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Make the Long Wait Feel Shorter - 12/16/25


When Greg entered the Tax Office, he was thinking only about two things: (1) How he was going to get the tax value on his home reduced, and (2) Whether the wait would be 1 hour or 2.  He checked in with the navigator who asked a few questions, Read more

When Kindness Means More in Customer Service - 12/9/25


Since a large part of the work we do at CSS includes customer research, we have seen tens of thousands of comments over the years about staff, and it is great to hear the positives that customers, fans, and account holders say about our clients’ team members. One word that Read more

Don’t Create the Second Complaint - 12/2/25


Maria was upset.  Rightfully so.  The product delivery was delayed, she couldn’t get anybody on the phone, and nobody would reply to her e-mails.  So, she went down to the store, and she found a customer service representative. After the initial greeting, the employee listened to Maria’s complaint.  While Maria Read more

Refresh on the Reasons to Appreciate the Customer - 11/25/25


This is a great time of year to give thanks, not just because it’s Thanksgiving week in the United States, but also because – with 2025 coming to a close - it gives us the opportunity to do some reflecting on the recent past. The idea of reflecting on reasons Read more

Confirm the Customer is Cleared for Takeoff - 11/18/25


An airplane pilot is told when they’re “cleared for takeoff” before they begin to accelerate down the runway.  The air traffic controller (ATC) has looked at everything in front of the pilot, on the runway and in the air space, and checked to ensure the pilot is good to Read more

Build Relationships with First-timers - 11/11/25


We’ve worked with one of our sports clients for over 10 years, and although the main focus of our work is research with their fan base, we also provide informal consulting advice and guidance whenever possible.  One approach we’ve talked about on and off for years is the need Read more

Last Impression Faux Pas - 11/4/25


Rightfully so, many customer service experts harp on the importance of the first impression.  It happens quickly, and it can impact the individual’s perception of you and the organization.  We even wrote a Tip of the Week on this years ago called First Impression Faux Pas. What many people tend Read more

Familying with Customers - 10/28/25


In our transactional society, it’s hard to think about customers in the long-term.  But if we want to be as successful as we can as an individual or as a business, we need to view customers through a relationship lens. What do we need to know about them to Read more

Avoid These Techniques - 10/21/25


We had a Customer Service Tip of the Week recently that addressed gaining control of the conversation.  One of the key points was that the focus should be on gaining control of conversations in various circumstances, but trying to avoid making it your goal to gain control of the Read more

View Quality through the Customer’s Eyes - 10/14/25


Geri had been dealing with backups in the downstairs plumbing system of her house on and off for the past year.  The most recent company that she called in to unclog the pipes stated that they could send a camera down the pipes and tell her exactly where the Read more

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Go Back to Where You Started in Business Retention & Expansion

Posted on November 21, 2013 in Business Advice, Government Please leave a comment

Have you ever been deep into a conversation and then stopped, and tried to backtrack step-by-step to see how you got there?

The back-tracking can go something like this: We’re talking about the recent national elections because we were discussing local political elections because we were discussing a nearby zoning issue because we were discussing the property that adjoins our neighborhood because we were discussing putting a fence in the backyard because we were discussing getting a dog because we were discussing how much fun we have with a friend’s dog because we were discussing the dog’s name Pete because…well…you get the picture. We were talking about a dog named Pete, and we ended up talking about the recent national elections.

For an Economic Development organization’s Business Retention & Expansion (BRE) Program, it’s often helpful to do the same sort of exercise – not just to have fun, and not necessarily in a conversation, but about the life of the BRE program. Frequently, relatively young organizations (particularly those under 10 years in business), find themselves at a certain place, and they’ve evolved to that place. They may have had a grand plan to start with, but over time the strategic planning ended and the day-to-day fire-fighting and daily operations took over. And a great question to ask at that point is this: If we had to start this organization over again, how would it look different than it is today?

A great way to answer that question is to go back to the start of the BRE Program. Consider what were the initial goals, the initial focuses, the initial planned allocation of time and resources. How do those goals/focuses/time allocations differ from the reality of today?

The recent article City announces business retention program gives us some of that view of the start. These are some of the highlights from the article:

  • Use the BRE program to better know specific needs from specific companies.
  • Set as a goal of the BRE program to help businesses make profits and grow.
  • Leverage the BRE program to proactively identify growth opportunities and business issues.
  • Promote with local businesses the desire to keep them and have them hire and invest more locally.
  • Target key companies and businesses.
  • Look for macro-issues that impact multiple businesses – have a coordinated effort to address the concerns.
  • Don’t be an island – create a stakeholder system to support research, relationship development, retention, and ongoing funding.
  • Identify dedicated resources for the BRE program.

