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Acting on the Guiding Principles for Great Customer Service - 11/19/24


In last week’s tip, we shared 5 Guiding Principles for Great Customer Service.  This week, let’s address what “taking action” looks like on those key principles.  If last week was about what to do and WHY, this week is about the HOW. Engage with Interest: To engage with interest, proactively Read more

Guiding Principles for Great Customer Service - 11/12/24


It’s hard to know every procedure, every policy, every technique possible to handle every situation correctly.  After all, maybe our procedures are standard, but our customers are not.  Maybe our policies stay pretty consistent, but our customers’ needs and issues, their attitudes and actions can change from customer to Read more

From a Simple Question to an Exceptional Experience - 11/5/24


Phyllis loves her job.  It’s not just because she loves being a customer service representative, not just because she really likes her co-workers, and not just because she enjoys her company.  It’s because she really appreciates her customers, as well. A customer had ordered a register book off the company Read more

Fix One Problem without Creating Another - 10/29/24


If you’ve ever had an issue with your dishwasher, this will sound familiar.  I’ve dealt with so many dishwashers over the years, and they always seem to have some kind of an issue.  Maybe it’s because of the mix of water and technology, but for whatever reason, these never Read more

Delight Your Customers - 10/22/24


Buddy the Bug Man was different.  His company was new, and the only reason why Janet tried him out was that the service she had used for years just wasn’t working.  Whether it was mosquitoes in the yard, ants in the kitchen, or cockroaches flying through on their way Read more

A More Complete Definition of Responsiveness - 10/15/24


I was purchasing something recently that was being custom-developed.  At one point, the company’s employee and I had a good 20 e-mails going back and forth - 10 from each of us.  Unfortunately, I broke my own rule, and I did not pick up the phone after 2 or Read more

Have a Game Plan to Address Their Anxiety - 10/8/24


It seems like we all get deliveries - whether it is UPS, USPS, FedEx, Amazon, the local courier, or all the above.  We order.  They deliver.  Or do they? It’s times like these, when we’re expecting that package, that item that we’re looking forward to or need urgently or are Read more

How Persistence Saved the Day - 10/1/24


Sherrie saw the customer walk into her store holding his cell phone, and Sherrie immediately knew that was William.  She had spoken to William on the phone about an hour ago, he said he would be at Sherrie’s cell phone store in less than an hour, and there he Read more

Notice the Little Changes - 9/24/24


“My, how times have changed.” Yes, times have changed.  As a matter of fact, one of the biggest reasons why an organization’s customer service deteriorates is that times have changed…customers have changed…and the company has not… If we think about customer service delivery today v. decades ago, changes in technology alone Read more

Don’t Hurry…Be Quick - 9/17/24


No, this is not a take off on the Bobby McFerrin song:  Don’t Worry Be Happy. It’s actually a take off on the John Wooden quote:  Be quick, but don’t hurry. When I read Wooden’s book with this title, I liked the concept, and not just because John Wooden was a Read more

Build their Confidence in You – 8/22/17

Posted on in Customer Service Tip of the Week Please leave a comment


The service and retention rep was getting quite a rep! Although Jessie had only been with this sports franchise for 10 months, she was continually getting unsolicited praises from her season ticket holders. They were e-mailing her boss, sending positive letters to other team executives, and sending her cards as thank you’s.

And while all that was great, her manager hadn’t been overly curious about why she was receiving all the accolades. The tipping point for him was when the annual seat selection and renewal process came around for the first time for Jessie, and her boss noticed something staggering. Although other representatives were averaging only 35% renewals of FIRST-YEAR season ticket holders and none surpassed 50%, Jessie was already over 80% renewals, and there was a month left before the deadline.

Her boss saw success – and the dollars she was generating – and he wanted to know how she was doing it.

“I’m not certain,” said Jessie. “They come in a little uneasy about the process of renewal, the commitment, the risk of changing seats or adding seats or upgrading seats – just like with the other reps’ accounts. I guess that the one thing I notice is that when my clients leave, they’re confident. They know what to do and how to do it; they know the benefits; they know what they’re going to get; they know they can trust me, so they’re comfortable, too.”

Jessie’s manager had always preached the importance of building emotion to make a sale or renewal, but Jessie’s approach was to breed confidence and comfort. She would listen to the account holder, understand their needs, and show her understanding of their concerns and apprehension.

