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View Quality through the Customer’s Eyes - 10/14/25


Geri had been dealing with backups in the downstairs plumbing system of her house on and off for the past year.  The most recent company that she called in to unclog the pipes stated that they could send a camera down the pipes and tell her exactly where the Read more

Be Supportive, Not Defensive - 10/7/25


[An employee on the phone with a customer…] Who told you that you didn’t have to submit that form? … Bob?  Oh brother!  You see Bob is our “special” co-worker.  He seems to always tell customers the wrong thing to do, and we’re having to clean up after him.  Read more

Some Customers LOVE Predictability - 9/30/25


I was facilitating focus groups of businesses that utilize local government services.  The phrase that popped up multiple times was “Time Is Money!”  What these municipal customers were conveying was that their time was valuable, and delays were wasting their time.  But the conversations were not just about how Read more

Find Your Special Sauce - 9/23/25


When I watch a football game and I see a great quarterback (somebody who may be considered a “Star”), he might be an excellent runner, have a big arm, be able to diagnose the defense and get his team into the right play.  But he’s likely not great at Read more

Gain Control of the Conversation - 9/16/25


The customer’s angry or upset or they have a complaint.  They’re very chatty or very wordy or they just want to talk to somebody.  You’re on a time crunch, and the customer obviously is not. There are times when you need to gain control of the conversation.  It’s important for Read more

Complement with a Compliment - 9/9/25


We perform many tasks for our customers every day, and when we’re done with a step in the process, oftentimes we will tell the customer what’s been done.  But if we want to create more of a WOW experience, if we want to make the customer feel a little Read more

When Patience Begets Patience - 9/2/25


Jennifer, the server, walked toward the couple in the restaurant.  The customers had been seated for a minute or two, and they noticed the server was walking briskly toward their table.  Jennifer recognized the couple she was about to serve, because they had been in the previous week. Since the Read more

Address the Expectations that Were Set - 8/26/25


Before the caller ever got to Marco – the customer service representative, the customer had been working with the company for months.  They had read the marketing brochures, had a conversation with a sales rep, reviewed the new customer information on the website, and read all the information e-mailed Read more

When Technology Fails the Customer - 8/19/25


Technology is a wonderful thing…until it isn’t.  The website is down, the mobile app won’t work, the system keeps kicking them out of their account, or they received a spoofing phone call supposedly from your department. If you’ve ever been manning the phones or managing the department inbox, you know Read more

The Misunderstood Physician - 8/12/25


I was speaking with one of my personal physicians years ago, and when we were talking about my work – particularly customer satisfaction research - he started talking about online physician ratings.  He lamented that a few low ratings were dinging his overall score.  Then he shared that the Read more

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Help Drivers be Students

Posted on July 10, 2013 in Business Advice, Education Please leave a comment

The quality of the experience of a school student is based purely on their relationship with their teacher, right? The quality of the customer service at a hotel is based purely on their interaction with staff at the registration desk, correct? The season ticket holder’s perception of a sports club’s fan relations is based purely on their relationship with their sales representative, right?

I hope you didn’t agree with these statements, because so much about a customer’s perception of how they’re treated and valued is determined by people other than these key employees.

In the article New chief of Broward school buses: ‘We can fix things’, the new transportation director highlights one of her four key areas of focus being customer service improvements, particularly by training bus drivers. Now my company has actually trained bus drivers for a large school system as well, and there are reasons why this is done – whether drivers are with a student for 10 minutes one morning a week or for 45 minutes each way 5 times per week, a great deal of the student’s opinion (as well as their parents’ opinions) about their school experience can be impacted by these drives to/from school.

Granted, the experience in that classroom is hugely important, but many issues, relationships, discussions, delays, and general topics that require customer service skills occur on the bus.

The big point to take away is that we cannot assume that only one person impacts the customer’s opinion, and others are not relevant. We can’t assume that if an employee has a technical skill, then their communication and customer service skills are irrelevant.

Look at your organization through the customer’s eyes, and look at all of the touch points they have with individuals in positions not named “customer service” or “fan relations” or “reception.” See the impact that these others have on customer perceptions, and ensure they have the customer service skills to succeed.

