Customer Service Tip of the Week | Customer Service Solutions, Inc. - Page 109

Acting on the Guiding Principles for Great Customer Service - 11/19/24


In last week’s tip, we shared 5 Guiding Principles for Great Customer Service.  This week, let’s address what “taking action” looks like on those key principles.  If last week was about what to do and WHY, this week is about the HOW. Engage with Interest: To engage with interest, proactively Read more

Guiding Principles for Great Customer Service - 11/12/24


It’s hard to know every procedure, every policy, every technique possible to handle every situation correctly.  After all, maybe our procedures are standard, but our customers are not.  Maybe our policies stay pretty consistent, but our customers’ needs and issues, their attitudes and actions can change from customer to Read more

From a Simple Question to an Exceptional Experience - 11/5/24


Phyllis loves her job.  It’s not just because she loves being a customer service representative, not just because she really likes her co-workers, and not just because she enjoys her company.  It’s because she really appreciates her customers, as well. A customer had ordered a register book off the company Read more

Fix One Problem without Creating Another - 10/29/24


If you’ve ever had an issue with your dishwasher, this will sound familiar.  I’ve dealt with so many dishwashers over the years, and they always seem to have some kind of an issue.  Maybe it’s because of the mix of water and technology, but for whatever reason, these never Read more

Delight Your Customers - 10/22/24


Buddy the Bug Man was different.  His company was new, and the only reason why Janet tried him out was that the service she had used for years just wasn’t working.  Whether it was mosquitoes in the yard, ants in the kitchen, or cockroaches flying through on their way Read more

A More Complete Definition of Responsiveness - 10/15/24


I was purchasing something recently that was being custom-developed.  At one point, the company’s employee and I had a good 20 e-mails going back and forth - 10 from each of us.  Unfortunately, I broke my own rule, and I did not pick up the phone after 2 or Read more

Have a Game Plan to Address Their Anxiety - 10/8/24


It seems like we all get deliveries - whether it is UPS, USPS, FedEx, Amazon, the local courier, or all the above.  We order.  They deliver.  Or do they? It’s times like these, when we’re expecting that package, that item that we’re looking forward to or need urgently or are Read more

How Persistence Saved the Day - 10/1/24


Sherrie saw the customer walk into her store holding his cell phone, and Sherrie immediately knew that was William.  She had spoken to William on the phone about an hour ago, he said he would be at Sherrie’s cell phone store in less than an hour, and there he Read more

Notice the Little Changes - 9/24/24


“My, how times have changed.” Yes, times have changed.  As a matter of fact, one of the biggest reasons why an organization’s customer service deteriorates is that times have changed…customers have changed…and the company has not… If we think about customer service delivery today v. decades ago, changes in technology alone Read more

Don’t Hurry…Be Quick - 9/17/24


No, this is not a take off on the Bobby McFerrin song:  Don’t Worry Be Happy. It’s actually a take off on the John Wooden quote:  Be quick, but don’t hurry. When I read Wooden’s book with this title, I liked the concept, and not just because John Wooden was a Read more

What to do DURING a Bad Experience – 5/15/18

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After providing the final research report to a client recently, even though the report provided tremendous detail and a 10-page Executive Summary, the client asked that I cull down the key takeaways to a few bullet points. As I glanced back through the report, there was one exceptionally interesting finding.

As background, this research was for an event that takes place annually. One of our approaches to analysis is to look at the characteristics of last year’s respondents and their individual responses to the survey, then identify which of those attributes strongly correlated to renewal and attendance at this year’s event.

One of the strongest factors impacting renewal to this year’s event was Event-related Communications. Last year’s event was negatively impacted by the weather, and it was interesting that many of the respondents felt better about the overall experience if they felt better about Event-related Communications, and they felt worse about the overall experience if they were not satisfied with the Event-related Communications.

Essentially, when an organization has challenges, a particular event as issues, a product or service has poor quality or lacks timeliness, the importance of effective communication ramps up dramatically.

