value | Customer Service Solutions, Inc.

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Talk About Yourself to Build Customer Confidence 4/16/24

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When you’re dealing with somebody who is anxious or nervous about a situation, a customer who feels like they don’t have much control, an individual who is unsure and uncertain, it’s important to put the customer at ease.  It’s important to build their comfort level.  It’s important to help them to become more confident by taking away the fear of the unknown.

One step in the technique that we use to train our clients for these situations involves employees talking about themselves.  If you’re the person they’re interacting with to help them with their concern, it helps their confidence that things will get resolved if they become confident in you.  So, after listening to them and asking them questions about their situation, convey your understanding of their situation back to them so that they feel like you are understanding what they need.

Then…talk about yourself:

  • I’ve been working here for 10 years now, and I’m very familiar with the different types of solutions that will help you in this situation.
  • I’ve worked with several other clients over the last 12 months who had similar needs, so I’m confident we’ll be able to help you.
  • We’ve helped other customers with similar circumstances, so we definitely have some options for you to consider.
  • When I heard your story, it immediately reminded me of some other customers that we’ve helped through this process.
  • I can definitely help you with that. I’ve got a lot of experience in this particular area, so let’s talk about what we can do for you.

 
Customer service is all about serving others, conveying our understanding of others, showing some empathy.  But sometimes the best way to serve others – when they are anxious or nervous about something – is to find ways for them to feel more comfortable, become more confident.

Talk About Yourself to Build Customer Confidence.

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The Proven Value in What You Do 4/9/24

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Forbes wrote an article last year based on a compilation of the results of research on customer service and the customer experience; it was titled:  100 Customer Experience Stats For 2023.

In reading the article, you’ll note that many of these key research findings are about you – the value you provide to the organization through the customer service and great experience you provide to others.  Here are a few examples:

  • 87% of customers actively avoid buying from brands they don’t trust. You help to build the customer’s trust of your organization.
  • 60% of leaders say customer service improves customer retention. You help to retain customers.
  • 64% of leaders say customer service has a positive impact on their company’s growth. You help your organization grow.
  • 81% of customers say a positive customer service experience increases the chances of them making another purchase. You’re helping to generate repeat business.
  • In 2022, only 3% of U.S. companies were customer-obsessed, a decrease of 7% from 2021. By caring about the customer, you’re helping your organization differentiate itself from others.
  • 39% of consumers have less patience today than they did before the pandemic. You’re dealing with impatient customers so your bosses won’t have to.
  • 86% of consumers say showing empathy is powerful in building a strong relationship with the brand. When you show empathy, you’re helping the company to engender loyalty.

 
There is true value in what you do, not just to the customer, but to your organization, as well.

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Thanks for Reading 8/1/23

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My company, Customer Service Solutions, Inc., just celebrated our 25th Anniversary!  We love the work we do for our clients, and we definitely love our clients.  We’ve developed many friendships over the years, and we’ve tried to provide consistently high quality and personal support for whatever may be their particular goals or needs or issues.

For about 24 of those 25 years, we’ve written these tips of the week.  So, thank you for being a Tip fan, and Thank You for Reading!

CSS conducts a lot of research for our clients, and among all the different types of research we provide, we’ve conducted well over 1,000 surveys.

Sometimes these are web-based surveys where – in lieu of or in addition to completing the survey – the customer or account holder will e-mail us directly, since we’re the survey administrator.

If they have a question or a need or an issue to be addressed, we always reply.  It’s amazing how many times that survey respondent replies to our reply by saying: Thanks for reading! By saying: I can’t believe somebody actually responded. By saying: Thanks for taking my issue seriously.

It’s interesting that the customer is showing appreciation just for somebody reading their message.  Just for getting a response.  Just for feeling like they are being heard.

It’s amazing how simply responding – simply allowing people to feel heard – has a tremendous impact on how the customer feels.  And as Maya Angelou once said:  People will forget what you did, but people will never forget how you made them feel.

And it makes me feel great that you all have read all these tips, and hopefully they’ve helped you a little bit over the years.

Thanks for Reading!

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