loyalty | Customer Service Solutions, Inc.

Caring Goes Beyond Competence - 11/30/21


April went to get some routine car maintenance done at the local service center.  When they finished the oil change, she paid for the service, got her keys, went to her car, and opened the door.  As she was about to enter the car, she stopped.  Somebody had obviously Read more

You Mostly Get What You Give - 11/23/21


It is Thanksgiving week in the United States, so let’s talk “Thanks.” There’s a saying that You Get What You Give.  And while the goal of giving thanks should not be “To receive things,” getting something positive in return is often a nice byproduct of being appreciative of others. It’s amazing Read more

Van Gogh the Vision - 11/16/21


Want to create Service Excellence in your organization?  Have a vision, then paint the picture of that vision.  It’s easier to create something if you can visualize it first, so let’s Van Gogh a Vision. Excellent customer service is delivered in a courteous manner.  Courtesy comes through when employees are Read more

First E-mail Impression? I’ll Enjoy Working with You - 11/9/21


When you provide consulting, research, and training services like we do, you meet a variety of people, and many of them are new individuals to work with even if they are in organizations you’ve worked with for years. When I meet the new customer or they meet me for the Read more

A Way to Serve with Empathy - 11/2/21


We first wrote a Tip of the Week on empathy back in 2008. It was the most important customer service skill then, and it’s the most important customer service skill now.  And as we’ve noted in society, empathy is becoming a word that is used more often in more Read more

Channel Your Inner Aristotle - 10/26/21


Aristotle once said: We are what we repeatedly do.  Excellence, then, is not an act, but a habit. This is a very interesting statement.  We need to break it down to fully understand and appreciate it. We are what we repeatedly do. Let’s focus on the word repeatedly.  None of us is Read more

To Improve, Understand Why You Do What You Do - 10/19/21


In the 7 Habits of Highly Effective People, Stephen Covey says that habits form at the intersection of desire, skills, and knowledge.  Desire is the WANT TO do something.  Skills is the HOW TO do something.  Knowledge is a combination of the WHAT TO do and WHY TO do Read more

Tailor to the Type - 10/12/21


We’re all different.  We’re all unique.  Every customer is different and unique, as well, and we should treat them as unique individuals. While we should see each customer as unique, before we fully get to know the customer, there are some core philosophies to take into customer conversations based on Read more

Avoid the Silence; Build the Relationship - 10/5/21


Our interactions with customers are “Moments of Truth.”  These Moments of Truth can be conversations with a customer about some complaint, encounters when they're in the drive-thru, questions about an order that the customer calls in to the company, or brief interactions in the lobby of a government building. Sometimes Read more

Make it a “Good Busy” - 9/28/21


When I’m speaking with colleagues or clients, I’ll often ask how their day is going. The response I get almost once a week is something like:  I’m incredibly busy! When I get that response, sometimes I’ll ask whether it is a “good busy” or whether they are “fighting fires.” I’ll ask Read more

In Sports, Does Loyalty Matter Anymore?

Posted on in Business Advice, Sports Please leave a comment

Blog 2-20-14Does loyalty matter anymore?

This isn’t about free agents in basketball or players switching clubs in the MLS. It’s not about Robinson Cano or Wayne Gretzky. It’s about the fan.

Much of the sports world – on the business side – is driven by rabid sales and marketing efforts. It’s the TV ads, the freebies to newcomers, the perks, discounts, packages, and personal attention.

But for the typical sports club – 75%-90%+ of this year’s ticket revenue comes from last year’s season ticket holders. So loyalty has a huge financial impact, but what are teams doing to show appreciation for that long-term support?

In the article Season-ticket holders: Honoring loyalty, the NFL’s Jacksonville Jaguars tell a story of a 20-year season ticket holder and his commitment to the club, regardless of the performance on the field. According to the article, in this – the 20 year anniversary for the Jaguars – the team is recognizing that loyalty: “Each level of tenure will receive wearable memorabilia indicating length of association. They don’t just want recognition, they want to be able to show it off in the stadium. They want their hat to say, ’Twenty-year season-ticket holder.’ There will be things they can do and show people by what they can wear. Their names will be permanently displayed for people to see.”

