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Avoid Some Stress by Addressing Issues Quickly - 7/15/25


It’s good customer service to resolve issues quickly.  The customer sees the light at the end of the tunnel.  They more quickly bring their anxiety and stress, their negative emotions down.  And they more quickly get to a solution. But this tip is not about them.  This tip is about Read more

Better Customer Service through Better Teamwork - 7/8/25


We spend so much time talking about what great customer service looks like in those 1-on-1 Moments of Truth, that we often neglect to discuss what goes on inside the company that leads to those great moments.  We’ve talked about customer handoffs within an organization, but what does a Read more

Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

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Don’t Harp on the Customer’s Mistake – 6/24/25

Posted on June 24, 2025 in Customer Service Tip of the Week Please leave a comment

Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session the upcoming Friday.

When the make-up day arrived, Seth and Sarah entered the aquatics center, walked up to the receptionist, and asked if Sarah could use one of her make-up classes that day.  The receptionist, Roberta, asked if they had called or e-mailed in advance to confirm Sarah could drop-in for a class, and Seth responded “No.  Was I supposed to?”

While Seth had remembered the fact that make-up classes were offered, he didn’t remember (and didn’t check) the policy that stated parents had to contact the aquatics center first to reserve a spot.  Seth messed up; he was wrong.

Now, many employees may roll their eyes, say something under their breath, or simply say that they couldn’t help because Seth didn’t follow the policy.

Instead, Roberta reaffirmed the policy, said that “unfortunately I can’t guarantee we have an opening today,” but shared “I hope there is space available.  Let me check.”  Roberta smiled, was hopeful, but didn’t make any promises.  She didn’t criticize the customer.  She just educated the customer, empathized, and excused herself to go check with the instructor about availability.

Seth turned to Sarah, smiled and said “let’s cross our fingers!”

A couple minutes later, Roberta returned and was excited to tell Seth and Sarah “Yes!  We have a spot for you today!”

Sometimes the customer is wrong.  But that doesn’t mean our attitude needs to go negative.  Sometimes we can correct the customer, and do it so professionally that the customer is understanding and hopeful, not frustrated and angry.

Don’t let a customer error create your own customer service error.

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Create Customers for Life – 6/17/25

Posted on June 17, 2025 in Customer Service Tip of the Week Please leave a comment

Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three different makes of car, yet she brings them all to the same service shop.  Veronica gets her routine service there, and if the car needs a repair, the employees explain what they’re going to do and why, and they give her options.  The repairs always seem to do the job.  She trusts the team.

Whenever Veronica takes her pets to the vet, the pets get treated like royalty!  The staff seem sincerely excited to see Clarabelle, the cat, and Floyd, her puppy.  Veronica has been going to the same vet for as long as she can remember, and she feels like the doctors and the team treat Veronica’s pets as their own.

Whereas many people go to the standard fast-food chains for lunch, Veronica goes to the local establishment – Doug’s Dogs and Delectables.  You can get hot dogs, hamburgers, crinkle fries, and even the occasional pulled pork seasonal special.  Doug’s has a drive-thru, and this is not what you would call high-end cuisine, but she can always get through the drive-thru in less than 5 minutes, the food is always hot and tastes good, and they never mess up the order.  It’s a predictable and positive experience.

Technically you cannot “Create” a customer for life, but you can do things that engender trust, convey you care, and offer positive predictability.

While different customers have different motivators, keep in mind that it’s hard to retain customers for the long term if they can’t trust the company.  It’s difficult to have a customer feel loyal to you if they don’t feel like you care about them as an individual.  And it’s tough to ensure they’ll want to come back again, if they have no idea whether you’re going to meet their expectations.

Find ways to create customers for life by building trust, conveying you care, and providing a more predictable and positive experience.

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Don’t Turn the Customer into the QA Department – 6/10/25

Posted on June 10, 2025 in Customer Service Tip of the Week Please leave a comment

Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account.

She noticed that the effective date was listed on 2 different pages, and the dates were different.  On page 2, it was noted that no deposit was required, but on the page asking for a credit card or bank number, it had a deposit figure listed.  The location to send any correspondence to was listed, but she was aware that the company had moved its offices two weeks ago to a different location.  However, “the straw that broke the camel’s back” was that her name was spelled wrong in the form.

Roberta thought that she still wanted to go with this company, but she lost some confidence.  She began to question whether a company that was this sloppy in signing up a new client would be just as sloppy in other aspects of the experience.

Luckily for Roberta, she caught all the issues before she signed anything.  Unfortunately for Roberta, the company had turned her into their quality assurance department.  They hadn’t taken appropriate efforts to ensure that what she was being provided was complete, accurate, and consistent with what she was told, so now she doesn’t trust the company.

When a company and its employees don’t take the time to thoroughly review information before it’s provided to the customer, when they haven’t thought through the content from the customer’s perspective before sending it, then they are putting the responsibility on the customer to identify issues, to initiate a corrective action process, and to proof updated forms.

Thoroughly review information before sharing it with the customer so that the company doesn’t lose credibility.  Find ways to make your information, your requests, and your advice clear and high quality.

Don’t turn the customer into the QA Department.

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