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Use What the Customer Gives You - 8/25/26


Scenario #1: The customer sent an e-mail to the general inbox at the company.  The message noted that the customer needed to get a family member added to their account, but they couldn’t tell from the website how to do so. The next morning an employee opened up the e-mail, Read more

How Better Customer Service is Better for You - 8/18/26


Oftentimes, we have employees in training or workshops who really want to understand what’s in it for them to deliver better customer service.  How does the employee benefit from a better customer experience? Noted below are 5 different aspects of a great experience desired by the customer.  What if... The customer Read more

Manage New Customer Expectations - 8/11/26


The fan had never been to a motorsports event before, but they had been to concerts.  They had been to big conferences.  At those other events, they could park right next to the venue, many of the activities were indoors, and weather was a non-issue.  So, they were not Read more

Complement Empathy with Action - 8/4/26


A man falls into a hole, and he can’t get out.  He starts yelling for help, and a doctor walks by and looks down the hole.  The man in the hole yells to the doctor “Please help me.  I’ve fallen into this hole!”  And the doctor takes out a Read more

My 8-Minute Visit at the DMV- 7/28/26


I needed to get a Real ID, which in North Carolina facilitates airline travel and other identity verifications.  My wife suggested I go to one particular DMV that was a LONG way away from home, but where she had experienced great customer service.  I was lucky to find an Read more

When They Might Walk Out the Door…Permanently- 7/21/26


Have you ever had one of those conversations with the customer where they literally tell you they’re about to stop doing business with your company?  This is it.  They may bring up a competitor or found another way to get their need met, or they are just leaving. When we Read more

Transparency in Customer Service- 7/14/26


We’ve worked with a lot of clients in the local government sector, and many of these clients have Customer Service Standards and/or corporate values that include Transparency. Think about an old-fashioned transparency sheet, that malleable see-through page you put on an overhead projector.  You can see everything on one side Read more

See the Customer’s Journey from Their Perspective- 7/7/26


That customer is face-to-face with you right now, and you are fielding their questions or delivering your service to them.  And oftentimes and understandably, we are so immersed in the moment that we don’t think about what came before or think enough about what comes next. But in the life Read more

Gaining the Benefits of the Greeter- 6/30/26


Most likely, we’ve all entered some establishment – a retail store, restaurant, or service center - when there is a greeter at the door.  The most famous greeter position is probably the Walmart greeter.  I often thought that my father-in-law would have been a fantastic Walmart greeter, because he Read more

Seamlessness - Why the Customer Thanked You - 6/23/26


This doesn’t happen enough nowadays, but the employee received a long thank you e-mail from the customer.  A financial services account manager had taken care of the client during a period of time that was stressful for the customer. Life was unexpectedly changing quickly, and personal emotions, additional financial responsibilities, Read more

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Use What the Customer Gives You – 8/25/26

Posted on August 25, 2026 in Customer Service Tip of the Week Please leave a comment

Scenario #1: The customer sent an e-mail to the general inbox at the company.  The message noted that the customer needed to get a family member added to their account, but they couldn’t tell from the website how to do so.

The next morning an employee opened up the e-mail, got the customer’s e-mail address, and created a new message.  The employee thanked the customer for the e-mail, stated that they understood the customer needed some help, and asked what they needed help doing.

Scenario #2: A customer called a pet store asking if they had an item in stock.  The employee said: “We are out of stock, and we just got a shipment in, but I’m not sure when they’ll be unloaded.”

While the customer was still on the phone, the employee could be heard talking to their manager about the shipment.  The manager got on the phone and said: “How can I help you?”

Good v. Great Customer Service

These two scenarios highlight a difference between good and great customer service.  In neither situation was the service bad.  However, in Scenario #1, the customer was explicit about their need, but the response was generic.  Therefore, the customer would have to reiterate their need and wait on the response.  The employee could have done some research, provided an answer in the e-mail, and offered additional information or a follow-up phone call, if needed.

