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Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

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Sympathy – the Customer Service Conundrum – 4/5/16 TOW

Posted on April 5, 2016 in Customer Service Tip of the Week Please leave a comment


The employee tried to defuse the customer who was upset by stating “I feel the same way you do right now.”

The customer service representative told the customer “I know exactly what you’re going through.”

The client was obviously unhappy, and the employee responded “I’m as frustrated as you are.”

Maybe these responses from the employee seem appropriate – or maybe they seem out of bounds. But if you’re teetering on your decision about whether these are good or bad employee statements, read the following – the same scenarios with more context.

The employee tried to defuse the long-term customer who was upset about the no-return policy by stating “I feel the same way you do right now.”

The customer service representative told the customer who had been on hold for over an hour “I know exactly what you’re going through.”

The client couldn’t get the answer to their question on the website or on the phone and was obviously unhappy having to go downtown to the company offices, and the employee responded “I’m as frustrated as you are.”

How do the employee responses seem to you now? The problem with these statements is that they are far more focused on sympathy than empathy. They are more about stating how the employee knows the exact customer situations and maybe even has the same feelings as the customer. But often, when employees try to move from sympathy to empathy, they run a big risk.

Do they know the whole customer story? Do they truly feel what the customer feels? Does a customer want an employee to sound like the real victim of poor customer service? No. No. No.

Be careful when trying to convey to the customer that you truly know the full extent of their situation and to feel their feelings. In most cases, you don’t, and that’s okay.

Instead of serving up sympathy, show empathy. You don’t have to “feel their feelings” to provide great customer service.

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Emotions Take Energy – 3/1/16 TOW

Posted on March 1, 2016 in Customer Service Tip of the Week Please leave a comment


Are you ever been exhausted at the end of a day? How about the end of a conversation with a co-worker? Are you worn out by a tough talk with a difficult customer? Maybe the effort you put into the day, the stubbornness of a co-worker, or the attitude of the customer just wore you down. Or – just maybe – your own emotions that bubbled up are what wore you down.

Ever wonder why pro golfers are noted as being so steady, so calm? Some of that is because it helps them to focus on the immediate task at hand – the next putt, the next drive, visualizing the next shot. They can’t have the quality of what they’re about to do negatively impacted by what they just did (even if it was a good shot). But they also are walking and swinging for 4 hours straight, and they need to have strong energy of body and mind on the 18th hole just like they did on the 1st hole.

Emotions take energy.

When we teach classes on how to defuse the upset customer or co-worker, we talk about letting the other person vent – let them blow off steam. Once they’re given time to vocalize their concerns, many naturally settle down. Why? Because they’re tired – they just expended a lot of energy through their emotional outpouring.

So there are two lessons to learn here – First, realize that when you expend emotions when engaging others, it’s going to take some of your energy. Emotions are wonderful things when channeled for good, so ensure that you’re saving that emotional energy for times when you want to celebrate and do for others or pat yourself on the back. Try not to let yourself get so emotionally involved in things that don’t deserve your energy. Focus on the task, the details, the next steps – convey you care without carrying emotions into everything you do.

Second, use the knowledge of the emotions-energy link during tough customer and co-worker conversations. Realize that allowing the other to vent helps to wear out the other and bring their emotions down. Conserve your energy as they expend theirs; then you can work from a lower key and more objective position to start resolving issues.

On those low energy days and during those tough talks, remember that Emotions Take Energy.

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Reach Out and Touch Someone…Literally – 2/10/15 TOW

Posted on February 10, 2015 in Customer Service Tip of the Week Please leave a comment


Okay, so I’m going to get in trouble with some of you for this one – but it’s an idea to consider.

When face-to-face with that co-worker or customer, sometimes a gentle touch on the shoulder or arm is appropriate or helpful. Studies have shown that hugs can create chemical reactions that can aid one’s health, feelings, and even healing. I’m no clinician, but this point isn’t clinical. It’s personal. Sometimes it’s difficult to connect with people if there’s an invisible wall not allowing any contact. It can be tough to convey we care purely with words when we’re not willing to extend our hand to the other.

It’s hard to be empathetic during those conversations where pain and hurt are involved if we keep an artificial barrier between us.

Now we don’t want to become the grocery store chain that got sued by their check-out clerks because management encouraged the clerks to make eye contact with customers and smile (some customers felt that the clerks were flirting, which led to…uh…awkward exchanges).

We don’t expect you to act like the French, where a Ken Cooper study once showed that French patrons at outdoor Paris cafés casually touched each other 110 times per hour. But it also means we don’t have to be like some Londoners (0 touches per hour) or some Floridians (2 touches per hour).

The point is that sometimes caring for others requires that we do more than check their vital signs. It means that we have to do more than say “I care.” It means that we have to do more than smile or nod. Sometimes to show we care, to go beyond “professional” to “human,” we have to provide that human touch.

It’s a hand on the arm, a gentle pat on the shoulder, shaking the hand, or placing a hand on the back.

Do what’s appropriate and what you are comfortable doing – but be willing to do something. Don’t make the short distance that you stand from another person seem infinite…or infinitely impersonal.

Bridge the gap with the human touch.

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