We often tell our clients in and out of sports that customer loyalty is the easiest avenue to recurring revenue. Customer loyalty is the easiest path to business growth. But customer loyalty is also the easiest asset to take for granted.

Look at those clients that have been with you over time. Find ways to reward and recognize them. Find ways to nurture the relationship. Find ways to show that their loyalty matters.

Did you like this post? Here are other Sports-related posts:

Learn about our CSS Sports services at: http://cssamerica.com/sports


10 Key Customer Retention Evaluation Questions

Posted on in Business Advice, World of Customer Service Please leave a comment

Many times when we address key customer retention strategies and customer retention success stories, the crux of what we’re saying is that you have to get to know the customer on more of a personal level. You need to build a relationship and not relegate yourself to viewing a customer as a prospect and selling to them as if you don’t even know them.

But this blog post is different. This time, I want you to envision yourself in a meeting at your business, and the meeting is all about customer retention and growth. Before you can develop a strategy, you have to ask yourself some key questions about your current state:

  1. Do you know why existing customers initially bought?
  2. Do you know why they would not return?
  3. Do you know who your customers view as your competitors?
  4. Do you know what differentiates you from your competitors in your customer’s mind?
  5. Do you know the differences in demographics, purchasing patterns, participation rates of clients who return every year v. those that don’t return?
  6. Do you know what internal operational factors impact those customer retention drivers?
  7. Do you know how you’re performing in those internal operational areas?
  8. Do you stay in contact (proactively) with customers, even when they’re not in your store, on your website, or contacting you directly?
  9. If so, are your proactive communications about you or personalized about them?
  10. In other words, do your proactive communications seek to learn more about them and educate them, or are they primarily pushing your products and services?

Before you embark on the next big strategy, do a self-scan. Find out what you know…or need to know first.

Ask yourself and those in your organization these 10 Key Customer Retention Evaluation Questions.

Did you like this post? Here are other Retention-related posts:


Customer Retention for Marketers

Posted on in Business Advice, World of Customer Service Please leave a comment

Many marketing articles, blogs, apps, other tech-related devices talk “customer retention” but are really talking their true love – “marketing.” They talk about how “marketing drives higher retention” and how relationship development is really “drip marketing.”

I’m not going to debate retention v. marketing because many people think only about sales and marketing, they don’t think in terms of customer service and developing relationships for the long-term.

So for any marketers out there, here’s some customer retention advice on mindset, strategies, key questions from the marketing perspective:

  • When considering retention, think of your customer as an individual person – not a group. Communicate with them as an individual, not as a market segment. If you’ve ever had a company for whom you’ve been a long-term customer market to you like you’re a prospect, that company abdicated their relationship with you for the ease of pushing products.
  • When developing strategies, focus on the concept of what you need to do to still have this customer in 1-2 years. In other words, what would you need to do – and when would you stage those actions – over the next 1-2 years? Companies who think short-term, often come across as doing things in their best interest, not in terms of what’s best for the customer.
  • When communicating with them, first know how they want you to communicate with them (not how you want to communicate with them). I’ve oftentimes received multiple sales telephone calls and just let the machine pickup, never to return their call. However, if they would have e-mailed me in a personal way, I’ll always respond, even if not interested at that time.
  • Communicate with them in their preferred frequency of communication. Some people will opt-out of e-mail campaigns coming at them 3-5 times per week (especially since they’re typically just sell-related), but they won’t opt-out if it’s once every 1-2 weeks and/or if there’s a mix of sales and more educational communications.
  • View a customer as a supplier of information to you – the information you need to retain and sell them. Don’t think “push” first; think “pull” first – spend more of your research strategy in getting to know them, asking questions and pulling information from them (especially at the start of the relationship) than pushing offers to them.
  • Base your decisions on their personal retention drivers; base your strategies on them as individuals. If you know why one customer will stay with you, address it. We conducted research for a client that noted that first-time customers who are likely to renew annual contracts are actually interested in upsell opportunities, but a high percentage of first-time customers are not likely to renew. You can’t do much with that general information, but since we knew which customers had which inclinations, we could recommend to whom to market and to whom to take a service recovery/retention approach.

If you’re a marketer, customer retention is for you – just know through what lens to look to create your marketing strategies.

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