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Be Amazing - 4/23/24


Watching Michael Jordan steal a pass and then dunk a basketball is amazing.  Taking a rocket to the moon is amazing.  The taste of my mom’s homemade beef soup is amazing. We all have our personal examples of what is amazing.  Usually, it’s something that we cannot comprehend, that we Read more

Talk About Yourself to Build Customer Confidence - 4/16/24


When you’re dealing with somebody who is anxious or nervous about a situation, a customer who feels like they don’t have much control, an individual who is unsure and uncertain, it’s important to put the customer at ease.  It’s important to build their comfort level.  It’s important to help Read more

The Proven Value in What You Do - 4/9/24


Forbes wrote an article last year based on a compilation of the results of research on customer service and the customer experience; it was titled:  100 Customer Experience Stats For 2023. In reading the article, you’ll note that many of these key research findings are about you – the value Read more

A Tale of Two Texts - 4/2/24


Having to get allergy shots once a week is never fun, and for Janet, it became an even bigger frustration. She had the shots typically scheduled on Tuesday around 10:30 in the morning, figuring she would avoid the morning rush as well as the lunch rush by going mid-morning.  However, Read more

The Secret Sauce for Great Customer Service - 3/26/24


I was working with the League Office for a major American sport several years back, and one of the executives asked me to describe our Secret Sauce that helped our clients improve the fan experience and customer retention.  I gave him a sense of what makes us unique and Read more

The Miracle of an Apology - 3/19/24


Unfortunate but true story… The manager basically lost his mind.  He terminated his employee on the spot.  She had told the customer that there was going to be a delay in the shipment.  The employee called up the customer ahead of time to let the customer know what was about Read more

It’s Not About the 5-Minute Wait - 3/12/24


Robert went into his supervisor’s office to update her on a situation at the payment desk.  Robert said that a customer was about fourth or fifth in line, waiting to be served, and the customer was complaining loudly about the wait.  He was there to make a property tax Read more

Lessons from the Greats - 3/5/24


I was recently facilitating a workshop on the customer experience, and I made the point that it’s usually beneficial to look at your personal life for great experiences; identify what really resonates with you in a positive way in order to uncover ideas to improve your own customer service. So, Read more

The Empathy Roadmap - 2/27/24


For some people, empathy comes naturally.  There’s an innate desire to learn about the other person and to sincerely convey that sense of interest and caring.  But for many of us, sometimes it helps to have a communication plan.  It helps to know what to do in order to Read more

“You’re the Boss” - 2/20/24


Terrence is excellent at what he does.  From a technical standpoint, he knows how to keep the facility clean.  He’s the lead custodian, and he knows that keeping things straight does not necessarily mean keeping things sanitary.  He knows what chemicals to use and not to use, how to Read more

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A Tale of Two Letters

Posted on August 31, 2010 in Business Advice Please leave a comment

I received 2 letters in the mail. Letter #1 had been run off of an old black and white copier onto low grade copy paper. Letter #2 had been printed onto color letterhead, bright white paper.

Letter #1 is two pages. Letter #2 is one page.

Letter #1 had an offer for a free thermostat with a new system; the free offer was buried on the last sentence of page two. Letter #2 had a separate insert exclusively dealing with a dollar discount on the next service.

Which company is winning so far?

The top of Letter #1 read, “how you can save $989 with the purchase of a new advanced, energy saving air conditioning system while reducing your electric bills. Plus, I’ll show you how to add a furnace and save an additional $534. Dear Friend, Your old air conditioning system is wasting your money every single month.”

The top of Letter #2 read, “June 8, Ed Gagnon, Address, Dear Friend, Thank you for choosing [Company Name] for your air conditioning and heating needs. I appreciate your recent business and I personally want to welcome you as our newest customer.”

Yes, you’re right. Letter #1 is a generic marketing letter poorly done. Letter #2 is a follow-up letter to business already received by the company to a new customer. It’s well-done.

Both letters arrived on the same day. Both were from the same company.

This is an example of how one company can get it so right and so wrong at the same time. Letter #1 is generic, does not grab your attention, is not personalized, does not focus you on a message, and was received with no follow-up. Letter #2 is personalized, professional, personally signed by the owner, concise, and a good relationship-builder. Not only are the two letters contrasts in effectiveness, but at least one is a waste!

With Letter #2, there is no need for Letter #1. But this is the proverbial “left hand not knowing what the right hand is doing.” Marketing and customer service did not communicate, and marketing wastes its money, the customer’s time, and some credibility with the customer by sending its mailing to an existing customer.

Surely this company’s marketing department could learn from its customer service area how to market more personally. And surely both areas could communicate better.

Don’t waste your money, your customer’s time, and your credibility due to poor internal communication.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/

Check out our new customer service book at http://www.amigreatat.com/


A Day at the DMV

Posted on August 24, 2010 in Business Advice, Government Please leave a comment

The thrill of victory…the agony of the DMV.

For the first time in 5 years, I had to get a new driver’s license. Being out of practice at this activity, I got to the DMV office right when it opened – a colossal error! With this being the best day of the week on my schedule to get the driver’s license renewed, when I arrived at 8:00 a.m., there were already close to 100 people in line; unfortunately, my schedule wouldn’t let me leave.

If patience is a virtue, then there were hundreds of very virtuous people experiencing the DMV today.

But why the wait?

Too few employees for the number of customers. Too few offices for a city the population of Charlotte, NC. Too many steps in the process. Patrons not educated on the best day-of-week or time-of-day, how they needed to prepare for the visit to the office. I could go on and on.

I stood outside for nearly 2.5 hours, entering the office just before 10:30 a.m. When my number was finally called 30 minutes later, it took about 4-5 minutes to do the test. Then I had to wait again for my picture. I left the office at 11:15 a.m. So I had over 3 hours of wait time for about 7 minutes of activity.

What’s worse is that I was just renewing. There were 30+ people who entered the office before me who were getting a permit or a new license, at least 25 of which were still there when I left.

We can all learn from our experiences – good and bad. Learn from my experience to reduce steps in a process, staff appropriately, educate customers in advance, and create fast-track processes for people with minor needs.

Learn from my nearly half-day at the DMV.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/

Check out our new customer service book at http://www.amigreatat.com/


Are Your People and Processes Stressed?

Posted on August 5, 2010 in Business Advice, Education Please leave a comment

Growing too fast? That is actually a problem some organizations are having. Even in this tough economy, community colleges, for example, are busting at the seams.

With unemployment high, getting low-cost, high quality targeted education is in more demand than in any time in recent memory. But just like throwing a baseball as fast as possible can highlight flaws in a pitcher’s delivery or swinging a golf club as fast as you can highlights flaws in the swing, so does having tremendous student demand highlight operational flaws for community colleges.

We were recently contacted by a community college which is engaging us to mystery shop their registration and financial aid processes. Their concern is that their processes and people are being pushed by the new volumes, and they’re also concerned about the customer experience that results. What are employee attitudes like? Are staff patient or rushed? How long are the waits, and how does the organization manage waits? Are there unnecessary delays and paperwork in the process? How many steps are in the processes, and how long do they take?

There are many questions to answer – questions that become more and more important as organizations’ people and processes are stretched to the limit.

Where are your people and processes stretched too far? Maybe it’s not because you’re growing too fast; in this economy, maybe it’s because you’re trying to do more and more with less and less.

Find out if this new normal in today’s economy has created a new experience for your customers.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/

Check out our new customer service book at http://www.amigreatat.com/


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