In the second Scenario, the customer was explicit with their question, and the manager was involved in the conversation with one of his employees, but the manager got on the phone with a question that implied they knew nothing about the situation.  Therefore, the customer would have to reiterate their question and wait on the response.

There are customer service handoffs and transitions.  It might be from a generic inbox to an individual representative.  It might be from an employee to a co-worker.  But frustration can occur when the customer took time to convey the specifics, and it’s as if the specifics were ignored.  That they’d have to restate what they already shared.  That their voice wasn’t heard.

Go from good to great by sharing and acting on the information the customer has already given.

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Don’t Bury the Lede – 3/17/26

Posted on March 17, 2026 in Customer Service Tip of the Week Please leave a comment

Mary was working at the office, and she received an e-mail alert from the water company.  There was a water outage in her neighborhood.  It looked like it was going to be a couple hours to fix the issue.

Sure enough, a few hours later around mid-afternoon, Mary received another e-mail with the Subject “Water outage is fixed.” It was a long e-mail, but the Subject seemed to say it all, so she went back to her work.  When Mary got home and got a snack, she brought a glass to the kitchen faucet to get a drink of water.  Out of that faucet came some of the most disgusting looking and smelling brown water you’ve ever unexpectedly seen sputtering out of a faucet.  Nasty!

After the initial shock, it clicked with her that this was probably because of the water outage and whatever work they were doing to fix the pipes. So, she let the water run in the sink for about 5 minutes, but it still wasn’t clear and still smelled pretty bad.  She called the utility’s information center, but they were closed for the day.

Frustrated, she got something else to drink, made a quick dinner, and watched TV.  After dinner, she went back to the e-mail to see if there was some other way she could get in touch with somebody to let them know about the water quality issue.

Going Back to the Notification

She started reading the e-mail, going through paragraph after paragraph, and all of a sudden she read that the water could be brown after a repair such as this, and she needed to use a high-volume outlet – like either run the garden hose or run water in the bathtub – to get a lot of water cleared out of the pipes quickly so that water quality could get back to normal.

The information she needed was in the e-mail, but it was buried late in the message.  It wasn’t highlighted; there was no bolded header.

Highlighting the Points Most Important to the Customer

What could the utility have done better in this situation?  It could have realized that what was most important to the customer was having water quality and knowing her part to get clean water again.  The organization could have highlighted those points up front instead of expecting the customer to read through several paragraphs to see if there was anything important they needed to know or do.

When something is important to convey, don’t assume the customer’s going to read every detail.  Put the pertinent information up front.

Don’t bury the Lede.

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Use Little Acts to Make a Big Impact – 7/22/25

Posted on July 22, 2025 in Customer Service Tip of the Week Please leave a comment

A WOW Experience is not always one instance, one act that blows away the customer.  It’s not always an over-the-top-the-employee-saved-the-day act of brilliance.  Sometimes a WOW is the sum total of a series of little things that others don’t do – those actions that differentiate you from others.  The customer may not visibly react, but – inside – they sense something different in a good way, something positive, something special.

When the customer walked in, you immediately looked up and informally greeted them.  You smiled and even stood up!

They sent you an e-mail at lunchtime, and you responded mid-afternoon.  The customer left a voice mail, and you responded in the next hour.

The patient had a question, so you turned away from the computer and patiently (no pun intended!) answered; you then asked what other questions they had in mind.

While they waited, you walked up to them and provided some educational information about the vehicle service you were performing for them as well as other useful features on their car – some they weren’t aware of previously.

The customer was talking to you – a customer service representative in some far away location – but you asked them for their name upfront and used it throughout the conversation.

A few days after the appointment, they received the handwritten thank you note that you penned on the day that you met.

Creating the WOW Experience doesn’t always require that over-the-top-the-employee-saved-the-day act of brilliance.  You don’t have to be the best ever.  But if you’re consistently better than what the customer experiences elsewhere, you become a WOW.  You become the standard.  You become that something positive, that something special in their day.

Use little acts to make a big impact.

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