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Acting on the Guiding Principles for Great Customer Service - 11/19/24


In last week’s tip, we shared 5 Guiding Principles for Great Customer Service.  This week, let’s address what “taking action” looks like on those key principles.  If last week was about what to do and WHY, this week is about the HOW. Engage with Interest: To engage with interest, proactively Read more

Guiding Principles for Great Customer Service - 11/12/24


It’s hard to know every procedure, every policy, every technique possible to handle every situation correctly.  After all, maybe our procedures are standard, but our customers are not.  Maybe our policies stay pretty consistent, but our customers’ needs and issues, their attitudes and actions can change from customer to Read more

From a Simple Question to an Exceptional Experience - 11/5/24


Phyllis loves her job.  It’s not just because she loves being a customer service representative, not just because she really likes her co-workers, and not just because she enjoys her company.  It’s because she really appreciates her customers, as well. A customer had ordered a register book off the company Read more

Fix One Problem without Creating Another - 10/29/24


If you’ve ever had an issue with your dishwasher, this will sound familiar.  I’ve dealt with so many dishwashers over the years, and they always seem to have some kind of an issue.  Maybe it’s because of the mix of water and technology, but for whatever reason, these never Read more

Delight Your Customers - 10/22/24


Buddy the Bug Man was different.  His company was new, and the only reason why Janet tried him out was that the service she had used for years just wasn’t working.  Whether it was mosquitoes in the yard, ants in the kitchen, or cockroaches flying through on their way Read more

A More Complete Definition of Responsiveness - 10/15/24


I was purchasing something recently that was being custom-developed.  At one point, the company’s employee and I had a good 20 e-mails going back and forth - 10 from each of us.  Unfortunately, I broke my own rule, and I did not pick up the phone after 2 or Read more

Have a Game Plan to Address Their Anxiety - 10/8/24


It seems like we all get deliveries - whether it is UPS, USPS, FedEx, Amazon, the local courier, or all the above.  We order.  They deliver.  Or do they? It’s times like these, when we’re expecting that package, that item that we’re looking forward to or need urgently or are Read more

How Persistence Saved the Day - 10/1/24


Sherrie saw the customer walk into her store holding his cell phone, and Sherrie immediately knew that was William.  She had spoken to William on the phone about an hour ago, he said he would be at Sherrie’s cell phone store in less than an hour, and there he Read more

Notice the Little Changes - 9/24/24


“My, how times have changed.” Yes, times have changed.  As a matter of fact, one of the biggest reasons why an organization’s customer service deteriorates is that times have changed…customers have changed…and the company has not… If we think about customer service delivery today v. decades ago, changes in technology alone Read more

Don’t Hurry…Be Quick - 9/17/24


No, this is not a take off on the Bobby McFerrin song:  Don’t Worry Be Happy. It’s actually a take off on the John Wooden quote:  Be quick, but don’t hurry. When I read Wooden’s book with this title, I liked the concept, and not just because John Wooden was a Read more

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Turn the Basic into the Remarkable – 9/26/17

Posted on September 26, 2017 in Customer Service Tip of the Week Please leave a comment


When asked about my experience at an event, sometimes I’ll use the phrase “I can’t think of anything remarkable.” I came, I experienced, and I left. There was nothing worth remarking about relating to the experience.

Where experiences become remarkable is the place where something happened beyond the basic, beyond expectations.

The football game wasn’t remarkable (9-6 field goal battle – yawn), but let me tell you about the “rock star parking” I got! Dave, my account manager, hooked me up with this VIP parking.

The clinical care I received was good, but there was this one tech named Sandy who was so funny! I’ve never had so much fun getting my blood drawn!

I had an electrical inspector with the County come to my house, and he was great! Mark was not only quick, but he told me several things about how the electricity flows within the house and new technology trends coming out – learning about all that stuff was cool!

In every example above, the “product” (the game, the clinical care, the inspection) were delivered and were okay. But it was how they were delivered, the personalized aspect of the delivery, the special steps taken, the speed, the education associated with the product that make it worthy of a remark – what made it remarkable.

