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Be Supportive, Not Defensive - 10/7/25


[An employee on the phone with a customer…] Who told you that you didn’t have to submit that form? … Bob?  Oh brother!  You see Bob is our “special” co-worker.  He seems to always tell customers the wrong thing to do, and we’re having to clean up after him.  Read more

Some Customers LOVE Predictability - 9/30/25


I was facilitating focus groups of businesses that utilize local government services.  The phrase that popped up multiple times was “Time Is Money!”  What these municipal customers were conveying was that their time was valuable, and delays were wasting their time.  But the conversations were not just about how Read more

Find Your Special Sauce - 9/23/25


When I watch a football game and I see a great quarterback (somebody who may be considered a “Star”), he might be an excellent runner, have a big arm, be able to diagnose the defense and get his team into the right play.  But he’s likely not great at Read more

Gain Control of the Conversation - 9/16/25


The customer’s angry or upset or they have a complaint.  They’re very chatty or very wordy or they just want to talk to somebody.  You’re on a time crunch, and the customer obviously is not. There are times when you need to gain control of the conversation.  It’s important for Read more

Complement with a Compliment - 9/9/25


We perform many tasks for our customers every day, and when we’re done with a step in the process, oftentimes we will tell the customer what’s been done.  But if we want to create more of a WOW experience, if we want to make the customer feel a little Read more

When Patience Begets Patience - 9/2/25


Jennifer, the server, walked toward the couple in the restaurant.  The customers had been seated for a minute or two, and they noticed the server was walking briskly toward their table.  Jennifer recognized the couple she was about to serve, because they had been in the previous week. Since the Read more

Address the Expectations that Were Set - 8/26/25


Before the caller ever got to Marco – the customer service representative, the customer had been working with the company for months.  They had read the marketing brochures, had a conversation with a sales rep, reviewed the new customer information on the website, and read all the information e-mailed Read more

When Technology Fails the Customer - 8/19/25


Technology is a wonderful thing…until it isn’t.  The website is down, the mobile app won’t work, the system keeps kicking them out of their account, or they received a spoofing phone call supposedly from your department. If you’ve ever been manning the phones or managing the department inbox, you know Read more

The Misunderstood Physician - 8/12/25


I was speaking with one of my personal physicians years ago, and when we were talking about my work – particularly customer satisfaction research - he started talking about online physician ratings.  He lamented that a few low ratings were dinging his overall score.  Then he shared that the Read more

Uncover Silent Concerns - 8/5/25


One of the customer service statistics we have quoted many times over the years is:  For every complaint you do hear, there could be 26 other customer issues that you don’t hear. And when we bring up that statistic, we bring it up because we want to make sure companies Read more

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Cut Time in Half to Double the Customer Satisfaction – 7/26/16

Posted on July 26, 2016 in Customer Service Tip of the Week Please leave a comment


At a speech I once gave to a local business association, one of the members offered a customer service horror story. He called a local physician practice and wanted to speak with his doctor. They put him on hold, and he waited through several rings. His wife told him to hang up the phone, but he decided to count rings. Finally, 187 rings later, someone answered the phone.

As a customer in any business, I want to get a person on the phone as quickly as possible. I want to pay for an item as quickly as possible. I want to fill out as few papers as necessary to complete a transaction. Consider the following aspects of customer interactions with your business. Make an effort to cut each of the following in half:

  1. The number of computer screen flips to enter a transaction – Simplifies work for the employee and speeds the process.
  2. The number of questions asked to open an account – Simplifies effort to the customer and speeds access to your business.
  3. The number of menus on a phone system – Expedites access to your sales representatives.
  4. The amount of time to take an order – Speeds closure of a transaction.
  5. The length of a proposal or contract – Simplifies decision-making to more quickly close business.
  6. The length of time to reply to a phone call – Shows responsiveness and allows customer to take next action.
  7. The percentage of time that you speak during a customer service call – Helps you learn more about the customer and establish better rapport.

Cut these in half, and watch your customers’ satisfaction levels rise with quicker and easier access to you and your services.

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The Wedding Crasher – 7/19/16 TOW

Posted on July 19, 2016 in Customer Service Tip of the Week Please leave a comment


In theory, the wedding photographer is invited, stays on the periphery, gets the candid shots, and takes excellent wedding party/posed pictures as well. That is what Mary experienced at her wedding – the photographer visited the site of the wedding and reception beforehand, met with the bride-to-be, discussed plans, timing, and locations. She scoped out photography angles, lighting characteristics, and got a sense for the theme and colors of the wedding. The wedding was beautiful, and everything was captured wonderfully by the photographer.

Mary’s sister Maggie had a different wedding photographer – this individual spoke to Maggie on the phone a couple times before the wedding and “didn’t have time” the week of the wedding to scope out the locations and plans with Maggie. Instead, he visited the wedding and reception sites a couple weeks earlier on his own.

On the day of the wedding he showed up – just 15 minutes before the ceremony – wearing his bright red shirt and tie – which stuck out like a sore thumb with the earth tones and white colors of the wedding. He continually moved during the ceremony to get the right shot – often distracting those in attendance, and he took way too many pictures – at least it appeared that way because of how much he was in the middle of all the activity.

He was as much of a wedding crasher as he was a wedding photographer.

When the pictures came back, there were several good, but too many were posed, too many had lighting issues, certain features of the reception location were missed, too many relatives and friends were not included, and – therefore – Maggie thought his fees seemed too high.

Sometimes the best experiences are made that way by talking to the customer first – what do they want, what do they expect, and how do they define success? Sometimes your planning process helps you paint a prettier picture with your product.

Don’t simply deliver a product. Engage the customer beforehand to see the desired experience through their eyes.

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Provide Customer Service When They’re Absent – 7/12/16 TOW

Posted on July 12, 2016 in Customer Service Tip of the Week Please leave a comment


Rick went on sick leave, hating to miss out on his great relationships with his co-workers for a few weeks but knowing he needed to get himself better. Eventually his health improved, but when he returned, he had resentment against the company.

Although an occasional co-worker would text Rick to check on him or bring him a meal at home, his direct supervisor never reached out. No manager ever communicated with Rick in any way. “They preach caring, collaboration, support, and relationships at work,” Rick thought to himself, “but when you’re sick and at home, it’s like you don’t even exist.”

The local restaurant loved its regulars – they were not only good for business, but they were fun to have around, fun to develop relationships with, fun to just see every week. When a couple of the best customers – Dave and Deanna Lundy – didn’t show for their usual Thursday happy hour or their Sunday brunch for a few weeks, one of the managers and their favorite server noticed. But that’s all they did – they just noticed.

Dave and Deanna had taken a week’s vacation, and then Deanna had gotten sick – even had a brief hospital stay. She was better now, and they decided to try a new restaurant on Thursdays and another on Sundays – for some reason, they didn’t feel the same strong pull to go back to the local place they had patronized for years.

Too often we view customer service as something to do just “in the moment,” reacting to something requested or to an issue presented. But if part of delivering great customer service requires that we care about the other, it should move us to act even when the customer’s not right in front of us. We should be moved to reach out to the co-workers not around. We should want to know if our “regulars” are okay. We should convey we care about them even if they’re not accomplishing a task at work or paying us money for some product or service.

Notice those that are missing, and care enough to serve them when they’re absent.

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