When things are going bad, it’s better to overcommunicate than under communicate. It’s better to be more proactive and provide information above and beyond about what the issues are, what the resolutions may be, and what timeframes are expected.

It’s not just a good thing to keep customers in the loop, but when significant issues arise, those communications are often the difference between a renewal and a cancellation, the difference between keeping a customer and sending them to a competitor, the difference between a repurchase and lost business.

When you look at your ongoing customer Touch Point Strategies, make sure that there are specific strategies in place that enhance customer communications when the experience goes bad.

Know what to do during a bad experience.

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Be Habitually Great at Customer Service – 5/8/18

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“It takes 21 days to form a habit.”

Actually, I don’t know if that’s true, but I’ve heard that statement many times. It’s based somewhat on the timeline, but it’s also based on the premise that habits can be formed simply by intentionally repeating the act. You make something second nature by making it a first priority for a period of time.

In customer service, we don’t always perform perfectly; some things we should do or say are not top-of-mind, not the way we were raised or trained. Therefore, we need to write them down, put a sign on our desk or door, a post-it on our computer or on the dashboard of our car, an e-mail reminder we send ourselves, a statement written on the white board, a note taped to the fridge.

However you remind yourself, however you keep something top-of-mind, use that vehicle to reinforce some desired action, and do it for – as they say – at least 21 days.

But what are those habits you want to form? Here’s a list of core customer service habits where we’ve seen employees lacking over the years:

  • Using the customer’s name frequently in conversation.
  • Talking with the customer – keeping them engaged – when you’re working on the computer or looking through files.
  • When they’re waiting onsite, touching base with them every 10-15 minutes with updates.
  • Telling the co-worker to whom you’re transferring the customer about the customer’s situation so that the customer doesn’t have to repeat themselves.
  • Ensuring you end the call or appointment or meeting confirming that the customer got their need met and understands next steps.
  • SMILING!
  • Thanking the customer multiple times during the encounter.
  • Responding to e-mails and voice mails no later than the next day.
  • Putting away your phone when you enter a meeting or you’re on a call.
  • Looking away from your computer when you initially engage the customer.

 
While some of these may sound basic, rarely will you find employees who consistently do these activities in their customer encounters. That’s because they are not yet habits. To be great at customer service, you have to at least be really good…consistently!

Be Habitually Great at Customer Service.

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Use Best Practice Survey Follow-up – 5/1/18

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Although most companies view customer satisfaction surveys as tools to gauge fan perceptions, we view them in a broader sense. It’s an opportunity to better know individual customers. It’s an opportunity to identify needs that you can address later. It’s a chance to tap it their ideas, and it’s a chance to have a positive touch point.

After the survey is completed by the respondent, the process should not be complete. You see, a customer satisfaction survey is also a relationship-builder. Here’s a follow-up e-mail received by a hotel survey respondent (the names have been changed):

Dear Ms. Jones,

Thank you for choosing the Hotel Essex in Downtown for your recent travels to Hockeyville.

Commitment to service and guest satisfaction is a main focus, and we are delighted to hear you enjoyed your stay. The pride and dedication our hotel team takes in providing exceptional customer service to our valued guests speaks strongly to our company’s core values, “good service at a fair price.”

Thank you again for taking the time to provide your feedback on the Guest Satisfaction Survey and we look forward to serving you again soon!

Sincerely,
Jennie Jackson
Guest Services Manager
Contact information followed

In this follow-up communication, the customer is thanked twice. There’s a reference to “Team,” and the company shares its core values and how they align to service. No sales offer. Not an epistle – just a brief “thanks.”

The company has just created a new “Last Impression” with the customer, and it’s a positive one.

Take a look at your research processes, and instead of viewing the process stopping with the customer when they complete the survey, view that as a pivot point to create an additional positive impression in your follow-up.

Build relationships with customers – even through your survey process.

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