She would explain the processes in clear and simple steps, and she’d explain how she’d helped many other clients through the decision-making steps and renewal processes successfully time and time again.

Jessie was credible, she painted a vivid picture of success, and instead of trying to create positive emotion, she eliminated negative emotions – the roadblocks to decisions. Instead of dominating the discussion, she listened and built the customer’s confidence.

Sometimes the best customer service you can provide doesn’t require you to provide anything. The best customer service is delivered when you take away the fears and anxieties of the customer and build their confidence.

To deliver great customer service, build their confidence in you.

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Going from Negative to Nirvana – 5/2/17

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I hate dealing with the phone company. Or the utility company. Don’t even get me started on the cable providers.

It’s often frustrating, prolonged, and not the least bit customer friendly.

When I had to embark on a conversation with one of the phone providers about issues with my landline billing, I called the customer service number on the bill. The person answered fairly quickly, was friendly, said they couldn’t help, and they would transfer me to someone who could. The phone rang twice, and a different employee picked up.

I asked if the first employee had explained my issue, and she said “No.” So I explained everything again from scratch. She, too, was friendly, and she, too, couldn’t help. She worked in the wireless area, and my question was about my office landline, so she had to transfer me.

The phone rang once, and it went into a queue. Thankfully it was answered in less than one minute by Jeffrey. As with the other employees, he was very friendly and greeted me professionally. I asked if the second employee had explained my issue, and Jeffrey said “No, unfortunately I didn’t receive a warm transfer.” I told him I was frustrated about having to keep repeating the same issue, and he apologized; then I explained everything again from scratch.

This is when the negative experience went to positive. Here are several things Jeffrey did:

  • He was patient with my description of the issue.
  • He asked questions to clarify my concern and related need.
  • He offered a resolution but asked if he could put me on hold for 2 minutes to confirm with his supervisor.
  • I was on hold less than 2 minutes.
  • He clarified the resolution and confirmed I wanted to go that route.
  • He asked if I had time to stay on the line for him to make the account changes.
  • During downtime (when the system was processing), he asked about my business, my location, sports interests based on my location, etc. He shared a little about himself as well.
  • He told me what e-mails I would start receiving from the company and confirmed I’d received them.
  • He sent me an e-mail from his account so I’d have his contact information for follow-up.
  • He told me what next steps would occur and within what timeframe.
  • He was patient with my numerous questions and didn’t close until he confirmed I had all the questions answered.
  • He closed by thanking me for my business and reminded me to please contact him when a certain item was shipped so he could help me with the final steps.

 
This was a situation that started with two friendly people but a lousy experience. Then one employee patiently, proactively, and personally turned it all around.

Find ways for your company to better communicate internally so the customer has a better experience. And learn lessons from Jeffrey to move from negativity to customer service nirvana.

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The Over/Under of Ted’s Talking – 2/14/17

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Ted was like many employees new to the world of customer service – great intentions creating great enthusiasm resulting in great big mistakes with the customer.

How?

The female customer asked a question (or Ted heard at least part of the question), and it triggered something in Ted’s mind. He knew the answer. He wanted to help, and BAM! He just started talking – fast and energetically. He verbally “ran over” the customer. Talking over her with his answers. He was delivering, but she was being taken aback. He thought of himself as helpful, but she thought of him as rude, not letting her finish, interrupting her in mid-sentence.

Sometimes Ted didn’t know the answer, but – again – he REALLY wanted to help. So with the customer talking, he’d turn to a co-worker and quietly start asking his more experienced peer some questions. Unfortunately, he wasn’t so quiet that the customer couldn’t hear that Ted was saying something. He was talking “under” the customer, not interrupting, per se, but talking to others while the customer was talking was coming off as rude – like the customer wasn’t worthy of Ted’s attention.

Over time, Ted was still the same energetic person as when he started, but he became more self-aware. When he would feel himself interrupting, he’d pause and say “Oh! I’m sorry. Please continue; this is really helpful.” And if he needed to ask a co-worker for guidance, he’d patiently wait for a pause from the customer, ask permission for a minute to investigate the right course of action to best help the customer, and he’d move the call to a hold.

Enthusiasm is a wonderful gift. Don’t quash it in yourself or others, but also don’t let the enthusiasm in conversations convey rudeness.

Learn the Lessons from Ted’s Talking.

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