proactive | Customer Service Solutions, Inc. - Page 11

Address the Expectations that Were Set - 8/26/25


Before the caller ever got to Marco – the customer service representative, the customer had been working with the company for months.  They had read the marketing brochures, had a conversation with a sales rep, reviewed the new customer information on the website, and read all the information e-mailed Read more

When Technology Fails the Customer - 8/19/25


Technology is a wonderful thing…until it isn’t.  The website is down, the mobile app won’t work, the system keeps kicking them out of their account, or they received a spoofing phone call supposedly from your department. If you’ve ever been manning the phones or managing the department inbox, you know Read more

The Misunderstood Physician - 8/12/25


I was speaking with one of my personal physicians years ago, and when we were talking about my work – particularly customer satisfaction research - he started talking about online physician ratings.  He lamented that a few low ratings were dinging his overall score.  Then he shared that the Read more

Uncover Silent Concerns - 8/5/25


One of the customer service statistics we have quoted many times over the years is:  For every complaint you do hear, there could be 26 other customer issues that you don’t hear. And when we bring up that statistic, we bring it up because we want to make sure companies Read more

Talk Yourself Up to Take Down Their Anxiety - 7/29/25


I believe that most customer service people are pretty humble, so I’m not asking you to lose your humility.  But I do have one ask of you… When that customer is anxious or nervous, when they fear the future because the future is unknown or it could be laced with Read more

Use Little Acts to Make a Big Impact - 7/22/25


A WOW Experience is not always one instance, one act that blows away the customer.  It’s not always an over-the-top-the-employee-saved-the-day act of brilliance.  Sometimes a WOW is the sum total of a series of little things that others don’t do – those actions that differentiate you from others.  The Read more

Avoid Some Stress by Addressing Issues Quickly - 7/15/25


It’s good customer service to resolve issues quickly.  The customer sees the light at the end of the tunnel.  They more quickly bring their anxiety and stress, their negative emotions down.  And they more quickly get to a solution. But this tip is not about them.  This tip is about Read more

Better Customer Service through Better Teamwork - 7/8/25


We spend so much time talking about what great customer service looks like in those 1-on-1 Moments of Truth, that we often neglect to discuss what goes on inside the company that leads to those great moments.  We’ve talked about customer handoffs within an organization, but what does a Read more

Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Avoid Hearing Only Complaints – 2/7/17

Posted on in Customer Service Tip of the Week Please leave a comment


I was meeting with a client’s leadership team recently, and we had some interesting conversations about how to measure customer satisfaction. While most in the room wanted to measure with – well…measures – one of the executives preferred to rely on subjective information – was she receiving complaints? Was she hearing from “Raving Fans” of her departments?

The problem that many in the room had to the subjective approach was this – her department was an internal service department. In other words, her department served employees, not the consumer. How many employees are going to go out of their way to rave about Human Resources? To pick up the phone and call the IT department to say “you guys are great!” To write a personal note to Finance singing their praises? The answer – not many. Few unsolicited praises come, but often unsolicited complaints can arise.

The group decided there needed to be a mix of the objective and subjective feedback. It was clear how to get to the objective feedback through surveys, but how do they get the subjective?

The answer is in the approach. When one relies on the “Unsolicited” feedback, you’ll tend to subject yourself to hearing mostly negatives, particularly if you’re an internal service department or an organization with some sort of regulatory function (like many local governments).

To get the subjective customer input, solicit. In the one-on-one contacts, ask “How was your experience in working with us today?” or “Did we address your need?” or “Did this visit meet your expectation?”

More strategically – as an organization – determine how to systematically get that subjective feedback. Hold routine customer focus groups. Have an advisory council of top customers. Have “coffee with our director” sessions. Hold the occasional customer Town Hall. Make rounds with customers for 1-on-1 meetings on a routine cycle.

Find ways to solicit the subjective feedback.

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Every Moment is an Opportunity – 1/24/17

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It’s a “Moment of Truth.” That’s a phrase used in customer service to typically describe when we’re one-on-one with the customer, and how we react or respond or engage the customer in that situation is make or break.

Do we build a relationship through our actions or tear it down? Do we engender loyalty or drive the customer away? Do we create “Raving Fans,” or do we develop detractors?

When we view that “Moment of Truth” phrase in these terms, it can seem ominous. It can create pressure. It can cause us to focus on “not doing something wrong” in that moment, causing you to hold back or do little proactively.

To help us get in a Success Mindset, let’s view every one of these moments as an opportunity:

  • It’s a chance to get customers to love your organization.
  • It’s a situation that could create positive word-of-mouth.
  • It’s a chance for you to convey you care about someone.
  • It’s an opportunity to make someone smile.
  • It’s a moment that will set your business above competitors in the mind of this individual.
  • It’s a chance to help this person to feel valued.
  • It’s one of those moments where we can flip anger to appreciation.
  • Instead of “making a sale,” it’s an opportunity to “make a customer.”

 
Don’t let the importance of the customer service Moments of Truth overwhelm you and cause you to hold back.

View every moment as an opportunity.

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Rapport in 90 Seconds – 1/17/17

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Sometimes we’re meeting the customer for the first time. It’s going to be a brief conversation, but we still want them to end the conversation feeling valued, comfortable, and confident – we want them to have a great experience.

Maybe there’s not enough time to establish a relationship, especially if you only have 90 seconds with the customer. So how can you at least establish a healthy rapport?

First, initiate and greet. Go to them, if possible, to initiate the conversation. Let them know you’re available and happy to help. Greet with some energy (not overbearing, but definitely not flat). Focus on them, and be friendly/courteous.

Second, make it all about them. Ask about their interest, their issue, need, or goal. Asking puts the focus on what’s important to them, making them feel important and valued. Restate your understanding to convey their situation is understood, and make it conversational – flowing dialogue is often key to rapport-building.

Third, share a little about you. It’s all about them, so what they need to know about you is that which makes them feel valued, comfortable, and confident. Valued – how what you do addresses their need. Comfortable – use your name to personalize. Confident – convey that you’ve helped others in similar situations.

Finally, let non-verbal factors communicate for you. Ensure that your body language and tone of voice back up what you’re trying to accomplish with your words. Engage with the body language, expressions, and tone in a manner that conveys you’re focused on them, empathetic, positive, and service-oriented.

Regardless of how much time you have with the customer, communicate in such a way as to engender positive feelings about you and your organization.

Establish rapport in 90 seconds.

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