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Use What the Customer Gives You - 8/25/26


Scenario #1: The customer sent an e-mail to the general inbox at the company.  The message noted that the customer needed to get a family member added to their account, but they couldn’t tell from the website how to do so. The next morning an employee opened up the e-mail, Read more

How Better Customer Service is Better for You - 8/18/26


Oftentimes, we have employees in training or workshops who really want to understand what’s in it for them to deliver better customer service.  How does the employee benefit from a better customer experience? Noted below are 5 different aspects of a great experience desired by the customer.  What if... The customer Read more

Manage New Customer Expectations - 8/11/26


The fan had never been to a motorsports event before, but they had been to concerts.  They had been to big conferences.  At those other events, they could park right next to the venue, many of the activities were indoors, and weather was a non-issue.  So, they were not Read more

Complement Empathy with Action - 8/4/26


A man falls into a hole, and he can’t get out.  He starts yelling for help, and a doctor walks by and looks down the hole.  The man in the hole yells to the doctor “Please help me.  I’ve fallen into this hole!”  And the doctor takes out a Read more

My 8-Minute Visit at the DMV- 7/28/26


I needed to get a Real ID, which in North Carolina facilitates airline travel and other identity verifications.  My wife suggested I go to one particular DMV that was a LONG way away from home, but where she had experienced great customer service.  I was lucky to find an Read more

When They Might Walk Out the Door…Permanently- 7/21/26


Have you ever had one of those conversations with the customer where they literally tell you they’re about to stop doing business with your company?  This is it.  They may bring up a competitor or found another way to get their need met, or they are just leaving. When we Read more

Transparency in Customer Service- 7/14/26


We’ve worked with a lot of clients in the local government sector, and many of these clients have Customer Service Standards and/or corporate values that include Transparency. Think about an old-fashioned transparency sheet, that malleable see-through page you put on an overhead projector.  You can see everything on one side Read more

See the Customer’s Journey from Their Perspective- 7/7/26


That customer is face-to-face with you right now, and you are fielding their questions or delivering your service to them.  And oftentimes and understandably, we are so immersed in the moment that we don’t think about what came before or think enough about what comes next. But in the life Read more

Gaining the Benefits of the Greeter- 6/30/26


Most likely, we’ve all entered some establishment – a retail store, restaurant, or service center - when there is a greeter at the door.  The most famous greeter position is probably the Walmart greeter.  I often thought that my father-in-law would have been a fantastic Walmart greeter, because he Read more

Seamlessness - Why the Customer Thanked You - 6/23/26


This doesn’t happen enough nowadays, but the employee received a long thank you e-mail from the customer.  A financial services account manager had taken care of the client during a period of time that was stressful for the customer. Life was unexpectedly changing quickly, and personal emotions, additional financial responsibilities, Read more

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A Great 2-Minute E-mail – 8/23/22

Posted on August 23, 2022 in Customer Service Tip of the Week Please leave a comment

I know.  You probably get e-mails all the time from customers griping about some aspect of your organization or their experience.  You’ve got too much to do and too little time to do it.  I could not begin to tell you how many times I’ve been told by staff and managers in Service Excellence Training that they just have too many emails and voicemails to respond to customers.

That may be the case, and maybe the root cause of all those messages is a bad experience, understaffing, or poor processes and communications.  So, there is a need to get at the root causes to drive down those large numbers of unwanted customer complaints.

But it doesn’t take 30 minutes to send a good e-mail.  It doesn’t even take 10 minutes to craft the perfect response.  In most cases, you can easily create a great e-mail in less than 2 minutes.

The client had been coming to the venue for events for years, and something had changed. Certain gates were closed that had once been open.  Handicap access was different than it had been in the past.  They were a long-time customer, and this change was a frustration.  Here’s the employee’s response:

Hi John,

Thank you for your feedback, and I’m sorry about the difficulties accessing the venue.  I will make note of your concern and see if we can come up with a solution.  

