s not too concerned about it:  I’m going to call my guy, and he’ll take care of it. The patient is confused about their bill.  The family member says: I know someone who can help. The husband discovers a problem in the Read more

Put an End to 1-Star Ratings - 1/25/22


If you ever had service performed on your car, I would not doubt it if you received the immediate e-mail asking for that 5-star rating. They want the big ratings because that makes them look good, and to get the big average rating you have to avoid the 1-Star Read more

Signs of Service Recovery Situations - 1/18/22


As we continue the slow trend of more and more customer interactions becoming in-person again, we need to remember those signs that we’re about to enter one of THOSE conversations.  It can typically take only 5-10 seconds to realize this is going to be a high-risk situation with the Read more

In Survey Development, Think in Reverse - 1/11/22


We often meet with clients interested in conducting a survey, and when we discuss the project, many clients come with questions in-hand.  They are interested, curious, even excited sometimes about the possibility of tapping into the voice of the customer! And when we review their questions and start to see Read more

Foster Positive Feelings - 1/4/22


I bet a lot of you all are like me - when you’re asked to share your feelings, it’s not always something that feels comfortable.  It obviously depends on the situation and who’s asking you to share your feelings.  So, many of us might hesitate in sharing our feelings. However, Read more

How to Make the Situation Right - 12/28/21


The manager in the field office felt that - when problems arose with customers - the company didn’t do an especially good job of responding effectively.  He felt like this was hurting customer renewals of annual service agreements.  The company developed many customer service and retention initiatives with little Read more

2021 Holiday Poem - 12/21/21


Breathe and rest and relax and rejuvenate. Close the eyes, and fill the lungs. Take a break, and be with friends. This is a time to begin. Renaissance is called a rebirth. Birth can bring new life. Life gives opportunity for living. Living gives opportunity for joy. We have so many outside factors, So many things that tug Read more

“I’m Sorry” Doesn’t Mean “I’m Guilty” - 12/14/21


Individuals and organizations mess up; that’s part of life… They told me that they were going to be at my home at a certain time; they were REALLY late.  The customer service representative said they would get a message to a co-worker, and the co-worker would call me back; I Read more

Apply Selfless Service - 12/7/21


Andrea had worked in human resources for years, and the company decided that it wanted to hire employees who were more customer service-oriented, regardless of the position.  After making that decision, they added some creative questions to the interview process. One of the most interesting questions that Andrea had to Read more

Round 1 – Sales v. Service – Ding, Ding! – 6/18/13 TOW

Posted on in Customer Service Tip of the Week Please leave a comment

They worked as a team…an individualized dysfunctional team. Let me know if you ever heard a story like this before.

Darla was just about the greatest sales rep ever. She could take someone from suspect to prospect to client literally in a matter of a few minutes or 2-3 conversations. Steven was the consummate professional when it came to customer service and client retention. He thrived in those 1-on-1 moments of truth, and he was strategic enough to nurture and grow relationships over time.

Darla and Steven hated each other. It wasn’t love-hate; it was more like respectful hate-hate. The way the business was organized, the sales rep made the sale, and then they’d turn the account over to service from that point forward. Darla only got commission off the initial sale, and she didn’t think that was fair since the organization earned thousands of dollars a year off renewals of contracts. She would actually earn more money if the client would cancel every year and sign a new contract with her the next day. “Why don’t I get compensated for future contracts that I started for the company?”, Darla would think.

Steven got evaluated and compensated on renewals, but he was always upset because Sales never obtained or shared the kind of information he needed to retain the new client, so he was essentially starting from scratch in relationship building with every new client. “Why can’t Sales think of anyone but themselves when they get a new client?”, Steven often wondered.

Darla and Steven were so good at what they did individually that they saw the shortcomings of the other very clearly.

This all-too-true story is about siloed organizations and misaligned incentives. If you want the organization to succeed, you have to incent staff to do what’s best for the long-term benefit of the customer and the WHOLE company – not just their own division or department.

Look at your incentives. Do they promote the department or the company? Do they focus on the short-term or long-term?

Ensure departments know how they impact each other – how their “output” is their co-worker’s “input.” Then incent long-term success.

 







Service or a Perk – Pick 1

Posted on in Business Advice, Sports Please leave a comment

“Service, Price, or Quality – Pick any 2.”

A sign with that statement used to hang in my dry cleaners years ago – luckily, it was a joke. They’re pretty good at all 3!

But that statement hasn’t died; a recent article in Moneywise essentially had a revised version of the statement – “Service or a Perk – Pick 1.”

The article references a survey with the following finding: “Almost half (49%) of consumers would change banks because of bad customer service – more than twice the number (22%) of people who would change providers because of rewards and incentives.” Now you may be thinking of an incentive from a bank being a stereotypical “toaster,” but different organizations have different definitions of incentive, reward, or perk.

We work with lots of organizations that focus on perks, particularly professional sports organizations. And many of them are constantly looking to expand their offering of benefits to season ticket holders (STHs) to impact renewals for the next season. But instead of assuming perks drive retention, we often survey (or tell our clients to survey) STHs and ask them directly – how much impact does “X” have on your likelihood to renew?

Now “X” could be “Direction of the Team” or “My Relationship with My Account Representative” or “Perk A” or “Benefit B.”

But don’t make assumptions; ask the customers what drives their retention and renewals, and then act on that information. Remember, Perks/Benefits can cost a LOT of money, so don’t spend it unless you have to do so.

So when you’re determining what perks and benefits to provide, first ask your customers if those items really drive retention.

Listen to our Pro Sports episode of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/2011/10/11/stepping-up-service-3-customer-service-in-professional-sport.html

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/