Maybe you’re in a job where you deliver the same information or product all day long. However, that doesn’t mean the experience that your customer has should be unremarkable.

Consider ways to go beyond expectations. It could be associated with a resource or benefit that you could share with the customer. It could be with how you engage, establish rapport, and converse with the customer. It could relate to what education you impart on the customer.

Whatever it is – find a way to deliver an experience that makes the most basic product a pleasure to receive.

Turn the Basic into the Remarkable.

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Predict, Prioritize, and Personalize – 9/12/17

Posted on September 12, 2017 in Customer Service Tip of the Week Please leave a comment

Many sports organizations are overly marketing-driven, so they’re typically much more focused on major marketing initiatives/programs than the 1-on-1 relationship-development approach we promote. So when we work with Sports clients, we’re often asked why we use research to do so much analysis on individual fans. Here are 3 key reasons we offer:

  • Predict – Sales to and return/renewal of existing fans typically result in 70%-90% of a sports team’s ticket revenue annually, so we use our CSS Renew+ analysis to predict the renewal likelihood for every existing fan. This prediction enables teams to know who’s most likely to renew, who’s on the fence, and who’s least likely to return. This leads to the next reason.
  • Prioritize – When you know who’s most likely to return, you can prioritize them for upsell/cross-sell efforts. When you know the customers who are on the fence, you can prioritize them for service recovery or retention efforts. When you know who has little-to-no chance of returning, you know with whom to spend little time – these fans may get the e-mail instead of the personal call or visit.
  • Personalize – When we perform analysis of the client base, it typically occurs after we’ve conducted a fan survey, so we’ve gathered tremendous intelligence on the individual fan. Instead of the follow-up to the prioritization activity being thousands of generic e-mails being sent, the follow-up involves a call to the customer named Marty that references how he likes to take his family to games and what other kid/family activities are available. The follow-up involves addressing Claudia’s concern with traffic and parking, noting actions the organization is taking to relieve those concerns. And the call to Chris includes following up on the interest he conveyed in the survey for more tickets for his small business.

 
If you’re trying to uncover the reasons to research and analyze information on individual clients, remember these 3 key words.

Predict, Prioritize, and Personalize.

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Build their Confidence in You – 8/22/17

Posted on August 22, 2017 in Customer Service Tip of the Week Please leave a comment


The service and retention rep was getting quite a rep! Although Jessie had only been with this sports franchise for 10 months, she was continually getting unsolicited praises from her season ticket holders. They were e-mailing her boss, sending positive letters to other team executives, and sending her cards as thank you’s.

And while all that was great, her manager hadn’t been overly curious about why she was receiving all the accolades. The tipping point for him was when the annual seat selection and renewal process came around for the first time for Jessie, and her boss noticed something staggering. Although other representatives were averaging only 35% renewals of FIRST-YEAR season ticket holders and none surpassed 50%, Jessie was already over 80% renewals, and there was a month left before the deadline.

Her boss saw success – and the dollars she was generating – and he wanted to know how she was doing it.

“I’m not certain,” said Jessie. “They come in a little uneasy about the process of renewal, the commitment, the risk of changing seats or adding seats or upgrading seats – just like with the other reps’ accounts. I guess that the one thing I notice is that when my clients leave, they’re confident. They know what to do and how to do it; they know the benefits; they know what they’re going to get; they know they can trust me, so they’re comfortable, too.”

Jessie’s manager had always preached the importance of building emotion to make a sale or renewal, but Jessie’s approach was to breed confidence and comfort. She would listen to the account holder, understand their needs, and show her understanding of their concerns and apprehension.

She would explain the processes in clear and simple steps, and she’d explain how she’d helped many other clients through the decision-making steps and renewal processes successfully time and time again.

Jessie was credible, she painted a vivid picture of success, and instead of trying to create positive emotion, she eliminated negative emotions – the roadblocks to decisions. Instead of dominating the discussion, she listened and built the customer’s confidence.

Sometimes the best customer service you can provide doesn’t require you to provide anything. The best customer service is delivered when you take away the fears and anxieties of the customer and build their confidence.

To deliver great customer service, build their confidence in you.

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