I’m not suggesting that what we do today is wrong, but what I am suggesting is sometimes it helps to refocus, and a great way to do that is to look at the initial plans, goals, and strategies. Then use those as a guide to redirect and refocus current efforts.

To reenergize your program and reallocate your time, go back to where you started in Business Retention & Expansion.

See more BRE blog posts at: http://brebuzz.com/bre-blog-posts/


Student Success is About Getting to One

Posted on November 21, 2013 in Business Advice, Education Please leave a comment

The article Community College Group Launches Texas Success Center has Lone Star Community College System Chancellor Richard Carpenter noting that “There are about 30 different student success programs at Texas colleges. They are programs designed to help students complete their two-year degrees or successfully move on to a four-year university. ‘We find ourselves initiative rich,’ he said. ‘All of these initiatives must be herded.’”

This statement is followed by the announcement that a new Texas Success Center “will be supported by about $2.4 million provided by the state’s 50 community colleges, the Kresge Foundation, the Houston Endowment, the Greater Texas Foundation, the Meadows Foundation and TG, a nonprofit corporation that provides financial planning support to Texas students.”

Just percolate on that for a minute…there are 30+ initiatives, and the State needs $2.4 million to aggregate, or simplify, or eliminate, or better communicate about those initiatives. Most likely, what is being done at the community colleges to improve Student Success is laudable and is specific to that college’s students, curriculum, faculty, and future vision. So any effort to herd initiatives should be done with that understanding of local focus in mind.

In addition, a litmus test for each dollar spent and each initiative tested needs to start with the basic agreement that Student Success is about getting to one. It’s about knowing (at times, even before the student knows) how each one individual student can succeed, how the student defines success, how likely they are to succeed, and what can be done to ensure success. In other words, how does one initiative help one community college to help one student succeed?

Get to the point where each college can know each student on a 1-to-1 basis, and you’ll get the point where Student Success is within reach.

Did you like this post? Here are other Student Success-related posts:


Smart 1-to-1 of Season Ticket Holder Research

Posted on November 19, 2013 in Business Advice, Sports Please leave a comment

Big data? Let’s start with Smart Data.

Pro sports organizations feel they know their fans well, and then they conduct their own fan surveys and are frustrated by the lack of useful information. The results are usually broad brushstrokes of fans – general ratings and likes/dislikes. However, research done the right way creates a 1-to-1 view of specific Season Ticket Holders (STHs). Consider the following 3 profiles of specific fans (we changed their names below) that came out of a research project we conducted for a pro sports club:

  • Fred Smith will definitely renew for next year. In fact, he’s considering adding seats and is likely to want to upgrade his seats. He’s a STH because he loves basketball and the perks associated with being a STH (particularly ticket exchange and the post-game shoot-arounds), but he’s dissatisfied with the direction of the team. He doesn’t know who to contact if he has ticket issues, and he doesn’t know the name of his account representative. Fred’s married, has a doctorate, and usually attends with a business associate or with his wife.
  • Janie Watson is a brand new STH, in her first season with the club. Janie’s uncertain whether she’ll renew her tickets, and although she loves the events, she doesn’t like her seats. She’s 32 years old, single, and loves the relationship with her account representative. She prefers to be contacted via e-mail, and – even though Janie loves her account representative – what’s most important to her is the game itself, getting in/out of parking quickly, her seat location, and getting ticketing needs/issues resolved quickly.
  • Bob Jefferson is somewhat unlikely to renew. He’s been a STH for 7 years, and he has the tickets for family entertainment. He’s become disillusioned the past few years because the ownership preaches family values, but several players and some of the game day staff don’t convey those values. Bob wants more opportunities for kids to interact with players, and he’s particularly dissatisfied with the relationship with his account representative, the attitudes of Security, and the game entertainment. Bob noted that he’d like to talk with someone about his issues with the team.

What would you be able to do with this information for these 3 STHs? The answer should be obvious. You know who to contact about what; you know what SPECIFICS to discuss with each. You know HOW to contact them, and you know whether you’re in sales mode or service recovery/retention-mode.

When you look to do fan research, begin with the end in mind. Structure STH research to tell you the level of information you need to nurture and grow relationships – on a 1-to-1 basis.

Did you like this post? Here are other Sports-related posts:


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