Make students of your employees by teaching them customer service skills, techniques, and principles.

Learn about our CSS Education services at: http://cssamerica.com/cssed.htm

Interested in improving your educational organization’s customer satisfaction? See our other blog posts at: http://serviceadvice.cssamerica.com/category/education/


Ask (the patient) and Ye Shall Receive (the answer)

Posted on July 3, 2013 in Business Advice, Healthcare Please leave a comment

Does this sound like your business?

If we implement Program ABC, all our customers will be happy! If we launch Initiative DEF, our retention will soar! If we execute Super Idea XYZ, we’ll have raving fans!

These concepts are often initiated by business people who are very smart; the problem is that they think they’re so smart that they know what the customer wants; unfortunately, they didn’t do the most important thing – ask they customer what they want.

The FierceHealthcare article Patient care makeovers improve quality outcomes notes what hospitals are beginning to do differently to improve patient satisfaction. The article states that “These efforts include creating senior-level positions to lead patient experience initiatives; a “sacred moment” checklist that calls for staff to discuss patients’ hopes and concerns about their stay while gathering key information; shadowing patients and families at every step in the episode of care to find areas for improvement; and discussions with patients at admission about patient safety, including good hand-hygiene practices and medication administration.”

It also states that Twin Rivers hospital “took several steps to fix patient satisfaction, the most important being the ‘sacred moment checklist,’ according to amednews. The moment patients arrive in their inpatient rooms healthcare staff go over key questions and provide essential safety information. Nurses ask about their pain and dietary and spiritual needs.”

There are two key points amidst all these “sacred moment” concepts. First, ask the patient what they expect. Second, deliver on expectations. The hospitals are not improving patient satisfaction with some grand marketing campaign (although they obviously branded this initiative).

Instead, they are simply asking what each individual patient expects, getting that answer, and addressing that expectation.

Don’t over think patient satisfaction. Ask, and Ye Shall Receive.

Interested in improving your hospital’s patient satisfaction? See our other blog posts at: http://serviceadvice.cssamerica.com/category/healthcare/

Check out our patient satisfaction improvement services at: http://cssamerica.com/csshealth.htm


Sample a Sports Survey

Posted on July 2, 2013 in Business Advice, Sports Please leave a comment

When theory moves to practice, it’s always a good thing. As much as we love talking about why and how to conduct client surveys, it’s always helpful to look at actual surveys and pinpoint some key strengths to build into your own tools.

The University of Wisconsin completed a recent survey with season ticket holders (STHs), and there were several positive aspects for you to review so that you can build these into your own STH research:

  • Much of the analysis was based on trending (not every organization is the same, so sometimes the best analysis is against one’s self – over time)
  • Start with the most important data (near the start, they highlight likelihood to purchase and retention drivers immediately in the presentation – again, trending)
  • They sprinkled in sample comments to illustrate the data findings (many people understand data better if there’s a story behind it)
  • It was comprehensive (covering such attributes as game day experience to parking to likelihood to renew to retention drivers and disabilities services)
  • They asked about communication methods/preferences (the survey addressed information sources as well as % of respondents with smart phones, use of smart phones during games, and connectivity).

Issues? They needed more stratification so you could compare answers by customer type or by response. What do students feel v. non-students? What are retention drivers for those married v. those single? What are retention drivers for first year STHs v. those with the Badgers for 15+ years? Luckily, the data is there; they just need to analyze it more fully.

Finally, the presentation was big on overall findings, but it lacked recommendations. It’s the kind of presentation that makes you nod your head and say “interesting” throughout, but at the end you want to ask “Based on this, what are you suggesting we do?”

See this sample sports survey as a fine example of what to ask; now find ways to use the data you gather to make strategic retention and revenue decisions as well as to identify STH-specific retention tactics to employ.

Learn from this Badgers research.

Interested in improving your organization’s fan retention and revenue? See our other blog posts at: http://serviceadvice.cssamerica.com/category/sports/

Learn about our CSS Sports services at: http://cssamerica.com/csssport.htm


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