For some background as to why we changed from Gate B to Gate C for the event, our Gate C is closest to the wheelchair ramp.  We wanted to make sure folks have the easiest access to the ramp.  I’m sorry we didn’t communicate about the change well-enough prior to the event.  I’ll follow-up with you prior to the next event with an update.

Thank you again,

Mary

There’s personalization, empathy, apology, commitment to action, explaining why without making excuses, taking ownership, and closing with appreciation and personalization – all in about 100 words…and under 2 minutes.  This is far better than no response, and far better than most e-mails consumers receive these days.

The next time you feel you have too much going on to respond to e-mails, do what’s right and help the customer feel valued.  Try to be great…in under 2 minutes.

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Van Gogh the Vision – 11/16/21

Posted on November 16, 2021 in Customer Service Tip of the Week Please leave a comment

Want to create Service Excellence in your organization?  Have a vision, then paint the picture of that vision.  It’s easier to create something if you can visualize it first, so let’s Van Gogh a Vision.

Excellent customer service is delivered in a courteous manner.  Courtesy comes through when employees are pleasant, they smile, they use the basics of “please” and “thank you,” the basics of “yes, sir” and “yes, ma’am.”  Courtesy comes through when we are polite, and we have a caring tone about us.

Service Excellence is also delivered with respect, and customers nowadays want respect.  So, what does respect look like?  Respectful customer service is delivered in such a way that our body language, our smiles, how we say things, our attentiveness to the customer, and the phrases we use – they all tend to put the customer in the light of being more important than our co-worker, more important than our paperwork, more important than any task we have in front of us.

And if you look at Service Excellence from the perspective of you being a consumer, think about what makes an organization appear to have excellent customer service.

You usually know you are experiencing great customer service when the organization seems to go above and beyond the basics for you.  They anticipate your needs.  They greet you up front and show appreciation on the backend.  They are responsive to the voicemail and e-mail messages.  They are responsive to your needs.  They tell you what to expect, and then they do what they say they are going to do.

Finally, to Van Gogh the Vision, look at organizations that have the reputation of being great at customer service – Disney, Chick-fil-A, and FedEx, for example.  What do they do?  They are consistently good.  They are accurate.  They are quick.  You can trust their timeliness.  They try to create an experience for the customer, not just a product.  They have key core mission and vision statements so that everybody knows why they exist and where they are going.  These are organizations that truly care about their customer, realizing if we convey that caring and meet their needs, then we will have the best chance possible of keeping that customer.

Van Gogh your Vision of Service Excellence.

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First E-mail Impression? I’ll Enjoy Working with You – 11/9/21

Posted on November 9, 2021 in Customer Service Tip of the Week Please leave a comment

When you provide consulting, research, and training services like we do, you meet a variety of people, and many of them are new individuals to work with even if they are in organizations you’ve worked with for years.

When I meet the new customer or they meet me for the first time, it’s easy to form a quick opinion about each other.  Much of the opinion is based on the first few interactions that we have, and often – in today’s world – those first few interactions are via e-mail.

And while my opinion may change down the road, usually the first impression tells much of the story.  So here are some aspects of my e-mail interactions with customers that suggest I’m going to enjoy working with them:

  • They respond to e-mails quickly, typically in less than a half-day.
  • They are specific in their e-mail without being too lengthy.
  • They tell me what they’ll do and by when.
  • Their messages present organized and clear thoughts.
  • There is an intent to answer my question or address the point I explained in my e-mail.
  • They use a personal greeting and a personal closing with contact information.
  • There’s enough informality to show part of their personality, and usually a little enthusiasm!

 
People like to like the people with whom they work.  That’s part of the reason I’m in this business – because most people who are serving others or trying to retain customers are genuinely nice people.

Even if it’s a simple e-mail response, communicate in a way that the other person can tell that they will enjoy working with you.

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