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How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Get Your Customers to Brag, Not Bolt - 4/8/25


Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure. You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your Read more

Narrow Your Focus to Seek Excellence - 4/1/25


You’ve probably heard companies use phrases such as: “We want to go from being good to great.”  Maybe they’ve said: “We strive for perfection, and although we’ll never reach perfection, maybe we can achieve excellence along the way.” These organizations find some kind of a catch phrase or slogan, but Read more

Avoid the Unfriendly Ghost - 3/25/25


Last week we talked about the qualities of “PERKI Customer Service,” essentially what attitudes and actions are characteristics of those who provide great customer service.  This week, let’s take the opposite approach.  What are some of the mistakes that people make?  Maybe these are mistakes of omission or commission; Read more

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A Great 2-Minute E-mail – 8/23/22

Posted on August 23, 2022 in Customer Service Tip of the Week Please leave a comment

I know.  You probably get e-mails all the time from customers griping about some aspect of your organization or their experience.  You’ve got too much to do and too little time to do it.  I could not begin to tell you how many times I’ve been told by staff and managers in Service Excellence Training that they just have too many emails and voicemails to respond to customers.

That may be the case, and maybe the root cause of all those messages is a bad experience, understaffing, or poor processes and communications.  So, there is a need to get at the root causes to drive down those large numbers of unwanted customer complaints.

But it doesn’t take 30 minutes to send a good e-mail.  It doesn’t even take 10 minutes to craft the perfect response.  In most cases, you can easily create a great e-mail in less than 2 minutes.

The client had been coming to the venue for events for years, and something had changed. Certain gates were closed that had once been open.  Handicap access was different than it had been in the past.  They were a long-time customer, and this change was a frustration.  Here’s the employee’s response:

Hi John,

Thank you for your feedback, and I’m sorry about the difficulties accessing the venue.  I will make note of your concern and see if we can come up with a solution.  

For some background as to why we changed from Gate B to Gate C for the event, our Gate C is closest to the wheelchair ramp.  We wanted to make sure folks have the easiest access to the ramp.  I’m sorry we didn’t communicate about the change well-enough prior to the event.  I’ll follow-up with you prior to the next event with an update.

Thank you again,

Mary

There’s personalization, empathy, apology, commitment to action, explaining why without making excuses, taking ownership, and closing with appreciation and personalization – all in about 100 words…and under 2 minutes.  This is far better than no response, and far better than most e-mails consumers receive these days.

The next time you feel you have too much going on to respond to e-mails, do what’s right and help the customer feel valued.  Try to be great…in under 2 minutes.

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When They Want to Talk to Your Boss – 8/16/22

Posted on August 16, 2022 in Customer Service Tip of the Week Please leave a comment

“I want to talk to your supervisor.”

That’s their opening salvo.  Before you can hardly finish your greeting, the customer is asking for your boss.  This is done by a customer who has tried to get an issue resolved, and it hasn’t worked, so they want to go to somebody with more authority.  Also, some customers just immediately go to the supervisor and don’t even give the employee the chance to address the need.

Why Pause before You Transfer

Before you do the immediate handoff, we suggest that you go through a couple quick steps.  Why?  Because you may be able to help this person.  You could save the customer time by them not having to leave a voicemail for someone who is unavailable at that moment.  You could save them the hassle of being transferred or having to talk to multiple additional people.  And you could save your co-workers the time of having to deal with something that may be unnecessary to run by them, particularly if there’s little information shared on the situation.

What Process to Use

Here’s how to handle these situations:

  • Assure the customer that you want to help and you can help, whether that help means getting them to the supervisor or the person over that particular area. Let them know that you’re wanting to help, and you’re happy to set up that conversation.
  • Clarify the situation. Ask them: Just to make sure I understand the situation… or To make sure I send you to the right person… or To ensure you get your need addressed in the best way possible…  Then ask for a few details.  By clarifying the situation, you’re determining if you can help, you’re confirming to whom to send the customer, and you’re enabling yourself to provide background information to the supervisor.
  • Offer to address the need yourself, if possible. This could result in your actually fixing the issue or providing the information.  It could involve your acting on their behalf to engage the supervisor and get back to the customer.
  • Take the Next Step. This is when you let them know what you’re about to do next and when you’re going to do it, whether it is resolving the issue, operating on their behalf, or going ahead and connecting them with the person to best meet their needs.

 
When they want to talk to your supervisor, Assure, Clarify, Offer, and Take the Next Step to make sure that issues get addressed in the best manner possible for the customer, the co-worker, and the company.

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When Passive Voice is a Good Thing – 8/9/22

Posted on August 9, 2022 in Customer Service Tip of the Week Please leave a comment

It’s all your fault, Mr. Customer!

We may want to shout it from the rooftops, but other than venting and absolving ourselves of guilt, this wouldn’t help much in the grand scheme of things.

We have a customer sitting in front of us or on the phone, and maybe they are to blame, but by blaming them, we are often whipping the emotions up.  And when we’re dealing with service recovery, we want to bring the emotions down.  We can waste a lot of time and energy dealing with emotions and never getting to a solution, so we want to find ways to deal with issues without focusing on blame.

Avoiding the You

Avoiding discussions of blame requires that we avoid discussions of You.  At a high level, we basically try to avoid the Who, and focus on the What and the When.  We literally talk about the issue, what happened, when did it happen, how did things occur.  We spend enough time on the issue only to understand the direction to go with the solution.

And with the solution, again, we focus on the What and the When, the How, and – sometimes – the Who.

So how do we avoid talking about who caused the issue?  Sometimes it’s very easy – just talk about what steps were taken without saying who took those steps.  We literally avoid the word You, and we actually use a little passive voice (When this happened… or This occurred after…).  Those are softer ways to describe an occurrence than You did this… You caused this… This problem was created by you.

Getting to the Solution

Again, we want to understand the issue well enough to get to the solution, but we don’t want to be mired in the emotion.  Sometimes it pays not to focus on who is right and who is wrong.  Instead, we need to focus on getting to the right solution as quickly as possible.

The next time you find yourself in one of these service recovery situations and the customer’s clearly in the wrong, focus on the issue and solution, and try to avoid assigning blame.

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