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Complement with a Compliment - 9/9/25


We perform many tasks for our customers every day, and when we’re done with a step in the process, oftentimes we will tell the customer what’s been done.  But if we want to create more of a WOW experience, if we want to make the customer feel a little Read more

When Patience Begets Patience - 9/2/25


Jennifer, the server, walked toward the couple in the restaurant.  The customers had been seated for a minute or two, and they noticed the server was walking briskly toward their table.  Jennifer recognized the couple she was about to serve, because they had been in the previous week. Since the Read more

Address the Expectations that Were Set - 8/26/25


Before the caller ever got to Marco – the customer service representative, the customer had been working with the company for months.  They had read the marketing brochures, had a conversation with a sales rep, reviewed the new customer information on the website, and read all the information e-mailed Read more

When Technology Fails the Customer - 8/19/25


Technology is a wonderful thing…until it isn’t.  The website is down, the mobile app won’t work, the system keeps kicking them out of their account, or they received a spoofing phone call supposedly from your department. If you’ve ever been manning the phones or managing the department inbox, you know Read more

The Misunderstood Physician - 8/12/25


I was speaking with one of my personal physicians years ago, and when we were talking about my work – particularly customer satisfaction research - he started talking about online physician ratings.  He lamented that a few low ratings were dinging his overall score.  Then he shared that the Read more

Uncover Silent Concerns - 8/5/25


One of the customer service statistics we have quoted many times over the years is:  For every complaint you do hear, there could be 26 other customer issues that you don’t hear. And when we bring up that statistic, we bring it up because we want to make sure companies Read more

Talk Yourself Up to Take Down Their Anxiety - 7/29/25


I believe that most customer service people are pretty humble, so I’m not asking you to lose your humility.  But I do have one ask of you… When that customer is anxious or nervous, when they fear the future because the future is unknown or it could be laced with Read more

Use Little Acts to Make a Big Impact - 7/22/25


A WOW Experience is not always one instance, one act that blows away the customer.  It’s not always an over-the-top-the-employee-saved-the-day act of brilliance.  Sometimes a WOW is the sum total of a series of little things that others don’t do – those actions that differentiate you from others.  The Read more

Avoid Some Stress by Addressing Issues Quickly - 7/15/25


It’s good customer service to resolve issues quickly.  The customer sees the light at the end of the tunnel.  They more quickly bring their anxiety and stress, their negative emotions down.  And they more quickly get to a solution. But this tip is not about them.  This tip is about Read more

Better Customer Service through Better Teamwork - 7/8/25


We spend so much time talking about what great customer service looks like in those 1-on-1 Moments of Truth, that we often neglect to discuss what goes on inside the company that leads to those great moments.  We’ve talked about customer handoffs within an organization, but what does a Read more

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Apply this Twist on Twain – 8/23/16

Posted on August 23, 2016 in Customer Service Tip of the Week Please leave a comment


Mark Twain said “A letter written in passion is a mistake…It usually wrongs two persons, and always wrongs one – yourself.”

Twain is using the word “passion” to address anger, frustration – more negative emotions. And while letter-writing in the 21st century is seemingly falling by the wayside, we can apply his quote to e-mails – particularly business e-mails to customers and co-workers.

With this perspective in mind, here’s another Mark Twain quote: “When you get an exasperating letter, what happens? If you are young, you answer it promptly, instantly – and mail the thing you have written. At forty what do you do? By that time you have figured out that a letter written in passion is a mistake in ninety-nine cases out of a hundred.”

These statements were made 104 years ago, but they apply today. When putting something in writing and mailing (or pressing “send”), you can’t take it back. The message can be moved onto a social media post, into the newspaper, or into your supervisor’s inbox in a minute. Just as importantly, it can be taken to heart by the recipient immediately. And all of these results could result in your looking bad to customers, peers, supervisors, and the public at large.

Emotions and e-mail rarely mix well. They’re the oil and water of communications, and unless you’re exceptional at conveying your “passion” with the written word, consider a pause before pressing send. Consider having a dialogue with the other – a communication that enables tone and body language to be involved, hopefully positively.

Don’t wrong yourself. Pause before pressing send when passion is involved.

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How Good Are You When Things Go Bad? – 8/9/16

Posted on August 9, 2016 in Customer Service Tip of the Week Please leave a comment


The more issues that your organization has to address, the more customer service matters. With most of the survey research that CSS performs for clients, we conduct additional correlation analyses to identify which aspects of the customer experience or relationship with the business tend to have the greatest impact on loyalty, willingness to recommend, or overall customer satisfaction.

With some of our clients – those that by the nature of their business have lots of difficult customer situations – there are interesting attributes that drive overall satisfaction. For one event-based client, whether the customer had traffic issues AFTER the event had a strong impact on overall customer satisfaction. In other words, if that last impression was bad, the overall event satisfaction went down; if the exiting process was quick/easy, the overall satisfaction was much higher.

Similarly, our surveys for a local government code enforcement agency continually note that when issues are resolved quickly/fairly and staff listen well to customers, overall satisfaction is much higher. When issue handling is poor, overall satisfaction is poor.

Oftentimes we think customer satisfaction is driven by the “WOW” or the exceptional experience, but with many industries overall customer satisfaction is determined by what transpires when things go bad.

To make sure you’re “good” when things go bad, here are quick summaries of comments from customers about what they want in an issue resolution experience:

  • Listen to and understand my perspective
  • Don’t rush me
  • Apologize
  • Own the resolution – even if you didn’t cause the problem
  • Provide direction – Where do I need to go? What do I need to do?
  • Respond quickly to my inquiries
  • Keep me up-to-date
  • Include me in decision-making, preferably with options
  • Resolve issues fairly.

Simple tips, but they are tips direct from customers that directly impact their overall satisfaction. Sometimes it is easy to deliver good customer service when things go well.

Make sure you’re good when things go bad.

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Tell Me Something Good – 6/28/16 TOW

Posted on June 28, 2016 in Customer Service Tip of the Week Please leave a comment


I believe that the original version of “Tell Me Something Good” was by Rufus. The name of the group might not ring a bell, but one of their singers you may know – Chaka Khan.

Why are we talking about a 42-year old song?

Because those simple words represent a customer’s hopes when they’re talking with you. They want you to tell them something good.

When they have an issue, they want you to tell them that you’re going to work on it, to resolve it, or to offer an alternative.

When they have a question, they want you to tell them something that will provide the answer, clarity, or direction.

When they have a need to address, they want you to tell them you can charter a path to the solution.

When you have to deliver the bad news, it helps to tell them that the organization cares about them, is apologetic, and will do better in the future. Tell them there are other options they can consider.

When they are engaged with you and giving you money, they want you to tell them something that conveys you appreciate them and their business.

When they point out an issue in your company, they want you to acknowledge their voice, their input, and their effort to help you improve. And then they want you to tell them what you’ll do next. Later, they want you to tell them that you did it.

Sometimes all the customer service training, advice, and guidance can fill your mind with too many ideas, techniques, and thoughts to truly deliver a great customer experience.

So what’s a good guiding principle for any customer encounter? Bring something positive to every conversation.

Tell them something good.

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