sports

I Think I Think is Wrong - 10/20/20


I think that’s not going to be feasible.  I think we can do that.  I think you’re on the right track.  Methinks thou dost protest too much. Please forgive the Shakespearean reference, but it seems to fit well here.  When we are talking to co-workers and customers, and we’re giving Read more

Be Slowest, and Be the Best – Chick-fil-A - 10/13/20


About one week ago, the Atlanta Journal-Constitution had an article that analyzed the results of a SeeLevel HX research engagement on the customer experience at fast food restaurants.  The results were seemingly contradictory.  The fast food chain with by far the overall best drive-thru experience was Chick-fil-A, and yet Read more

Connect During Customer Service Week - 10/6/20


It’s Customer Service Week…woohoo!  This week should be all about the customers we serve and the staff who serve them.  This should be about conveying we value other people, and – hopefully – having other people convey that they value us.  It’s a week about people – about us. This Read more

Temper the Tone of THE VOICE - 9/29/20


The television show The Voice is a singing competition.  The opening episodes of every season begin with individuals singing while judges have their backs to the singer.  The judges can’t see the singer, so they are evaluating the performer purely based on their voice. Oftentimes, when the judge turns around, Read more

Keep On Going - 9/22/20


Thomas Edison once said “Many of life’s failures are experiences by people who did not realize how close they were to success when they gave up.” You are close to success – Keep On Going. Winston Churchill once said "If you’re going through hell, keep going."  This quote has been taken Read more

Lessons Learned for COVID Era Sporting Events


Since the sports world has begun inviting fans back to their events on a limited basis, CSS has been fortunate to work on multiple events with our sports clients.  Much of our work is fan research-oriented, where before or after events, we are engaging fans to identify expectations, potential Read more

Create a Common Definition of Customer Service - 9/15/20


Peter, Paul, and Marie are co-workers. They are all customer service representatives.  When Peter thinks of good customer service, he defines it as being friendly to the customer. “And I am friendly,” Peter says.  “That’s why I don’t know why they send me to customer service training.” Paul thinks customer Read more

COVID-19 Demand Management Strategies for Customer Service Channels


We all want demand for our products or services.  This helps us to generate revenue and to provide something of value to our customers and communities.  But customer demand does not strictly relate to products and services.  Demand also relates to communications, information, issue resolution, education, and other aspects Read more

Hard work never killed anybody, but why take a chance? - 9/8/20


This is a quote by Edgar Bergen.  He’s one of the most famous ventriloquists of all time, but I guess he wasn’t necessarily one of the hardest workers of all time.  By sharing this quote, I am not supporting the idea that we shouldn’t work hard…or am I? We only Read more

Reach Out More for COVID-19 Customer Retention


Ever since the Coronavirus pandemic became a reality for individuals, their communities, and their countries, it became clear that people were going to be hurting…that lives were going to be changing…that the realities of the past were going to be very different from the current and near-term future realities. When Read more

Break Your Customer Service Season into Quarters

Posted on in Business Advice, World of Customer Service Please leave a comment

A quarter is a very interesting thing. A quarter can be a form of money.  A quarter is a time period where public companies report their financials. A quarter is the portion of the pro football schedule where most coaches have divided up their season into four sets of four games each. They do this to best approach a segment of their schedule as well as analyze that segment.

To a business, when it comes to customer retention and growth, a quarter should be equally of interest.

When you are assessing the performance of your business as it relates to customer service, satisfaction, loyalty, and retention-driven growth, you need to also think of your measurements in terms of quarters. Those measures can come in the form of mystery shopping, satisfaction surveys, or focus groups. No matter in what form they come, you need to be evaluating your customer satisfaction at a minimum on a quarterly basis.

Keep in mind that customer satisfaction is driven in any organization by three factors:

  • The Attitudes, Skills, and Knowledge of the employees
  • The Processes within which the customers experience your organization
  • The Products and Services themselves.

So on a quarterly basis, you need to be assessing, analyzing, and addressing these keys to customer satisfaction and loyalty just as you would any other set of key metrics in your business.

Through the different methods of acquiring customer data as referenced previously, and including assessments of internal operational service metrics such as process times, wait times, queue times, first contact resolution, etc., you should have a dashboard of metrics that enables you to quickly see trends in satisfaction, loyalty, and growth.

If you always want to be able to make data-driven decisions that are the best for your company’s future performance, make sure you have hard numbers on such metrics as satisfaction with Attitudes, Processes, and Products.  Make sure you have hard metrics on customer retention rates or attrition rates.  Make sure you have hard metrics on average purchases per customer and frequency of visits.  Make sure you have hard metrics on referral rates from existing customers, and make sure you have hard metrics on the financial impact of each customer to your organization’s bottom line.

You need to manage the biggest component of your top line financials (the customer) at least as well as you manage all those detailed accounts on the expense side of the ledger. Create and utilize customer retention and growth metrics to help guide your company’s planning and performance improvement initiatives.

Interested in improving your company’s customer service?  See more information at:  http://www.cssamerica.com/


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